Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 5,734 Reads
If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.
  • John Tschohl
  • 6,096 Reads 102 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
  • IgnitionOne
  • 2,639 Reads 8 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 7,542 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 3,788 Reads 73 Shares
As many in the beauty industry have likely noticed, Massage Envy has experienced explosive franchise growth in the last several years.
  • D'onn Genovese
  • 7,994 Reads 1,014 Shares
The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.
  • John Tschohl
  • 5,583 Reads
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 5,114 Reads
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 2,908 Reads 20 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 19,921 Reads 2 Shares
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 3,149 Reads 2 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 6,798 Reads 2 Shares
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 5,483 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 3,907 Reads 75 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 3,413 Reads 45 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 8,595 Reads 1 Shares
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,612 Reads 96 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,653 Reads 94 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,420 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,952 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,494 Reads 53 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,609 Reads 108 Shares
There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.
  • Carol Schleif
  • 5,700 Reads 25 Shares
Glenn Mueller is Domino's Pizza's largest single franchisee with 135 units. It's a partnership made in pizza heaven.
  • Kerry Pipes
  • 18,022 Reads 12 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,447 Reads
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,838 Reads 558 Shares
If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.
  • Joe Durfey
  • 7,105 Reads 1,023 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 4,980 Reads 1,014 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,254 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,704 Reads 42 Shares
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