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Consumer Marketing

Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • By Alex Vaccaro
  • 1,670    8
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
  • By Daniel Lieberman
  • 1,637    0
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
  • By John DiJulius
  • 3,939    0
Social media marketing news you can use. This week: 1) What politicians and celebrities can teach you about brand marketing online; 2) SEO vs. SEM - which is better for you?; 3) Spruce up your Facebook cover photo for more customer engagement; 4) Snapchat video delivery is on the rise; and 5) a step-by-step visual guide on how to use Pinterest.
  • By Daniel Lieberman
  • 2,663    0
Brooke Budke, CMO at the rapidly expanding Title Boxing Club, shares her views on changes in social media and how her brand is adapting.
  • By Brooke Budke
  • 1,643    2
Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
  • By Daniel Lieberman
  • 2,063    0
Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • By Darin Harris
  • 3,811    10
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • By Daniel Lieberman
  • 1,964    0
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • By Angela Zerda
  • 1,988    0
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • By Daniel Lieberman
  • 1,732    0
Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • By Matt Smith
  • 2,700    0
Open a Carl's Jr. Franchise
At Carl's Jr.®, our next success story is you. We consistently out-deliver the competition with a menu strategy that focuses on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of...
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
  • By Daniel Lieberman
  • 1,511    0
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
  • By Adam Pierno
  • 1,825    0
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • By Daniel Lieberman
  • 1,801    0
As one year ends and a new one begins, it's a time and season for joy and gratitude - and for making resolutions to do better in the year ahead. Here's an inspiring message from customer service guru John DiJulius to live your life to the fullest - for yourself and for others.
  • By John DiJulius
  • 1,411    0
Social media marketing news you can use. This week: 5 tips to reach customers with Facebook ads; building advertising relationships with lifestyle bloggers; now Facebook can tell you who's near your stores; improve your Tweeter-verse with fewer links; botnet creates fake customers and steals billions from online advertisers.
  • By Daniel Lieberman
  • 1,423    0
How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
  • By Robert Pifke
  • 1,748    0
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • By Daniel Lieberman
  • 1,844    0
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • By Jen Gulvik
  • 1,516    0
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • By Daniel Lieberman
  • 1,824    0
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
  • By Kerry Pipes
  • 1,435    3
Open a Doc Popcorn Franchise
Doc Popcorn is revolutionizing the way people snack in high-traffic venues, and is one of the fastest growing and best positioned snack franchises...
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
  • By Daniel Lieberman
  • 1,658    0
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
  • By Eric Lofholm
  • 3,612    0
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
  • By Daniel Lieberman
  • 1,485    0
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 4,348    0
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
  • By Daniel Lieberman
  • 2,205    0
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • By Kerry Pipes & Eddy Goldberg
  • 5,124    0
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
  • By John Tschohl
  • 2,837    0
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
  • By Amber Tiffany
  • 1,845    0
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 1,336    0
Golden Corral

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The Technology Issue    

Franchise Update Magazine

Issue II, 2017

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