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Consumer Marketing

Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 1,339    0
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
  • By Kerry Pipes
  • 1,571    0
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
  • By Noah Glass
  • 1,282    0
Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
  • By Daniel Lieberman
  • 1,322    0
Looking to improve your brand's Facebook content marketing - and engage your franchisees? Here are four tips to make it happen!
  • By Jack Monson
  • 3,000    8
Social media marketing news you can use. This week: Should your brand be on Snapchat?; Social media's hidden features revealed for Facebook, Twitter, Google+, and LinkedIn; the history (and predicted future) of mobile ads; Twitter removes wallpaper and users howl; U.K. woman legally changes her name to get around Facebook's real-name policy.
  • By Daniel Lieberman
  • 1,627    0
Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
  • By Gregg Schwartz
  • 1,352    9
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
  • By Daniel Lieberman
  • 2,988    33
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
  • By Philip St. Jacques
  • 1,335    6
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • By Daniel Lieberman
  • 2,641    38
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • By Eddy Goldberg
  • 1,688    0
Open a Oxi Fresh Franchise
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring revenue stream, easy operation and low cost of ownership.
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
  • By Daniel Lieberman
  • 2,366    9
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • By Dayna Rothman
  • 1,693    0
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • By Daniel Lieberman
  • 2,009    9
Pet Supplies Plus CMO Amy Parker has built a marketing team that works together on many levels, as well as with the CIO.
  • By Amy Parker
  • 1,704    12
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
  • By Daniel Lieberman
  • 2,367    9
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • By Lisa Dimson
  • 2,379    35
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • By Daniel Lieberman
  • 2,311    0
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • By Kerry Pipes
  • 2,660    15
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • By Daniel Lieberman
  • 2,724    29
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • By Laurel Mintz
  • 2,921    2
Open a Red Mango Franchise
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of all-natural frozen yogurt, and healthier eating options.
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • By Daniel Lieberman
  • 1,996    36
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • By Matt Steinfort
  • 2,074    0
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • By Daniel Lieberman
  • 2,022    0
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
  • By John Tschohl
  • 1,859    0
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
  • By Daniel Lieberman
  • 2,597    58
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
  • By Philip St. Jacques
  • 3,073    39
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • By Daniel Lieberman
  • 2,834    32
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
  • By Gavin O'Malley
  • 1,793    0
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • By Daniel Lieberman
  • 2,134    0
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