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Consumer Marketing

Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • By Bradley Wilkes
  • 2,181    0
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • By Daniel Lieberman
  • 4,703    0
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • By Philip St. Jacques
  • 4,811    6
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • By Daniel Lieberman
  • 1,711    0
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • By Kerry Pipes
  • 2,202    0
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
  • By Jack Mackey
  • 1,531    16
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
  • By Daniel Lieberman
  • 2,150    24
The top 5 mistakes brands make in local marketing - and how to fix them.
  • By Lori Alba
  • 2,497    64
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • By Eddy Goldberg
  • 2,039    133
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • By Corey O'Donnell
  • 1,837    10
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • By Daniel Lieberman
  • 2,595    38
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Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • By Paul Jun
  • 1,653    0
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • By Eddy Goldberg
  • 1,758    0
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • By Jason Knill
  • 2,168    0
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • By Daniel Lieberman
  • 2,342    20
A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • By Philip St. Jacques
  • 1,858    0
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • By Amy Olson
  • 1,654    0
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • By Daniel Lieberman
  • 1,775    0
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • By Bob Scaglione
  • 1,475    0
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • By Brandmuscle
  • 1,657    0
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • By Ellen Gomes
  • 1,200    0
SPONSORED
Open a Club Pilates Franchise
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more flexibility in your schedule, more time with family & friends yet create a profitable business?
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • By Daniel Lieberman
  • 2,144    0
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • By Kerry Pipes
  • 962    0
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • By Jared Flamm
  • 901    0
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • By Janet Muhleman
  • 5,414    8
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • By Daniel Lieberman
  • 1,741    0
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • By Tom Epstein
  • 1,223    13
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • By Eddy Goldberg
  • 1,425    25
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • By Jennifer Santoro
  • 1,131    19
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • By Daniel Lieberman
  • 1,579    6
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