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Consumer Marketing

Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
  • By Gregg Schwartz
  • 1,490
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
  • By Daniel Lieberman
  • 3,185
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
  • By Philip St. Jacques
  • 1,455
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • By Daniel Lieberman
  • 2,923
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • By Eddy Goldberg
  • 1,850
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
  • By Daniel Lieberman
  • 2,527
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • By Dayna Rothman
  • 1,874
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • By Daniel Lieberman
  • 2,123
Pet Supplies Plus CMO Amy Parker has built a marketing team that works together on many levels, as well as with the CIO.
  • By Amy Parker
  • 2,045
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
  • By Daniel Lieberman
  • 2,514
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • By Lisa Dimson
  • 2,629
Open a Jersey Mike's Subs Franchise
Jersey Mike's, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same.
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • By Daniel Lieberman
  • 2,518
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • By Kerry Pipes
  • 2,921
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • By Daniel Lieberman
  • 2,942
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • By Laurel Mintz
  • 3,180
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • By Daniel Lieberman
  • 2,142
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • By Matt Steinfort
  • 2,381
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • By Daniel Lieberman
  • 2,184
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
  • By John Tschohl
  • 1,987
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
  • By Daniel Lieberman
  • 2,715
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
  • By Philip St. Jacques
  • 3,328
Open a UBreakiFix Franchise
uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets, computers, and gaming consoles in a fast and friendly manner.
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • By Daniel Lieberman
  • 2,994
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
  • By Gavin O'Malley
  • 1,936
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • By Daniel Lieberman
  • 2,258
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • By Kerry Pipes
  • 1,852
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • By Daniel Lieberman
  • 2,416
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • By Bradley Wilkes
  • 2,404
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • By Daniel Lieberman
  • 4,945
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • By Philip St. Jacques
  • 5,005
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • By Daniel Lieberman
  • 1,776
Golden Corral

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