Loyalty
Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.
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June 10th, 2026
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According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
- Tom Epstein
- 2,658 Reads 13 Shares
Customer expectations today are dramatically higher, thanks to the likes of Amazon, Zappos, Southwest Airlines, Starbucks, Ritz-Carlton, and Chick-fil-A, to name just a few of today's customer experience leaders.
- Jack Mackey
- 9,099 Reads 2 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
- Vikram Rao & Francesca's Restaurant Group
- 9,082 Reads 1 Shares
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
- Plante Moran
- 5,177 Reads 82 Shares
According to the National Restaurant Association: 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days; 46 percent said they would do it if the establishment offered it;
- Tom Epstein
- 5,555 Reads
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
- Kerry Pipes & Eddy Goldberg
- 4,494 Reads
If you're the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast.
- Multi-Unit Franchisee
- 9,816 Reads 2 Shares
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
- Kerry Pipes
- 4,824 Reads
Looking for help retaining customers? Creating loyal customers? Who isn't? Here's a collection of 50 favorite reads on the subject from Help Scout Customer Champion Gregory Ciotti.
- Gregory Ciotti
- 4,167 Reads
In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
- Jack Mackey
- 11,669 Reads 1 Shares
When a customer ordered a sandwich at one of Mike Knobelock's restaurants in North Carolina, it came with pickles on it. "They didn't like pickles," says JJ Villafranca, COO at Knobelock's company.
- Eddy Goldberg
- 7,927 Reads 2 Shares
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
- Tom Epstein
- 6,921 Reads
Pat Sajak has been hosting TV's Wheel of Fortune for the last three decades but now he's playing host to a new franchise concept and the payoff could be huge.
- Kerry Pipes
- 7,022 Reads 184 Shares
Without customers, you are out of business. It seems to me that part of learning "how-to-make-customers-loyal" is to ask customers to give you feedback on their experiences of doing business with you.
- Jack Mackey
- 8,580 Reads 1 Shares
Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.
- Multi-Unit Franchisee
- 7,178 Reads 1,021 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
- Multi-Unit Franchisee
- 9,422 Reads 1 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
- Kerry Pipes
- 5,329 Reads
I attend a lot of franchise conferences in Las Vegas. When you look around there, gambling seems to a very profitable business, right?
- Jack Mackey
- 8,946 Reads 1 Shares
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
- Kerry Pipes
- 5,059 Reads 1 Shares
Capriotti's Sandwich Shop has been named one of Technomic's Top 100 Sandwich Chains and received Sandelman's Award of Excellence for Customer Service.
- Jack Mackey
- 8,042 Reads 1,023 Shares
At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
- Rich Hope
- 5,345 Reads 318 Shares
There's an old saying: "Most people aim at nothing in life... and hit it with amazing accuracy."
- Dr. Tony Alessandra
- 7,297 Reads 1 Shares
The Multi-Unit Franchising Conference was held in Las Vegas this past April. Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue?
- Jack Mackey
- 7,089 Reads 1,014 Shares
At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
- Franchise Update
- 4,355 Reads 28 Shares
If there's anything Gavin Hart enjoys more than a vanilla cone at one of his Dairy Queens, it's handing one over to a customer.
- Debbie Selinsky
- 11,500 Reads 352 Shares
At the recent Multi-Unit Foodservice Operators Conference, Service Management Group (SMG) conducted interviews with executives on how their customer satisfaction efforts are working.
- Jack Mackey
- 9,940 Reads 1,014 Shares
Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.
- Dr. Tony Alessandra
- 6,926 Reads 1,014 Shares
Gavin Hart loves his Dairy Queen vanilla cones and Dunkin' Donuts coffee. But he also loves to see his customers enjoy them, too.
- Debbie Selinsky
- 6,509 Reads 360 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
- Helen Bond
- 4,770 Reads 139 Shares
Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
- Helen Bond
- 10,432 Reads 2 Shares
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