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Challenge the Pros

Franchise sales and development professionals answer topical and challenging questions here. These include issues related to franchise brand growth, using new technologies, building sales teams, and recruiting top franchisees and supporting them in the field by providing ongoing education, training, and new products and services.

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BrandWide
BrandWide offers a software platform and services to help franchise brands grow and make their franchisees successful. We also offer full-service digital marketing & lead generation services for the franchisor’s brand and the franchisees.
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Freezing Moo
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Freezing Moo
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Freezing Moo
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How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects
  • Franchise Update
  • 1,723 Reads 7 Shares
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 3,416 Reads
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
  • Franchise Update
  • 11,204 Reads 1 Shares
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 2,963 Reads 9 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
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To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
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  • 2,084 Reads 2 Shares
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
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  • 1,462 Reads 5 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
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  • 1,645 Reads 3 Shares
We believe in utilizing many different marketing channels to reach our candidates, and more importantly, in targeting those in the right markets and for the right category or model.
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  • 1,714 Reads
The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly.
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  • 1,616 Reads 4 Shares
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
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  • 1,775 Reads
Denny's
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Denny's
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Denny's
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It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
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  • 2,059 Reads
At Pancheros, interviewing prospective franchisees who fit within our brand's culture is a lot like dating.
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  • 1,675 Reads
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
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  • 3,530 Reads
How are you using technology to identify, reach, and track prospects?
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  • 2,613 Reads
Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.
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  • 1,571 Reads 9 Shares
How do you set standards and measure performance in your brand's sales and development department?
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  • 3,165 Reads
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
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  • 1,437 Reads 2 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
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  • 1,695 Reads 53 Shares
Silos are good for one thing, and one thing only: holding stuff back.
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  • 2,252 Reads 109 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
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  • 2,263 Reads 124 Shares
Blaze Pizza
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Blaze Pizza
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Blaze Pizza
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Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
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  • 2,064 Reads 95 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
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  • 1,659 Reads 12 Shares
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
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  • 2,643 Reads 240 Shares
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
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  • 1,893 Reads 32 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
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  • 2,505 Reads 3 Shares
"How important is a conversion strategy to your development plans?" Conversion franchising is the foundation for The Dwyer Group development plan. A franchise conversion program has allowed us to be proactive in generating leads for our franchise development team, rather than hoping enough leads come in through normal lead generation channels.
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  • 3,971 Reads 132 Shares
How are technological changes affecting how you recruit, and how are the latest tools changing how your development department does its job?
  • Franchise Update
  • 3,912 Reads
As a franchisor, what are some things you are doing (or considering doing) to help give your franchise development people enriched selling opportunities in today's economy?
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  • 3,228 Reads
These days, social media is one of the key ways brands nurture relationships with their loyal customer bases. In a lot of ways, a brand's social media presence serves as an overall indicator of the health and strength of a brand. For a brand like Denny's, which has nearly 97 percent brand awareness and a 57-year history, most franchise candidates come to us with some experience with and affinity for the brand.
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  • 4,105 Reads 206 Shares
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