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Challenge the Pros

Franchise sales and development professionals answer topical and challenging questions here. These include issues related to franchise brand growth, using new technologies, building sales teams, and recruiting top franchisees and supporting them in the field by providing ongoing education, training, and new products and services.

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Red Roof Inn
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Red Roof Inn
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Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
  • Franchise Update
  • 3,343 Reads 95 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
  • Franchise Update
  • 2,651 Reads 12 Shares
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 3,767 Reads 240 Shares
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
  • Franchise Update
  • 2,885 Reads 32 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 3,438 Reads 3 Shares
"How important is a conversion strategy to your development plans?" Conversion franchising is the foundation for The Dwyer Group development plan. A franchise conversion program has allowed us to be proactive in generating leads for our franchise development team, rather than hoping enough leads come in through normal lead generation channels.
  • Franchise Update
  • 5,887 Reads 132 Shares
How are technological changes affecting how you recruit, and how are the latest tools changing how your development department does its job?
  • Franchise Update
  • 5,828 Reads
As a franchisor, what are some things you are doing (or considering doing) to help give your franchise development people enriched selling opportunities in today's economy?
  • Franchise Update
  • 5,144 Reads
These days, social media is one of the key ways brands nurture relationships with their loyal customer bases. In a lot of ways, a brand's social media presence serves as an overall indicator of the health and strength of a brand. For a brand like Denny's, which has nearly 97 percent brand awareness and a 57-year history, most franchise candidates come to us with some experience with and affinity for the brand.
  • Franchise Update
  • 5,011 Reads 206 Shares
"Explain your development strategy as it relates to recruiting single-unit versus multi-unit franchisees. Do you look for both? Why or why not?" During the past five years, most franchisors have changed their concept of the ideal franchise candidate. Today larger franchisors are focused more exclusively on recruiting multi-unit/multi-brand players, rather than the single-unit operators most systems were built on. As an established, nearly 40-year-old brand, Popeyes Louisiana Kitchen markets franchising opportunities toward the top-tier multi-unit/multi-brand category franchisees, while simultaneously considering single-unit candidates. We currently have more than 1,900 locations in 44 states, the District of Columbia, Puerto Rico, Guam, and 27 foreign countries.
  • Franchise Update
  • 5,319 Reads
"In light of the current job market, how do you attract and retain top talent in your corporate office/sales development department?" As the leader of a franchise company, attracting, retaining, and motivating our team are among my very top priorities. After all, franchisors are service organizations and service organizations are only as good as their people.
  • Kerry Pipes
  • 5,147 Reads
Smoothie King
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Smoothie King
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Smoothie King
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"Are you using social networking (MySpace, Facebook, YouTube, Twitter, blogs, etc.) to recruit new franchisees?"
  • Kerry Pipes
  • 3,333 Reads 1 Shares
I'm amazed at the resiliency I see in the franchising industry. While so much of the business world is whining over the daily reports of the latest economic upheaval, I look around this industry and I see calmer, cooler heads prevailing. Take franchise recruitment and development, for example. This is no time to panic.
  • Kerry Pipes
  • 3,147 Reads
Unfortunately for many business owners, the economic forecast looks gloomy for this year and perhaps next. At Clix, we have taken an active approach toward understanding the state of the economy and planning our development for the next 12 to 36 months.
  • Franchise Update Magazine
  • 6,845 Reads
"How has the capital market for franchise financing changed in the last 3 to 6 months, and what are you doing differently in franchise sales in the next 3 to 6 months?"
  • Franchise Update Magazine
  • 3,775 Reads 4 Shares
How Are You Toughing It Out In Your Industry/Category During These Lean Economic Times?
  • Barb Moran & Scott Haner
  • 3,494 Reads 1 Shares
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