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Challenge the Pros

Franchise sales and development professionals answer topical and challenging questions here. These include issues related to franchise brand growth, using new technologies, building sales teams, and recruiting top franchisees and supporting them in the field by providing ongoing education, training, and new products and services.

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Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your franchisees more customers from the Internet. With our integrated marketing platform, you can maintain a unified brand message, manage numerous marketing campaigns, and track...
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Save A Lot Food Stores
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Save A Lot Food Stores
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Save A Lot Food Stores
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"Explain your development strategy as it relates to recruiting single-unit versus multi-unit franchisees. Do you look for both? Why or why not?" During the past five years, most franchisors have changed their concept of the ideal franchise candidate. Today larger franchisors are focused more exclusively on recruiting multi-unit/multi-brand players, rather than the single-unit operators most systems were built on. As an established, nearly 40-year-old brand, Popeyes Louisiana Kitchen markets franchising opportunities toward the top-tier multi-unit/multi-brand category franchisees, while simultaneously considering single-unit candidates. We currently have more than 1,900 locations in 44 states, the District of Columbia, Puerto Rico, Guam, and 27 foreign countries.
  • Franchise Update
  • 3,427 Reads
"In light of the current job market, how do you attract and retain top talent in your corporate office/sales development department?" As the leader of a franchise company, attracting, retaining, and motivating our team are among my very top priorities. After all, franchisors are service organizations and service organizations are only as good as their people.
  • Kerry Pipes
  • 3,255 Reads
"Are you using social networking (MySpace, Facebook, YouTube, Twitter, blogs, etc.) to recruit new franchisees?"
  • Kerry Pipes
  • 2,481 Reads 1 Shares
I'm amazed at the resiliency I see in the franchising industry. While so much of the business world is whining over the daily reports of the latest economic upheaval, I look around this industry and I see calmer, cooler heads prevailing. Take franchise recruitment and development, for example. This is no time to panic.
  • Kerry Pipes
  • 2,368 Reads
Unfortunately for many business owners, the economic forecast looks gloomy for this year and perhaps next. At Clix, we have taken an active approach toward understanding the state of the economy and planning our development for the next 12 to 36 months.
  • Franchise Update Magazine
  • 4,953 Reads
"How has the capital market for franchise financing changed in the last 3 to 6 months, and what are you doing differently in franchise sales in the next 3 to 6 months?"
  • Franchise Update Magazine
  • 3,088 Reads 4 Shares
How Are You Toughing It Out In Your Industry/Category During These Lean Economic Times?
  • Barb Moran & Scott Haner
  • 2,642 Reads 1 Shares
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