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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Revenue Management Solutions
metiRi® by Revenue Management Solutions helps franchise brands collect, validate and analyze P&L data. Used by 80,000+ locations worldwide, its AI-powered platform delivers financial visibility to improve unit economics and profitability by up to 4%.
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Dogtopia
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Dogtopia
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Dogtopia
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“It’s like an analogy…” Train your retail staff how to use analogies to connect with shoppers quickly in a way they understand
  • Bob Phibbs
  • 4,840 Reads 1 Shares
9 tips to successfully execute an effective digital marketing strategy in 2024
  • Paige Feigenbaum
  • 10,848 Reads 49 Shares
Check out our September roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,987 Reads 1 Shares
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 4,150 Reads
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 4,047 Reads 7 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 4,131 Reads 15 Shares
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,231 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 3,157 Reads
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,833 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 4,451 Reads 4 Shares
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,458 Reads 1 Shares
American Family Care
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American Family Care
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American Family Care
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Local marketing programs: how to succeed at building your local business
  • Laura Darrell
  • 5,065 Reads 35 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 20,864 Reads 43 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 22,901 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,483 Reads 2 Shares
Check out our March roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,783 Reads 2 Shares
Why foot traffic data is a misleading performance indicator
  • Patrick Pleiss
  • 3,912 Reads 8 Shares
Our monthly marketing news as recession predictions taper off (for now) and marketers chart a course through uncertain consumer seas
  • Eddy Goldberg
  • 3,292 Reads 6 Shares
Are automation-based platforms a good solution for franchise marketers with disparate locations?
  • Michael Morris
  • 5,526 Reads 61 Shares
Check out our latest roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,255 Reads 2 Shares
Taco John’s CMO discusses the media channels he will focus on in the coming year
  • Franchise Update Media
  • 5,826 Reads 72 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Our first-of-the year roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 4,020 Reads 2 Shares
28 pros predict social media marketing trends for 2023
  • Eddy Goldberg
  • 5,140 Reads 10 Shares
Our year-end roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,907 Reads 2 Shares
Are you prepared for the U.S.’s growing Hispanic population?
  • Eddy Goldberg
  • 4,734 Reads 3 Shares
Our October roundup of consumer experience–related news, trends, and other developments!
  • Eddy Goldberg
  • 4,156 Reads 2 Shares
Our October roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 5,294 Reads
The retooled and renamed Franchise Customer Experience Conference debuted in Atlanta to resounding acclaim
  • Kerry Pipes & Eddy Goldberg
  • 9,047 Reads 6 Shares
Creating an exceptional customer journey
  • Helen Bond
  • 7,593 Reads 6 Shares
Local digital marketing paves the way for brands to create an exceptional customer journey
  • Helen Bond
  • 13,680 Reads 25 Shares
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