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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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AnswerConnect
AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
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Dogtopia
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Dogtopia
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Dogtopia
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Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
  • Eddy Goldberg
  • 4,020 Reads 2 Shares
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
  • Eddy Goldberg
  • 3,465 Reads 1 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
  • Darrell Johnson
  • 4,534 Reads 4 Shares
FranConnect’s 10 marketing tips for franchisors to improve their franchise development results
  • FranConnect
  • 4,658 Reads 7 Shares
Tips on using email and social media to attract December’s holiday shoppers to your business
  • Bob Phibbs
  • 4,590 Reads 1 Shares
“It’s like an analogy…” Train your retail staff how to use analogies to connect with shoppers quickly in a way they understand
  • Bob Phibbs
  • 5,001 Reads 1 Shares
9 tips to successfully execute an effective digital marketing strategy in 2024
  • Paige Feigenbaum
  • 10,953 Reads 50 Shares
Check out our September roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,035 Reads 1 Shares
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 4,219 Reads
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 4,106 Reads 7 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 4,176 Reads 15 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,285 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 3,205 Reads
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,892 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 4,507 Reads 4 Shares
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,514 Reads 1 Shares
Local marketing programs: how to succeed at building your local business
  • Laura Darrell
  • 5,132 Reads 35 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 20,925 Reads 43 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 22,962 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,536 Reads 2 Shares
Check out our March roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,848 Reads 2 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Why foot traffic data is a misleading performance indicator
  • Patrick Pleiss
  • 3,970 Reads 8 Shares
Our monthly marketing news as recession predictions taper off (for now) and marketers chart a course through uncertain consumer seas
  • Eddy Goldberg
  • 3,336 Reads 6 Shares
Are automation-based platforms a good solution for franchise marketers with disparate locations?
  • Michael Morris
  • 5,595 Reads 61 Shares
Check out our latest roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,317 Reads 2 Shares
Taco John’s CMO discusses the media channels he will focus on in the coming year
  • Franchise Update Media
  • 5,892 Reads 72 Shares
Our first-of-the year roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 4,069 Reads 2 Shares
28 pros predict social media marketing trends for 2023
  • Eddy Goldberg
  • 5,186 Reads 10 Shares
Our year-end roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,960 Reads 2 Shares
Are you prepared for the U.S.’s growing Hispanic population?
  • Eddy Goldberg
  • 4,799 Reads 3 Shares
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