Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
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Embracing technology is key for restaurants looking to deliver optimal experiences that keep customers coming back
- Jodi Boyce
- 5,681 Reads 8 Shares
Developing a positive customer experience is established throughout all parts of a franchise's operations and can lead to increased profitability
- Kevin Behan
- 3,625 Reads 8 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses
- Franchise Update Media
- 3,119 Reads 2 Shares
The brand's first New Jersey location is set to open in Hackensack in late September
- M. Scott Morris
- 4,786 Reads 14 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
- Franchise Update Media
- 2,943 Reads 4 Shares
Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
- Franchise Update Media
- 4,586 Reads 4 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plansÂ
- Franchise Update Media
- 3,327 Reads
Don't forget the value of written content when creating a marketing strategy
- Kevin Behan
- 3,224 Reads
PuroClean executive shares advice on franchise growth with technology and analyticsÂ
- Franchise Update Media
- 4,866 Reads
If you thought geofencing was too complicated and expensive, think again
- Allen Warren
- 4,573 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
- Franchise Update Media
- 5,539 Reads 1 Shares
The way to a customer's heart is through their email inbox, though that is changing. See how.
- Annie Oeth
- 4,469 Reads 6 Shares
Digital marketing and referrals have the highest lead-to-close ratios in franchising
- Franchise Update Media
- 3,635 Reads 1 Shares
The Annual Franchise Marketing Report is a go-to benchmarking guide for franchise marketers
- Kerry Pipes
- 4,657 Reads 2 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
- Franchise Update Media
- 4,529 Reads 5 Shares
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
- Franchise Update Media
- 4,973 Reads 1 Shares
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
- Franchise Update Media
- 3,519 Reads 9 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
- Eddy Goldberg
- 4,956 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
- Eddy Goldberg
- 4,275 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
- Eddy Goldberg
- 4,183 Reads 1 Shares
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
- Franchise Update Media
- 4,580 Reads 35 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
- Eddy Goldberg
- 4,423 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
- Eddy Goldberg
- 4,179 Reads 1 Shares
As Boomers age out of franchise ownership, brands must learn how to market to a younger demographic
- Franchise Update Media
- 3,896 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Spend & Effectiveness
- Eddy Goldberg
- 4,341 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Budgets
- Eddy Goldberg
- 4,009 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers
- Eddy Goldberg
- 3,911 Reads 2 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Leads & Traffic Count
- Eddy Goldberg
- 4,103 Reads 3 Shares
Max out your holiday season marketing with these 12 advertising tactics
- Eddy Goldberg
- 3,674 Reads 8 Shares
Resale events with community organizations build goodwill while letting people sample the product.
- M. Scott Morris
- 7,814 Reads 46 Shares
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