Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
- Franchise Update Media
- 4,478 Reads 4 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plansÂ
- Franchise Update Media
- 3,239 Reads
Don't forget the value of written content when creating a marketing strategy
- Kevin Behan
- 3,153 Reads
PuroClean executive shares advice on franchise growth with technology and analyticsÂ
- Franchise Update Media
- 4,767 Reads
If you thought geofencing was too complicated and expensive, think again
- Allen Warren
- 4,457 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
- Franchise Update Media
- 5,477 Reads 1 Shares
The way to a customer's heart is through their email inbox, though that is changing. See how.
- Annie Oeth
- 4,400 Reads 6 Shares
Digital marketing and referrals have the highest lead-to-close ratios in franchising
- Franchise Update Media
- 3,538 Reads 1 Shares
The Annual Franchise Marketing Report is a go-to benchmarking guide for franchise marketers
- Kerry Pipes
- 4,583 Reads 2 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
- Franchise Update Media
- 4,472 Reads 5 Shares
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
- Franchise Update Media
- 4,852 Reads 1 Shares
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
- Franchise Update Media
- 3,448 Reads 9 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
- Eddy Goldberg
- 4,823 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
- Eddy Goldberg
- 4,157 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
- Eddy Goldberg
- 4,066 Reads 1 Shares
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
- Franchise Update Media
- 4,440 Reads 33 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
- Eddy Goldberg
- 4,321 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
- Eddy Goldberg
- 4,116 Reads 1 Shares
As Boomers age out of franchise ownership, brands must learn how to market to a younger demographic
- Franchise Update Media
- 3,812 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Spend & Effectiveness
- Eddy Goldberg
- 4,278 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Budgets
- Eddy Goldberg
- 3,946 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers
- Eddy Goldberg
- 3,842 Reads 2 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Leads & Traffic Count
- Eddy Goldberg
- 4,040 Reads 3 Shares
Max out your holiday season marketing with these 12 advertising tactics
- Eddy Goldberg
- 3,611 Reads 8 Shares
Resale events with community organizations build goodwill while letting people sample the product.
- M. Scott Morris
- 7,729 Reads 46 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
- Eddy Goldberg
- 3,950 Reads 2 Shares
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
- Eddy Goldberg
- 3,410 Reads 1 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
- Darrell Johnson
- 4,470 Reads 4 Shares
FranConnect’s 10 marketing tips for franchisors to improve their franchise development results
- FranConnect
- 4,591 Reads 7 Shares
Tips on using email and social media to attract December’s holiday shoppers to your business
- Bob Phibbs
- 4,523 Reads 1 Shares
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