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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Imaginuity
At Imaginuity, we believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands.
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AnswerConnect
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AnswerConnect
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The Annual Franchise Marketing Report is a go-to benchmarking guide for franchise marketers
  • Kerry Pipes
  • 4,523 Reads 2 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
  • Franchise Update Media
  • 4,433 Reads 5 Shares
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 4,757 Reads 1 Shares
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 3,412 Reads 9 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
  • Eddy Goldberg
  • 4,690 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
  • Eddy Goldberg
  • 4,076 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
  • Eddy Goldberg
  • 4,013 Reads 1 Shares
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
  • Franchise Update Media
  • 4,383 Reads 33 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
  • Eddy Goldberg
  • 4,235 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
  • Eddy Goldberg
  • 4,059 Reads 1 Shares
As Boomers age out of franchise ownership, brands must learn how to market to a younger demographic
  • Franchise Update Media
  • 3,756 Reads 7 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Spend & Effectiveness
  • Eddy Goldberg
  • 4,219 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Budgets
  • Eddy Goldberg
  • 3,871 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers
  • Eddy Goldberg
  • 3,786 Reads 2 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Leads & Traffic Count
  • Eddy Goldberg
  • 3,971 Reads 3 Shares
Max out your holiday season marketing with these 12 advertising tactics
  • Eddy Goldberg
  • 3,575 Reads 8 Shares
Resale events with community organizations build goodwill while letting people sample the product.
  • M. Scott Morris
  • 7,676 Reads 46 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
  • Eddy Goldberg
  • 3,876 Reads 2 Shares
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
  • Eddy Goldberg
  • 3,371 Reads 1 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
  • Darrell Johnson
  • 4,410 Reads 4 Shares
FranConnect’s 10 marketing tips for franchisors to improve their franchise development results
  • FranConnect
  • 4,537 Reads 7 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Tips on using email and social media to attract December’s holiday shoppers to your business
  • Bob Phibbs
  • 4,463 Reads 1 Shares
“It’s like an analogy…” Train your retail staff how to use analogies to connect with shoppers quickly in a way they understand
  • Bob Phibbs
  • 4,737 Reads 1 Shares
9 tips to successfully execute an effective digital marketing strategy in 2024
  • Paige Feigenbaum
  • 10,792 Reads 49 Shares
Check out our September roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,947 Reads 1 Shares
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 4,092 Reads
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 3,999 Reads 7 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 4,102 Reads 15 Shares
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 4,177 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 3,123 Reads
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