Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 23rd, 2026
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Successful local marketing requires understanding the importance of demographics, community involvement, localization of ads, and brand consistency.
- Rob Elliott
- 5,909 Reads 13 Shares
Our April roundup of consumer marketing news, trends, and other developments!
- Eddy Goldberg
- 3,725 Reads 2 Shares
Our March roundup of consumer marketing news, trends, and other developments!
- Eddy Goldberg
- 3,734 Reads 4 Shares
Q&A with Erin Amadeo, VP of Marketing at Walk-On’s Sports Bistreaux, one of 12 female franchise leaders profiled in our Q1 2022 issue of Franchise Update magazine
- Franchise Update Media
- 6,120 Reads 390 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 2)
- Helen Bond
- 5,278 Reads 42 Shares
Our February roundup of consumer marketing news, trends, and other developments!
- Eddy Goldberg
- 3,335 Reads 2 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
- Helen Bond
- 6,035 Reads 37 Shares
Our January roundup of consumer marketing news, trends, and other developments!
- Eddy Goldberg
- 4,120 Reads 1 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
- Eddy Goldberg
- 3,506 Reads 24 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
- Eddy Goldberg
- 2,993 Reads 5 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
- Eddy Goldberg
- 4,101 Reads 12 Shares
This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
- Eddy Goldberg
- 5,106 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
- Nate Burke
- 5,333 Reads 21 Shares
Our December roundup of consumer marketing news and developments!
- Eddy Goldberg
- 3,212 Reads 12 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
- Helen Bond
- 9,386 Reads 49 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
- Eddy Goldberg
- 4,305 Reads 7 Shares
Our monthly roundup of consumer marketing news and developments!
- Eddy Goldberg
- 3,214 Reads 1 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools. Part 6: Measuring Customer Experience
- Eddy Goldberg
- 3,540 Reads 4 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 4,864 Reads 3 Shares
Our monthly roundup of consumer marketing news and developments!
- Eddy Goldberg
- 4,054 Reads 8 Shares
4 keys to building a support team for today’s stressed-out marketing leaders
- Jason Randall
- 4,109 Reads 13 Shares
Restaurants can improve their bottom line by using these 15 KPIs to gauge – and improve – their performance
- FranConnect
- 5,322 Reads 12 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 6,237 Reads 22 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 6,430 Reads 9 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 6,158 Reads 6 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Covid’s impact on franchise development budgets (essential vs. nonessential).
- Eddy Goldberg
- 2,943 Reads 2 Shares
The pandemic has elevated email to a more prominent role in effectively reaching franchise prospects
- Keith Gerson
- 9,364 Reads 37 Shares
Our monthly roundup of consumer marketing news and developments
- Eddy Goldberg
- 4,182 Reads 5 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 8,500 Reads 17 Shares
Using data-driven customization and personalization to build engagement and loyalty in a post-Covid world
- Nate Burke
- 4,225 Reads 5 Shares
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