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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Our October roundup of consumer experience–related news, trends, and other developments!
  • Eddy Goldberg
  • 4,205 Reads 2 Shares
Our October roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 5,348 Reads
The retooled and renamed Franchise Customer Experience Conference debuted in Atlanta to resounding acclaim
  • Kerry Pipes & Eddy Goldberg
  • 9,104 Reads 6 Shares
Creating an exceptional customer journey
  • Helen Bond
  • 7,682 Reads 6 Shares
Local digital marketing paves the way for brands to create an exceptional customer journey
  • Helen Bond
  • 13,797 Reads 25 Shares
Our September roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 6,891 Reads 1 Shares
Our August roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 10,916 Reads 3 Shares
Our July roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 13,114 Reads 2 Shares
5 articles on marketing trends summed up for the busy marketing executive
  • Eddy Goldberg
  • 7,447 Reads 9 Shares
This ebook from Act-On lays out 7 steps for setting up your next lead nurturing campaign
  • Eddy Goldberg
  • 3,762 Reads 3 Shares
Everyone likes stories. Here’s how to use storytelling as part of your retail sales process with consumers
  • Bob Phibbs
  • 5,046 Reads 4 Shares
Drybar
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Drybar
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Drybar
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Our June roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,622 Reads 2 Shares
How Unity Rd. is using reviews to connect with customers and reach new ones online
  • Franchise Update Media
  • 23,034 Reads 5 Shares
Successful local marketing requires understanding the importance of demographics, community involvement, localization of ads, and brand consistency.
  • Rob Elliott
  • 6,005 Reads 13 Shares
Our April roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,833 Reads 2 Shares
Our March roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,824 Reads 4 Shares
Q&A with Erin Amadeo, VP of Marketing at Walk-On’s Sports Bistreaux, one of 12 female franchise leaders profiled in our Q1 2022 issue of Franchise Update magazine
  • Franchise Update Media
  • 6,251 Reads 390 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 2)
  • Helen Bond
  • 5,415 Reads 42 Shares
Our February roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,435 Reads 2 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
  • Helen Bond
  • 6,208 Reads 37 Shares
Our January roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 4,203 Reads 1 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
  • Eddy Goldberg
  • 3,588 Reads 24 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
  • Eddy Goldberg
  • 3,088 Reads 5 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
  • Eddy Goldberg
  • 4,205 Reads 12 Shares
This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
  • Eddy Goldberg
  • 5,201 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
  • Nate Burke
  • 5,415 Reads 21 Shares
Our December roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 3,306 Reads 12 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 9,538 Reads 49 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 4,414 Reads 7 Shares
Our monthly roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 3,299 Reads 1 Shares
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