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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Broken Yolk
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Broken Yolk
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Broken Yolk
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Our September roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 6,832 Reads 1 Shares
Our August roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 10,875 Reads 3 Shares
Our July roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 13,058 Reads 2 Shares
5 articles on marketing trends summed up for the busy marketing executive
  • Eddy Goldberg
  • 7,398 Reads 9 Shares
This ebook from Act-On lays out 7 steps for setting up your next lead nurturing campaign
  • Eddy Goldberg
  • 3,716 Reads 3 Shares
Everyone likes stories. Here’s how to use storytelling as part of your retail sales process with consumers
  • Bob Phibbs
  • 4,970 Reads 4 Shares
Our June roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,572 Reads 2 Shares
How Unity Rd. is using reviews to connect with customers and reach new ones online
  • Franchise Update Media
  • 22,971 Reads 5 Shares
Successful local marketing requires understanding the importance of demographics, community involvement, localization of ads, and brand consistency.
  • Rob Elliott
  • 5,951 Reads 13 Shares
Our April roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,773 Reads 2 Shares
Our March roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,772 Reads 4 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Q&A with Erin Amadeo, VP of Marketing at Walk-On’s Sports Bistreaux, one of 12 female franchise leaders profiled in our Q1 2022 issue of Franchise Update magazine
  • Franchise Update Media
  • 6,180 Reads 390 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 2)
  • Helen Bond
  • 5,339 Reads 42 Shares
Our February roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,373 Reads 2 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
  • Helen Bond
  • 6,092 Reads 37 Shares
Our January roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 4,153 Reads 1 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
  • Eddy Goldberg
  • 3,537 Reads 24 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
  • Eddy Goldberg
  • 3,030 Reads 5 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
  • Eddy Goldberg
  • 4,145 Reads 12 Shares
This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
  • Eddy Goldberg
  • 5,151 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
  • Nate Burke
  • 5,369 Reads 21 Shares
Drybar
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Drybar
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Drybar
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Our December roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 3,245 Reads 12 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 9,442 Reads 49 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 4,353 Reads 7 Shares
Our monthly roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 3,252 Reads 1 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools. Part 6: Measuring Customer Experience
  • Eddy Goldberg
  • 3,581 Reads 4 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 4,917 Reads 3 Shares
Our monthly roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 4,097 Reads 8 Shares
4 keys to building a support team for today’s stressed-out marketing leaders
  • Jason Randall
  • 4,138 Reads 13 Shares
Restaurants can improve their bottom line by using these 15 KPIs to gauge – and improve – their performance
  • FranConnect
  • 5,392 Reads 12 Shares
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