Technology
Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.
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Moving your franchise business phone system to the cloud can increase employee productivity, improve customer service, and lower IT costs.
- Bonnie Lam
- 12,479 Reads 2 Shares
Ten years ago, if someone told you that the second biggest retail company by market capitalization (after Walmart) would actually be a virtual or a cloud company, you would have laughed.
- Amit Pamecha
- 3,973 Reads 48 Shares
A study of 4 million randomly sampled Tweets showed that websites with a Twitter share button get almost 7 times as many link mentions on average as ones that don't have them.
- Daniel Lieberman
- 7,111 Reads 3 Shares
Last month I discussed three steps for businesses to get started in social media.
- Erica McClenny
- 9,575 Reads 2,317 Shares
Many reputable marketing firms and agencies have dubbed 2011 as "the year of social"... and with good reason.
- Erica McClenny
- 3,429 Reads 5 Shares
Google Places, Google's local business directory, which is tightly integrated with Google Maps, is now accepting applications from businesses in selected U.S. markets to have Google photographers take professional photographs of their premises, including interior shots.
- Daniel Lieberman
- 2,829 Reads 6 Shares
Mobile applications and technologies provide the ability to significantly improve customer experience shopping at franchise stores. The mobile device provides many opportunities for advertising, customer engagement, and most important, sales. Franchises will uniquely benefit from these capabilities along the entire spectrum, from brand marketing to closing the sale.
- Conrad Sheehan
- 4,279 Reads 75 Shares
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations.
- Scott Klososky
- 3,164 Reads 35 Shares
I was recently asked the question, "How do you convince small business owners that social media is a must-do? It wasn't difficult to answer as it's something I'm asked almost every day, and my answer remains the same. The reason? Quite simply, it works!
- Paul Segreto
- 3,731 Reads 6 Shares
For several years social media has kept up its position as one of the hottest topics in franchising, and in business in general. Today, most business publications include at least one standing column about social media. While its potential marketing impact has been dissected and analyzed, in franchising quite a bit of that debate has focused on whether a brand's social media presence should be controlled by the franchisor, or whether franchisees too should be able to have their own accounts and profiles on Facebook and other social networking sites.
- Beata Krakus
- 8,858 Reads 1 Shares
As many franchise professionals explore new methods of recruiting franchise candidates, there's been a great deal of discussion on how to incorporate social media into the mix. Sure, social media could be used to generate franchise leads, and, quite effectively... that, I have no doubt. But, it's what comes after generating the leads that concerns me more. So, let's take a look ahead, before jumping in with both feet.
- Paul Segreto
- 4,596 Reads 12 Shares
It seems that everywhere you turn there is a discussion or reference to social marketing. With more than 600 million profiles on Facebook alone, the reach is pervasive.
- Michael Sick
- 4,988 Reads 1,014 Shares
Last month we discussed the shift in online behavior and how it is affecting the way we engage with our prospects and customers. Social engagement is a concept and term we are growing comfortable with, but what is its real impact on growing a franchise business? More specifically, what is its direct impact on us as individuals in our specific roles in franchise growth and development?
- Tom Hochstatter
- 3,182 Reads 27 Shares
Social network talk is often smothered with how many fans, friends, and followers you have. But what about helping your franchisees increase foot traffic to their businesses?
- Lisa Wehr
- 4,389 Reads 116 Shares
The process of recruiting franchisees can be grueling. Half the battle is deciding where and when to reach your audience. What if there were a recruitment strategy that eliminated the need to search high and low for franchisees, and instead turned them right to you
- Lisa Wehr
- 4,668 Reads 122 Shares
7-Eleven is going to the chickens--or at least whatever animals are on FarmVille, the popular Facebook game. It's all part of the company's new ad campaign designed to drive Facebookers to visit their convenience store franchisees. And it's working.
- Lisa Wehr
- 7,569 Reads 16 Shares
Social media platforms are now emerging as franchise recruitment tools. Granted, it's still early in the adoption process and only time will tell how successful these new channels are in generating leads and franchise sales.
- Kerry Pipes
- 14,709 Reads 1 Shares
By now everyone knows what social media marketing is. In fact, many of us are sick to death of hearing about how great Twitter, Facebook, and iPhones are. What smart franchise brand managers want to know is how to make social media and mobile marketing convert to business, driving bodies through doors and positively adding to the bottom line--and if that's even possible.
- Lisa Wehr
- 4,000 Reads 1 Shares
Social media is more than a trend--it's a way of life. Take, for example, Facebook. According to statistics, there currently are 350 million active Facebook users. If Facebook were a country, it would be the third largest in the world. YouTube boasts more than 5 billion video views each month--and is the world's third largest search engine. And we can't forget Twitter, which just happened to be the most used word in the English language in 2009. One thing is very clear: social is here to stay.
- Lisa Wehr
- 4,006 Reads 16 Shares
Just as you were getting comfortable with web analytics, here comes Social Media!, presenting a new set of opportunities and a new set of confusion. The overriding goal still is to integrate Facebook, Twitter, YouTube, and any other social media tools into your marketing mix. However, following last year's overwhelm of social media as the latest and greatest, companies are now taking a more sober look at its ROI. That means finding ways to measure it, a new search for meaningful metrics.
- Franchise Update
- 4,762 Reads 4 Shares
If there were a tool that could help you land more qualified leads and close more deals, wouldn't you want to know about it--and use it--yesterday? There is. And if you're not using Google Analytics, you should be, says Boris Bugarski CEO and president of mUrgent, a company that specializes in franchise websites.
- Kerry Pipes
- 5,872 Reads 43 Shares
If you are not experienced at effectively analyzing "tech talk," take the shortcut to better buying and zero in purely on sales results. Conduct your research on various websites using direct-response questions. The sole purpose of your online franchise advertising is to generate quality prospects to sell your franchise to, just as you normally do. If you can't get satisfactory answers to the following questions from a website in business six months or longer, hold on to your wallet!
- Steve Olson
- 3,415 Reads 1 Shares
With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.
- Greg Brashier, COO of Virtual PBX
- 5,203 Reads 81 Shares
Despite all the buzz about "rich media," the simple text ad is still one of the most effective ways of bringing prospective franchisees to your website, according to a report from market research firm iPerceptions. The study is especially intriguing, given its substantial number of participants: 14,000 people were surveyed about their ad preferences after they visited leading media websites.
- Joe Dysart
- 6,898 Reads 307 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, and digital marketing leader Oneupweb today announced a unique pairing of resources. Oneupweb will deliver comprehensive digital marketing services to Franchising.com, including enhanced search engine optimization (SEO) and social media marketing. The companies have joined forces to develop industry-leading white papers and studies, and Oneupweb will also deliver important online marketing resources, including webinars and white papers to the franchise community through Franchise Update Media Group.
- Press Release
- 4,764 Reads 1,014 Shares
I stand in awe of how much technology has adapted over the last few years and how much of it I have adopted. Just a few short years ago, franchise portals seemed innovative and the potential silver bullet for finding more qualified leads. That space has now been overrun with new and exciting technologies, known to many as Web 2.0.
- Franchise Update Magazine
- 5,563 Reads 8 Shares
There was a time when franchise site selection was as simple (not to mention as rudimentary and often random) as pushing pins in a map on a wall. Maybe they turned out to be good sites, maybe they didn't. But as technology continues to evolve and the tools are recalibrated to further refine the site selection process, the art is becoming a science.
- Kerry Pipes
- 8,896 Reads
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