Don't Do This! 8 common mistakes business sellers make
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Don't Do This! 8 common mistakes business sellers make

Don't Do This! 8 common mistakes business sellers make

All business owners think about selling their business at one time or another. However, for the ones who decide to go forward and sell, certain points must be addressed if they want to have a successful transaction and get the most money for their business. After selling more than 800 businesses, I decided to list eight common mistakes owners make when selling their business.

1. Trying to sell it yourself.

Business owners usually are not objective about their business. Even if you have the financial skills, you’ll have a tendency to overestimate the value. Selling a business is both an art and a science, best performed by individuals who do this full-time as their profession. Let a professional intermediary do what they do best. And you do what you do best—you are a successful business owner, an art in itself. You are not expected to have the financial skills to be objective in the valuation of your own business.

There is a reason pro athletes and actors have agents—because they get more money and better terms when they hire someone to negotiate for them. Likewise, you simply won’t get as much value for your business trying to sell it yourself and learning on the job. Attempting to sell your own business will devour your time. You know how to run your business, but this is no time to learn how to be an investment banker or business broker.

2. You are too sensitive about your business.

You will take comments made by a buyer personally and perhaps kill the deal. Nobody likes to hear they have an ugly baby, and the same is true when you are selling your business. Any negative comments about your business to you will be taken personally, regardless of how hardened you may think you are. The solution is to get an intermediary to soften the blow and translate the buyer’s comments into requests that will not be taken personally.

3. You don’t know how to arrive at fair market value.

Owners who are unrealistic about the value of their business are the biggest reason deals fall through. Get the facts and the reality of what businesses like yours are selling for in the current market—and regarding valuations, never take anything you read in the trade magazines as gospel.

4. You don’t know how to recognize a qualified buyer.

Different businesses require different kinds of buyers, and different buyers will pay different amounts for a business. You need to know which buyers are paying the most in today’s market, because buyers change with the market.

5. You probably don’t know where to look for the right buyer.

Finding the right buyer for your business who will pay top dollar isn’t as easy as running an ad in a trade magazine or newspaper and seeing who contacts you. As a seller you want to know who really has the money and whether they are serious. Are they cherry-pickers or making lowball offers? Do they try to claw back on an offer and use the old bait-and-switch technique? Remember, time is money, and buyers are generally working on your time and your money.

6. You fail to realize that selling a business is a process, not an event.

Selling a business involves a structured process that takes time—generally between 6 and 12 months from conception to closing. It is a very detailed process that not all sellers are up to accomplishing without guidance from a trained professional who has performed this process many times before.

7. You must assemble the right team to get the job done.

Just as in sports, if a seller doesn’t have the right team in the game, they will either get defeated or hurt in some way. What is the right team? An attorney who has experience in business transactions and who understands the sale of a business to a buyer, and not to one’s lifelong golfing buddy. An accountant who understands the tax system and is not afraid to give good tax advice, and who is looking out for your best interests knowing there is a possibility they will lose your account. And an experienced intermediary who has working knowledge of your industry.

8. You aren’t committed to selling.

Selling a business is a lot of hard work. People don’t realize how much work it is to assemble all the data needed by a buyer to get a business sold. A lot of transactions will fall apart because the seller either is not committed to the process or does not have the mental stamina to continue. The solution is to get help with a seasoned intermediary who will coach from the beginning to the end and help you to reap the rewards for all of your many hard years of work.

Terry Monroe is president of American Business Brokers & Advisors (ABBA) and author of “Hidden Wealth: The Secret to Getting Top Dollar for Your Business” from ForbesBooks. He has owned and operated more than 40 different businesses and sold more than 800. He founded ABBA in 1999 and serves as an advisor to business buyers and sellers throughout the nation. He has been written about and featured in <The Wall Street Journal, Entrepreneur, CNN Money, USA Today, CEOWORLD,> and <Forbes.> Contact him at or 800-805-9575 or

Published: July 2nd, 2021

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