When is the best time to invest in your customer experience? 18 months ago! When is the second-best time? NOW! Now is the time to make your organization’s customer experience your single biggest competitive advantage.
In this first special 2-part series, a veteran franchise attorney looks at franchisee complaints that FDDs are too complicated to be understandable. In Part 2 she will offer 10 tips on how to read an FDD critically.