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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

In my 20-year journey of understanding leadership fundamentals, I have found change to be constant and adaptability to that change as the number one indicator of personal success.
  • Tom Welter
  • 5,995 Reads 143 Shares
In marketing, there are two basic ways to sell a potential customer. You can try to convince or argue them into buying your product (the classic salesman technique), or you can discover what it is that naturally appeals to them about your product or service, and use it to attract them, like a magnet. I call this latter approach, Shiny Objects Marketing. Everyone is attracted to shiny objects. We can't help it - it's in our DNA. The truly successful franchisee discovers the shiny object hidden in their product or service and puts it out in front of their customers, for all to see.
  • David LaBonte
  • 3,480 Reads 75 Shares
Should a franchisor sign the head lease and sublease the space to a franchisee or allow the franchisee to enter into his or her own lease agreement with the landlord? Both options are viable, but which is more practical and better for you?
  • Dale Willerton
  • 10,232 Reads
Just like any business, the franchising business is one that I have seen evolve tremendously over the past 30 years. While many of the cornerstones and crucial elements - product, simplicity, control, and support - remain the same, so much is changing.
  • Larry Feldman
  • 4,173 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • Franchise Update Media
  • 5,941 Reads 3 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • PRESS RELEASE
  • 6,490 Reads 3 Shares
When a franchise unit or organization runs into trouble, what does your franchisor do to help? Unfortunately, according to several multi-unit operators we spoke with, not much, not enough, nothing at all--and sometimes worse, demanding future royalty payments for closed units, or refusing to allow franchisees to shut or relocate distressed units.
  • Eddy Goldberg
  • 6,802 Reads 1 Shares
It's often the case that the weaknesses of a system are not obvious until that system is catastrophically overloaded. That's when most breakdowns or failures occur. Overloaded electrical systems start fires, overloaded computer systems crash, and overloaded human beings suffer nervous breakdowns.
  • Mel Kleiman
  • 4,052 Reads 1 Shares
Tulsa resident Bill Ramsey had worked hard in the international manufacturing business all his life, and was a bit disappointed when he learned that none of his five children were interested in following him into that industry. He didn't have a lot of family growing up, so he was determined to keep his close.
  • Debbie Selinsky
  • 7,748 Reads 17 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that the search is on for the nation's largest multi-unit franchisees, to be included in the 2011 "MEGA 99" lists. The submission deadline is Tuesday, Nov. 30, 2010.
  • PRESS RELEASE
  • 6,164 Reads 1,014 Shares
All franchise brands strive to deliver a remarkable customer experience. Why? Because that's how you win customer loyalty. Customer loyalty shows up in greater share of the customer's wallet and higher frequency of purchase. Loyal customers spend more per average transaction, and they send referrals to you through the enthusiastic stories they tell, based on doing business with you. You can market all you want, but in the end, customers believe and talk about what they experience.
  • Jack Mackey
  • 8,160 Reads 879 Shares
Doner Shack
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Over the past 25 years, franchising has continued to develop and become more sophisticated. The reins of the franchisor have passed from the pioneering founders to established management teams with significant industry experience. Today, many of these companies are publicly traded or majority-owned by institutional equity investors.
  • Dean Zuccarello
  • 5,844 Reads
As a franchisee, you may have found it quite easy to secure a lease with a commercial landlord; however, you may face many roadblocks if, or when, you need to terminate your lease prior to the end of the term.
  • Dale Willerton
  • 12,687 Reads 1 Shares
Gift cards can be an important component of customer loyalty programs. They can help attract customers, driving sales and brand awareness. New federal rules governing the use of gift cards have recently gone into effect. You certainly should be aware of and comply with the new laws.
  • Jan Gilbert and Suzie Loonam Trigg
  • 8,222 Reads 198 Shares
In his book, Hire the American Dream, Dave Melton makes no secret of his respect and admiration for immigrant workers who have come to America in search of opportunity. He has hired - and promoted - many of them at his Domino's locations. He says that a workforce shift in our country is leading to more and more frontline minimum-wage employees coming from immigrant population groups, especially in larger metropolitan areas. It's no wonder, census figures estimate that 8 million immigrants arrived in the U.S. between 2000 and 2007.
  • Kerry Pipes
  • 3,967 Reads 58 Shares
This is the last in a three-part series on tackling the challenges posed by growing your organization into a true multi-unit franchise company. So, for those of you who have taken the first steps into replicating your success and going from one unit to two, and then have made the commitment to build a fledgling organization by growing from two units to five...now, my suggestion is, "Why stop there?"
  • Mike Pearce
  • 3,541 Reads 20 Shares
Long ago, when I was a newly minted junior analyst at a local investment firm, a grizzled veteran noted that it was pointless to be in the investment business if you weren't a long-term optimist. To me, that time-worn piece of advice continues to ring true. Operating from this mantra, I've spent my entire career believing that whatever short-term morass the economy or the market found itself in could be fixed (eventually) by the drive and ingenuity of the American entrepreneurial spirit. I'm hopeful that this time will be no different--although I admittedly find my optimism being severely tested. In nearly 30 years in the business, I've never witnessed such a complex array of issues at play.
  • Carol Clark
  • 7,817 Reads 35 Shares
Like many successful and charismatic people, Elena Donahue punctuates her speaking with exclamation points. "Dream big! Focus small!" she encourages the staff at OceDon Restaurant Management in Castle Rock, Colo., and to fellow volunteers at the Mile High Chapter of the American Red Cross.
  • Debbie Selinsky
  • 7,663 Reads 2 Shares
Franchising continues to grow--not only in size, but in complexity--and in recent years, a huge part of that growth is attributable to multi-brand franchising.
  • Multi-Unit Franchisee Magazine
  • 3,590 Reads 9 Shares
Franchisees are an optimistic lot, expansion-minded, on the grow, always alert to new opportunities. And for them, multi-unit franchising represents one of today's most attractive opportunities. Whether it involves increasing the number of units of their current brand or adding new brands to their holdings, the allure of multi-unit franchising is attracting the best and brightest franchisees in the business with increasing frequency.
  • Multi-Unit Franchisee Magazine
  • 3,560 Reads 4 Shares
Multi-brand franchising allows multi-unit operators to balance risk and ride out the uncertainties of the marketplace in many ways
  • Multi-Unit Franchisee Magazine
  • 3,438 Reads 6 Shares
American Family Care
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It was only a few years ago that, for the first time, multi-unit franchisees controlled more units than single-unit operators did. That moment marked a shift that had been building for decades as franchising matured into today's world of dominant multi-unit and multi-brand franchisees--along with multi-brand franchisors offering several brands from under one roof. To paraphrase the old car slogan, "This is not your father's franchising." Or perhaps we should say, "not your mom-and-pop's." Franchising has grown up and it looks a lot like multi.
  • Kerry Pipes and Eddy Goldberg
  • 3,740 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the Franchising.com website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.
  • Franchise Update Media
  • 8,471 Reads 322 Shares
Not surprisingly, winning in professional sports has a lot in common with winning in the franchise business. If there's to be any chance of victory, individuals must work together, follow a strategic plan, and remain devoted to a collective cause. Seen in this light, it makes perfect sense that a number of former professional athletes--most of whom have competed in sports since they were tots--turn to franchising when their time on the field runs out. They understand hard work and dedication, and they know how to follow a system where each individual has a role that benefits the greater good of the team.
  • Kerry Pipes
  • 12,362 Reads 1 Shares
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
  • Lisa Wehr
  • 8,077 Reads 33 Shares
Gina Puente learned about hard work, tenacity, and the power of cash at the knees of her father, "working" in his office equipment business from the age of eight... when she wasn't busy with commercials and pageants.
  • Debbie Selinsky
  • 5,800 Reads 1 Shares
Spread across the following pages of our annual Dominators issue are the rough-hewn tales of seven multi-unit franchisees who have worked smart and played hardball to create large, successful franchise organizations. These operators are not afraid to take risks if the payoff means a bigger slice of the market pie. We interviewed these seven savvy operators and asked them to share their strategies, philosophies, and personal approaches to running their organizations.
  • Kerry Pipes and Eddy Goldberg
  • 7,581 Reads 1 Shares
Often when I speak at franchise shows and conventions a tenant will ask me, "What is the best lease length?" The term, or length, of your commercial lease is an important part of your franchise business plan and ensuing lease negotiations. However, most franchise tenants do not take enough time to consider that one day they will eventually want to sell the franchise. Alternatively, they may want to expand/downsize, relocate, or close and so do not give the term of the lease the attention and consideration it truly deserves.
  • Dale Willerton
  • 12,179 Reads 717 Shares
Top-performing employees exhibit a number of key characteristics critical to Dave Melton's franchise operations strategy. For example, as he has previously explained, they are not only happy and productive, but they also make fabulous team recruiters. But it doesn't stop there. He believes his top team members should even be involved in the interviewing process for new hires.
  • Kerry Pipes
  • 3,140 Reads 1,023 Shares
Greg Hamer, Sr., worked in the oilfield service industry for two decades before dipping his toe into franchising. He knows about hard work and about managing assets. Today, he is the largest Taco Bell franchisee in the state of Louisiana. Hamer has operated B&G Food Enterprises out of Morgan City, La., since opening that first Taco Bell unit in 1982. In the 1990's, the company added KFC and Pizza Hut units to the portfolio and most recently, Teriyaki Experience.
  • Multi-Unit Franchisee
  • 4,734 Reads 21 Shares
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