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The Internet portals continue to be one of the most successful inquiry generators for franchise sales.
  • Marc Kiekenapp
  • 2,816 Reads
The list of accomplishments is long for Paul Hitzelberger. He was a senior officer with General Mills, part of the Coast to Coast franchise...
  • Multi-Unit Franchisee
  • 8,484 Reads 1 Shares
Employment rates in the United States are steadily increasing, meaning businesses are growing and, as a result, seeking the right talent to fit their teams.
  • Multi-Unit Franchisee
  • 5,767 Reads
It's mid-2014 and nearly every American is required by the government to have health insurance coverage as outlined under the Affordable Care Act (ACA).
  • Kerry Pipes
  • 9,128 Reads
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
  • Kerry Pipes
  • 5,248 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
  • Kerry Pipes
  • 3,952 Reads 1 Shares
If you're the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast.
  • Multi-Unit Franchisee
  • 8,795 Reads 2 Shares
If you think negotiating is about winning or losing, you have already lost and should keep reading. Negotiating is about striking the best possible deal between parties without short-changing any party involved in the transaction.
  • Multi-Unit Franchisee
  • 5,538 Reads 2 Shares
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • Kerry Pipes
  • 4,227 Reads
We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 4,264 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
  • Eddy Goldberg
  • 2,868 Reads
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,366 Reads
The best franchisees are some of the hardest-working and kindest people around. They provide customers with consistent products and services, give back to their communities, and provide jobs for thousands of employees.
  • Kerry Pipes & Eddy Goldberg
  • 6,714 Reads
Natalie Ehrlich knows what it's like to overcome difficult times in her life. One of the most challenging periods she ever faced was when she was a single mother studying to earn her Ph.D. while raising her son at the same time.
  • Multi-Unit Franchisee
  • 7,297 Reads
The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
  • Multi-Unit Franchisee
  • 5,468 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,781 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,083 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,361 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,074 Reads
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 7,984 Reads 1,023 Shares
There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • Multi-Unit Franchisee
  • 5,957 Reads 1,014 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
  • Franchise Update
  • 4,433 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,705 Reads
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
  • 19,491 Reads 18 Shares
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
  • Daniel Lieberman
  • 2,718 Reads
My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
  • Franchise Update
  • 7,035 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 2,614 Reads 3 Shares
Four years ago David Griffin had just purchased 25 Jiffy Lube stores in Colorado. The stores were underperforming, some were dilapidated, and the U.S. economy still at one of its all-time lows.
  • Kerry Pipes
  • 7,237 Reads 1 Shares
Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales.
  • Mark Ryski
  • 7,202 Reads
Every successful franchisor reaches a certain point where they must decide what the next step will be in expanding their business.
  • Jim
  • 2,500 Reads
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