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Franchising is founded on the concept of replicating success at the unit level. But Mary Rogers is taking that premise one better: she's replicating success at the franchisor level.
  • Eddy Goldberg
  • 4,831 Reads 22 Shares
Multi-unit operators are a sophisticated culture within the franchise industry. They typically are streamlined, aggressive, think big, plan ahead, and are focused on continual growth. So why would a successful area developer want to sell a particular brand or chain of units? Lots of reasons: retirement, health issues, liquidity, a change in direction, a more aggressive growth strategy, a better opportunity, or simply the desire to "try it again with another concept."
  • Kerry Pipes
  • 4,325 Reads 1,021 Shares
Keld Alstrup went to Canada in 1968 to see the world outside his native, tiny Denmark. He ended up working for Ford and then Volvo. So things, as he says "worked out."
  • Eddy Goldberg and Kerry Pipes
  • 2,898 Reads 5 Shares
I confess, I'm still guilty. I bet you are, too! Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates masses of buyers begging for your franchise? How 'bout fantasizing that your $300 newspaper ad just generated 50 leads, and your franchise Internet ads deliver 100 percent qualified candidates who return all your phone calls? Then suddenly, media reporters call you in sheer excitement about your press release, promising feature coverage in the Wall Street Journal, Newsweek, and on the major network channels. And just a second! It's your phone light flashing fiery red with 40 urgent messages from prospects you met at this weekend's franchise show!
  • Steve Olson
  • 2,982 Reads 5 Shares
California has long been a key market for franchising. Its consumer-oriented culture has also made it one of the most active venues for regulatory and legal issues. Legal developments over the past year affecting the franchise community include 1)...
  • Mary Beth Trice and Dawn Newton
  • 7,696 Reads 157 Shares
  • abanet.org
  • 3,403 Reads 1,014 Shares
  • abanet.org
  • 3,922 Reads 22 Shares
Getting laid off by United Airlines in the 1982 recession was perhaps the best business move Regina and Jerry Lillie ever made (even if they didn't actually make it themselves).
  • Eddy Goldberg and Kerry Pipes
  • 3,435 Reads 3 Shares
"Franchise development simply requires a solid process, it's really not rocket science." That's what Steve Olson, publisher of Franchise Update Media Group, said as he opened his presentation of this year's Mystery Shopper Survey results at the company's recent Franchise Development & Leadership Conference in Atlanta. It's true. A consistent system of quick response and lead qualification can separate the wheat from the chaff and ultimately lead to more sales, more quickly.
  • Kerry Pipes
  • 3,524 Reads 13 Shares
Daren Patera and Brian Wernicke met in law school in Salem, Oregon, on their first day of orientation. "After about our second day, we knew we didn't want to be lawyers," says Patera, and they decided to go into business. "We wanted to be our own bossesâ€"not graduate and get a job working 80 hours a week for a law firm and hope to be a partner someday."
  • Eddy Goldberg and Kerry Pipes
  • 4,569 Reads 19 Shares
Franchisors know the Internet is a valuable and necessary tool for generating leads. But for many, that's where the certainty ends - and the questions begin.
  • Eddy Goldberg
  • 3,821 Reads 10 Shares
Subway
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I. Rule Overview Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten...
  • FTC.gov
  • 8,386 Reads
Oversight of franchise and business opportunity offerings is an important consumer protection for hundreds of thousands of people who invest in these operations. It requires careful attention by both federal and state authorities.
  • NASAA.org
  • 3,006 Reads 1 Shares
When she was just 16, Mandy Bryant (now Mandy Bryant Verges) got a job at a Gold's Gym in her home city of New Orleans. She worked a couple of years in sales and did well. In April 1995, owner Steve Smith opened a tanning salon called Electric Beach in the city's Uptown district. When Smith bought out his business partner, he needed a manager for the salon. Bryant asked, he said yes, and transferred the 18-year-old to the salon as its new manager.
  • Eddy Goldberg and Kerry Pipes
  • 3,998 Reads 40 Shares
Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.
  • Kerry Pipes
  • 4,138 Reads 4 Shares
Hank Huth didn't set out to be in franchising. As a matter of fact, he was a banker. But in the mid-1980s, he was introduced to some executives at then-emerging Blockbuster Video and decided to "take a leap of faith" and give franchising a try. He called on his high school buddy Tim Nolan, who had managed some McDonald's franchises, to be his partner.
  • Eddy Goldberg and Kerry Pipes
  • 6,014 Reads 299 Shares
I see that the dictionary companies are choosing their "word of the year." One has picked the word "crackberry."
  • Ripley Hotch
  • 4,764 Reads 9 Shares
The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
  • Lee Plave
  • 7,123 Reads 1,023 Shares
Pets and pet-related businesses are among today's hottest franchise opportunities--especially in the U.S., where pet owners are notorious for pampering their dogs, cats, birds (and even their rodents, reptiles, amphibians, and fish).
  • Eddy Goldberg
  • 3,210 Reads 17 Shares
Kelly Saxton thinks big. He's the largest McAlister's Deli multi-unit operator, with 30 units throughout Texas, Oklahoma, Mississippi, and Kansas. Prior to that, he was the largest Mazzio's Pizza multi-unit operator, with 50 units throughout Texas, Arkansas and Mississippi.
  • Eddy Goldberg and Kerry Pipes
  • 3,805 Reads 1 Shares
Where are franchise leads coming from? What’s the cost per lead? What recruitment tools work best? Those were just a few of the questions asked in Franchise Update Media Group’s 2007 Annual Lead Generation & Sales Survey, presented this past October 4 - 6 at the 8th Annual Franchise Development & Leadership Conference, held this year at the Ritz-Carlton Hotel in Atlanta.
  • Kerry Pipes
  • 4,967 Reads 1 Shares
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The most powerful players in franchising will gather this spring for the nation's only conference dedicated to the industry's most strategic and fastest-growing segment - multi-unit franchising.
  • Press Release
  • 2,492 Reads 14 Shares
Jim Valentine began his franchising career as a McDonald's crew member more than 33 years ago. During his first 12 years in franchising, he was frequently promoted until he became the supervisor of several McDonald's restaurants. That's when he decided to gather all his accumulated knowledge and experience and try his hand at franchise ownership.
  • Eddy Goldberg and Kerry Pipes
  • 3,299 Reads 7 Shares
I have to confess that I truly admire the creativity of marketing folks. I have very little creativity, and I am impressed that on occasion their creativity has some semblance to reality. On the other hand, I read recently how a marketing consultant was hired to develop some new images for Atlanta's Metropolitan Area Rapid Transit Authority. The consultant's "suggestions" included replacing the typical bench seats we find in subway cars with overstuffed leather sofas. You can write the next sentence for yourself.
  • Rupert M. Barkoff
  • 3,920 Reads 9 Shares
Have you ever wondered why doing the right thing or behaving as we "should" is usually the most difficult choice? Especially when it comes to handling our finances, there is almost always a less emotionally challenging path than the one that is "in our own long-term best interest."
  • Carol Clark
  • 3,361 Reads 1,014 Shares
Fish tales about the "big one that got away" are legendary. Franchise salespeople have their own stories of big ones that got away, too. But the good ones also tell tales of the near-misses they pulled from the fire-- and of how, at the eleventh hour, whether through fancy footwork or a simple stroke of luck, they landed the deal after all.
  • Debbie Selinsky
  • 5,242 Reads 3 Shares
Franchise Update Media Group, one of the nation's leading franchise information providers, announced today it will partner with Military.com, the nation's primary military membership organization, to provide content for its business research Web site.
  • Franchise Update Media
  • 5,688 Reads
Franchise Update Media Group, one of the nation's leading franchise information providers, announced today it will partner with Military.com, the nation's primary military membership organization, to provide content for its business research Web site.
  • Press Release
  • 6,087 Reads 1 Shares
Gary Hoyle thought there might be a good concept for franchising at a Florida restaurant he knew. So he ate there every day for three monthsâ€"soaking in the atmosphere and dining on the delicacies. It was enough to convince him it could work.
  • Kerry Pipes
  • 3,449 Reads 1 Shares
Business Opportunity!! The words practically leap from the pages--whether in well-known national business publications such as the Wall Street Journal or Entrepreneur magazine, or in the classifieds flooding the back of the smallest daily and weekly newspapers in every city and town in the world. But what exactly is a business opportunity?
  • Eddy Goldberg
  • 2,854 Reads
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