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If you're not using social media as part of your recruiting process you should be.
  • Multi-Unit Franchisee
  • 6,748 Reads 95 Shares
You might assume that Jo McCabe has a background in home repairs. The co-owner of Mr. Handyman and the system's 2010 Franchisee of the Year, serves the Prince William and southern Fairfax counties in Virginia.
  • Multi-Unit Franchisee
  • 7,645 Reads 1 Shares
Part 1 of this series addressed how to improve attendance at franchisee conventions. Part 2 discussed how to maximize the benefits to your franchisees.
  • Evan Hackel
  • 3,102 Reads 1 Shares
Moving your franchise business phone system to the cloud can increase employee productivity, improve customer service, and lower IT costs.
  • Bonnie Lam
  • 11,424 Reads 2 Shares
Executive review committees are typically composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
  • Steve Olson
  • 2,805 Reads 76 Shares
Generation Y. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 2,276 Reads 4 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,244 Reads 227 Shares
When Brandon Jones was in the third grade, his teacher asked the class to write about what they wanted to be when they grew up.
  • Kerry Pipes
  • 11,697 Reads 21 Shares
I attend a lot of franchise conferences in Las Vegas. When you look around there, gambling seems to a very profitable business, right?
  • Jack Mackey
  • 6,809 Reads 1 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,592 Reads 1,014 Shares
Creating a customer-focused culture requires strategy and constant review. Each year you should review your goal setting and organizing efforts.
  • Lisa Ford
  • 4,738 Reads 36 Shares
Jersey Mike's Subs
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Themes of resiliency and optimism within the franchise community permeated the air at this year's Multi-Unit Franchising Conference at Caesars Palace in Las Vegas, March 27-29.
  • Multi-Unit Franchisee
  • 5,108 Reads 1,014 Shares
All employees are unique in what motivates them to perform to their capacity and excel in their profession.
  • Timothy Bednarz
  • 18,947 Reads 4 Shares
Kelly Saxton remembers his very first job flipping burgers at his grandfather's diner in South Hutchinson, Kansas.
  • Multi-Unit Franchisee
  • 14,830 Reads 1,022 Shares
Does recent history give us a good basis for what to expect for franchise development in 2013? Certainly there is some guidance that can be taken from the past few years.
  • Darrell Johnson
  • 5,930 Reads 297 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,027 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,502 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,389 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,435 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,799 Reads
I've often heard this comment by franchisees: "I keep my own books to save money, but I really hate the process!" Just as often, I've made the following response: "Business owners/managers should do what they do best; focus on making it and selling it."
  • Steve LeFever
  • 11,084 Reads 1 Shares
Bojangles
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When one brand just won't do, growth-hungry franchisees add new ones. And why not?
  • Kerry Pipes
  • 5,349 Reads 44 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
  • Marsha Friedman
  • 4,845 Reads 14 Shares
Over the years we have encountered hundreds of successful business owners who have made the statement "I have it all done," as they describe how well they have planned and documented their business succession plan.
  • David J. Ciambella and Loyd H. Rawls
  • 6,347 Reads 166 Shares
Productivity is enhanced and empowerment achieved when leaders solicit, then act upon employee feedback, ideas, and concepts.
  • Timothy Bednarz
  • 3,996 Reads 2 Shares
Jay Staggs is sailing high these days with his EagleRider motorcycle rental franchise in Washington, DC.
  • Multi-Unit Franchisee
  • 3,940 Reads 26 Shares
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
  • Franchise Update
  • 4,588 Reads 1,021 Shares
As franchisors, it's your primary responsibility to make operational decisions based on the franchise system as a whole.
  • Bill Wagner
  • 4,496 Reads 10 Shares
As of 2012, there were about 1,300 franchised food brands operating in the U.S.; roughly two thirds started offering franchises in 2000 or later.
  • FRANdata
  • 14,399 Reads 1 Shares
"Dreamers" love the idea of owning their own business. They envision themselves as happy proprietors of a fun ice cream store, socializing with smiling families raving about their scrumptious hot fudge sundaes in their Ben & Jerry's franchise.
  • Steve Olson
  • 2,005 Reads 1,021 Shares
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