Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
- Eddy Goldberg
- 2,445 Reads 1 Shares
Injection of hope? IBM surveys 15,000 people worldwide about Covid vaccines and their post-Covid expectations and plans
- Eddy Goldberg
- 4,036 Reads 11 Shares
Employees refuse to get vaccinated? These 3 tips will help you get back to business!
- Rod Robertson
- 6,484 Reads 37 Shares
5 tips for leaders, owners, and managers to keep their WFH employees aligned, productive, and connected.
- Doug Meyer-Cuno
- 4,417 Reads 9 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Recruitment Budgets, 2014-2021.
- Eddy Goldberg
- 3,173 Reads 21 Shares
Q&A with Kristen Risby, VP of Marketing at Wag N’ Wash Natural Pet Food & Grooming
- Franchise Update Media
- 4,831 Reads 295 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
- Eddy Goldberg
- 2,720 Reads 1 Shares
Mr. Rooter Plumbing, an essential service, has done well despite the pandemic
- Doyle James
- 7,089 Reads 14 Shares
Welcome to "Good (and Other) News!" - our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
- Eddy Goldberg
- 3,283 Reads 3 Shares
Franchise Update’s 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic!
- Eddy Goldberg
- 4,830 Reads 2 Shares
After a year and a half of Covid, savvy franchisors are updating their FDDs to reflect changes caused by the pandemic
- Lynne Hanson
- 5,496 Reads 13 Shares
Does the IBA/IFA Joint Conference on international franchising this May 18–19 signal the return of global franchise expansion?
- Eddy Goldberg
- 4,018 Reads
Xponential Fitness signs master franchise agreement for 50-plus StretchLab studios in Australia
- Franchise Update Media
- 4,034 Reads 1 Shares
A belated look at the worst marketing and adtech buzzwords of 2020
- Eddy Goldberg
- 3,945 Reads 8 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
- William Edwards
- 7,267 Reads 19 Shares
After a yearlong hiatus, the Franchise Update International Report is back – just as franchisors begin looking overseas again for expansion opportunities
- Eddy Goldberg
- 3,317 Reads 1 Shares
Hoots wings adapts technology choices to connect with consumers during the pandemic
- Franchise Update Media
- 5,279 Reads 12 Shares
Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
- Franchise Update Media
- 7,204 Reads 175 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
- Evan Hackel
- 4,921 Reads 6 Shares
Great leaders inspire their teams with gratitude.
- Doug Meyer-Cuno
- 5,924 Reads 31 Shares
How leaders can help prevent employee burnout in Covid-stressed times
- Mark McClain
- 5,223 Reads 28 Shares
Two franchisees, one with 3 mall-based food brands, the other a franchisee and development agent for Mountain Mike’s pizza, tell how Covid has changed their business
- Franchise Update Media
- 3,829 Reads 15 Shares
As the economy recovers from Covid, the economic outlook for franchising is rosy
- Eddy Goldberg
- 9,689 Reads 37 Shares
Suite Management Franchising CEO Ken McAllister says his company is one of the brick-and-mortar brands that grew during the pandemic in 2020
- Kerry Pipes
- 5,177 Reads 1 Shares
These 21 female “fast risers” are paving the way for themselves—and the next generation of women franchise leaders
- Eddy Goldberg
- 5,298 Reads 5 Shares
21 Female Fast Risers profiled in our “21 for ’21” annual issue on women in franchising: Courtney Allison, Vice President of Operations, Sola Salon Studios
- Franchise Update Magazine
- 5,576 Reads 21 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
- Franchise Update Media
- 4,263 Reads 82 Shares
21 Female Fast Risers profiled in our “21 for ’21” annual issue on women in franchising: Patti Rother, Vice President of Franchise Development, Scenthound
- Franchise Update Magazine
- 5,548 Reads 50 Shares
After a full year of Covid, marketing executives discuss the changes they’ve seen
- Eddy Goldberg
- 4,400 Reads 4 Shares
21 Female Fast Risers profiled in our “21 for ’21” annual issue on women in franchising: Debbie Roberts, Chief Operations Officer, Panera Bread
- Franchise Update Magazine
- 5,755 Reads 15 Shares
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