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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Bill Edwards rounds up international franchise news, stats, trends, and more
  • Eddy Goldberg
  • 3,089 Reads 4 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
  • Christophe Angleys
  • 4,603 Reads 2 Shares
10 inspiring quotations for business leaders and managers for a post-Covid economy
  • Eddy Goldberg
  • 4,100 Reads 33 Shares
To help employees make the most of themselves and your business, successful leaders factor in these 6 human needs
  • Jeanet Wade
  • 5,416 Reads 13 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
  • Sara Wykes
  • 4,496 Reads 9 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Measuring cost per lead and cost per sale.
  • Eddy Goldberg
  • 5,916 Reads 23 Shares
Following the changes brought on by Covid in 2020, franchise lenders are looking at three things in 2021: uncertainty, transparency, and context
  • Darrell Johnson
  • 3,260 Reads 6 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,447 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,993 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,540 Reads 13 Shares
"Revenge spending" is taking off as consumers shake off the Covid stay-at-home blues. Here’s how to cash in on it.
  • John DiJulius
  • 4,195 Reads 4 Shares
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Brick-and-mortar retail stores can fight back against online shopping by owning – and using – their built-in competitive advantages!
  • Bob Phibbs
  • 3,272 Reads 5 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,530 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,253 Reads 4 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 3,960 Reads 9 Shares
Leadership during Covid – 12 tips to succeed in the new economy
  • Franchise Update Media
  • 2,659 Reads 8 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Digital Spend – Budget vs. Effectiveness
  • Eddy Goldberg
  • 3,921 Reads 1 Shares
In this final installment of a special 3-part series, a veteran franchise attorney offers the last 5 of 10 tips on how to read an FDD critically
  • Rochelle Spandorf
  • 5,250 Reads 17 Shares
What franchisors get wrong about onboarding new franchisees – and 5 tips for how to fix it
  • Maria Haan
  • 7,955 Reads 53 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,511 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,426 Reads 14 Shares
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CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 4,124 Reads 1 Shares
How to launch a successful customer service initiative that is both effective and long-lasting
  • John DiJulius
  • 4,458 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,273 Reads 9 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 3,954 Reads 1 Shares
As the global economy recovers from Covid, so does overseas expansion for franchise brands
  • Eddy Goldberg
  • 4,511 Reads 4 Shares
Dickey’s Barbecue Restaurants enters Japan with its first restaurant in Tokyo
  • Eddy Goldberg
  • 3,587 Reads 2 Shares
4 tips on why empowering employees to repair customer service failures will contribute mightily to your bottom line
  • John Tschohl
  • 5,848 Reads 1 Shares
TruBlue Total House Care is at the forefront of a growing market trend
  • Kerry Pipes
  • 5,141 Reads 2 Shares
The tech that's working best for N-Hance Wood Refinishing in the pandemic
  • Franchise Update Magazine
  • 4,307 Reads 6 Shares
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