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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

After a strong first year in 2020, GT&S Franchise Executive Search is looking to hire the right professionals for expansion in 2021
  • Franchise Update Media
  • 3,405 Reads 12 Shares
3 things to consider about real estate and development in a post-Covid world
  • Quasim Riaz
  • 4,596 Reads 12 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 2,073 Reads
Two franchisees, one with Del Taco and one with The Learning Experience, tell how Covid has changed their business
  • Franchise Update Media
  • 5,165 Reads 1 Shares
We asked Tutor Doctor President Frank Milner which marketing tools his brand is finding most effective right now for lead generation and recruiting
  • Kerry Pipes
  • 4,073 Reads 7 Shares
Captain D’s flexible prototype options aim to take advantage of today’s turbulent real estate market
  • Phil Russo
  • 5,608 Reads 2 Shares
Want to encourage your employees to get the Covid vaccine? Reward them!
  • Rob Wilson
  • 2,676 Reads 3 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 36,858 Reads 19 Shares
To sell more franchises, align your prospect’s vision with your brand offering- which means listening more!
  • Evan Hackel
  • 3,237 Reads 7 Shares
Consumer marketing in 2021 has taken a decidedly local twist, one more result of Covid-19
  • Helen Bond
  • 10,404 Reads
Office Evolution CEO Mark Hemmeter has focused the brand on providing franchisees and members with a safe, inspiring work space – and opened 13 locations in 2020
  • Franchise Update Media
  • 3,438 Reads 1 Shares
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Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 4,707 Reads 11 Shares
Mosquito Authority franchisee shows the way to give back to his local communities in 2021. (What can your brand do this year?)
  • Chris Buitron
  • 4,991 Reads 24 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 2,883 Reads 2 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 3,267 Reads 3 Shares
Are you an emerging brand? Here’s some good advice on building your brand on a limited budget
  • Andrew Seid
  • 6,686 Reads 21 Shares
3 steps to position your franchisees for success in 2021, part 3: leads and sales
  • Keith Gerson
  • 5,041 Reads 8 Shares
Among its other effects, Covid-19 continues to have a significant impact on supply chains around the world and around the corner
  • Rebeca Miller
  • 7,589 Reads 8 Shares
In part 2, FRANdata CEO Darrell Johnson digs into which Covid-related changes will be permanent, and their possible effects on franchise development and consumer behavior
  • Darrell Johnson
  • 1,649 Reads
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 10,356 Reads 94 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 5,819 Reads 5 Shares
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 4,925 Reads 5 Shares
Digital out-of-home advertising is looking like a better bet for reaching customers during the pandemic
  • Steve Schildwachter
  • 7,955 Reads 249 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 1,686 Reads
1Heart Caregiver Services CEO Belina Calderon-Nernberg on the ups and downs of home health care during Covid
  • Franchise Update Media
  • 3,553 Reads
4 areas for leaders to focus on in 2021
  • Doug Meyer-Cuno
  • 3,526 Reads 5 Shares
Learning to be a leader while making others laugh
  • Chad Storlie
  • 4,702 Reads 51 Shares
WaveMax CEO Mike Roberts says the high-tech laundromat concept did well in 2020 and looks to “significant” growth in 2021
  • Franchise Update Media
  • 3,783 Reads 28 Shares
3 steps to position your franchisees for success in 2021, part 2: Technology
  • Keith Gerson
  • 4,329 Reads 12 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 8,059 Reads 90 Shares
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