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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How are you using technology to identify, reach, and track prospects?
  • Franchise Update
  • 4,899 Reads
Tariq Farid is an amazing guy. He's passionate about his employees, his community, his family, and his religion, and based on a 2.5 hour visit with him at his Wallingford, Conn., headquarters, if there were an award for the Nicest Guy in the World, he'd be on the list.
  • Eddy Goldberg
  • 6,662 Reads 1 Shares
A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • Philip St. Jacques
  • 3,065 Reads
At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • Amy Olson
  • 2,884 Reads
Tired of the same old books on business and leadership? Take a gander at these!
  • Paul Jun
  • 3,219 Reads
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • Daniel Lieberman
  • 2,876 Reads
Taking a moment to remind yourself of these 3 basic benefits of franchising, which may seem obvious to you, can go a long way in improving your sales process (as well as the performance of existing franchisees).
  • Todd Wolfenbarger
  • 4,625 Reads 4 Shares
How to create a buyer-centric franchise sales process that works
  • Joe Mathews
  • 2,854 Reads
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnel
  • 12,468 Reads 9 Shares
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
  • Steve Olson
  • 4,386 Reads 4 Shares
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 2,812 Reads
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Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • Brandmuscle
  • 3,756 Reads
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • Ellen Gomes
  • 2,151 Reads
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • Daniel Lieberman
  • 3,320 Reads
So, do you want to live your life like a boss, calling the shots and living on top? Consider living life like a boss.
  • Jen Lawrence
  • 7,649 Reads
We asked Pete Lindsey, Vice President of Franchising at Sport Clips, what changes he's planning for the brand's lead generation practices in 2015.
  • Kerry Pipes
  • 3,793 Reads
The way candidates buy franchises has changed significantly, and a lot of franchisors have been caught off guard, exposing flaws in their recruitment processes, skills, and systems.
  • Joe Mathews
  • 2,798 Reads
Last issue we discussed the first of the three key selling skills involved in effectively selling new franchises--and how they apply in good economies and bad.
  • Steve Olson
  • 4,488 Reads 2 Shares
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • Kerry Pipes
  • 2,108 Reads
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • Jared Flamm
  • 2,163 Reads
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • Janet Muhleman
  • 17,055 Reads 3 Shares
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Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • Daniel Lieberman
  • 3,186 Reads
Hudl, a sports video software company based in Lincoln, Neb., has a system for feedback they refer to as #RealTalk. Playing off the slang phrase "real talk" (curt honesty), the team uses the phrase to denote when a conversation has taken a serious turn.
  • Gregory Ciotti
  • 4,220 Reads
A new set of regulatory guidelines for franchisors provides clarity on how to present franchise opportunities to prospective buyers.
  • Tom Pitegoff
  • 8,809 Reads
For more than 10 years, I had the distinct good fortune to live and work in the rural and pristine Berkshire foothills of Litchfield, Conn. "The Northwest Corner," as the locals call it, explodes into life in the spring.
  • Joe Mathews
  • 5,221 Reads
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises. Working smarter shortens the race to the finish line!
  • Steve Olson
  • 2,245 Reads 15 Shares
In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 4,786 Reads
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 8,387 Reads 1 Shares
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
  • Darrell Johnson and Eric Simon
  • 6,095 Reads 1,023 Shares
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • Tom Epstein
  • 2,317 Reads 13 Shares
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