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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
  • Franchise Update
  • 3,010 Reads 8 Shares
Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
  • Gregory Ciotti
  • 2,836 Reads 4 Shares
U.S. Census numbers show that Latinos are the nation's largest minority: the Hispanic American population in 2012 had reached 53 million and is expected to grow to 128 million by 2060.
  • Sebastian Aroca
  • 11,107 Reads 8 Shares
We asked Jason Mattes, chief development officer at Fierce Brands (franchisor of Retro Fitness and Let's Yo! Yogurt), what he looks for in a salesperson, and what the critical elements are in building a great sales and development team.
  • Kerry Pipes
  • 6,042 Reads 1 Shares
Whether it was the Gulf War, dot.com bomb, Katrina, or Great Recession, veteran brands know that change is constant, and that long-term growth is the ability to re-evaluate, adapt, and tackle economic storms.
  • Steve Olson
  • 4,521 Reads 1,021 Shares
Last issue we reviewed the first two days of the 2014 Franchise Consumer Marketing Conference, held this past June in Atlanta. This issue covers Thursday and Friday.
  • Kerry Pipes & Eddy Goldberg
  • 2,939 Reads 1,017 Shares
In this age of big data, the restaurant industry trails behind all other major industries in data collection and analysis.
  • Vikram Rao & Francesca's Restaurant Group
  • 8,176 Reads 1 Shares
Recently, I had the opportunity to attend a presentation on "Understanding Customer Loyalty and Designing Effective Reward Programs," by Clay Voorhees, assistant professor of marketing at Michigan State University.
  • Plante Moran
  • 4,524 Reads 82 Shares
Yelp, the social review platform, provides a searchable database of 57 million reviews. The Yelp Trends service allows users to track trends over time and break the results down by individual markets.
  • Daniel Lieberman
  • 3,570 Reads 36 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
  • William and Heather Edwards
  • 6,180 Reads 1 Shares
According to the National Restaurant Association: 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days; 46 percent said they would do it if the establishment offered it;
  • Tom Epstein
  • 4,441 Reads
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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On July 29, 2014, the General Counsel of the National Labor Relations Board (NLRB) announced in a very brief statement that he was authorizing the issuance of formal unfair labor practice complaints against McDonald's...
  • Marlén Cortez Morris
  • 13,086 Reads 381 Shares
Franchise development department success depends on five different pieces fitting together in an organized and precise manner: 1) the company website, 2) promotional materials, 3) the FDD, 4) franchisee validation, and 5) discovery day (the office visit).
  • Marc Kiekenapp
  • 2,470 Reads 1,014 Shares
In 1984, I met Fred DeLuca, co-founder of Subway, then a 19-year-old retail chain with approximately 300 stores. Many of us would be happy with such development success.
  • Steve Olson
  • 5,210 Reads 21 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 3,951 Reads
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • Maia McCann
  • 4,208 Reads
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • Maggie Jones
  • 4,997 Reads 1,014 Shares
Inspire, a free tool from ActionSprout, analyzes Facebook Pages to see what recent content on their walls has been most successful, and provides a "Fan Engagement Score" for any page submitted to it.
  • Daniel Lieberman
  • 3,421 Reads 1,023 Shares
Every franchisor wants to attract a "certain type" of franchisee. Lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee.
  • Molly Rowe
  • 4,055 Reads
The Affordable Care Act has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.
  • Benjamin Geyerhahn
  • 15,785 Reads 1 Shares
This is the final installment in a 6-part series about why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail.
  • Joe Mathews and Thomas Scott
  • 2,506 Reads 1,021 Shares
American Family Care
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American Family Care
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American Family Care
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Magazines, newspapers, direct mail, billboards, and other print media have been the backbone of business-to-business and consumer marketing for centuries.
  • Steve Olson
  • 8,757 Reads 3 Shares
Rich Wilson needed to earn money for his college education. The way he saw it he had two choices.
  • Kerry Pipes
  • 3,631 Reads
Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 3,125 Reads 1 Shares
Give 'em something to talk about. Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking.
  • John Tschohl
  • 2,556 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
  • Jack Mackey
  • 6,153 Reads 6 Shares
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day.
  • Daniel Lieberman
  • 3,417 Reads
Christie Finley, chief brand officer at Dickey's Barbecue Pit, brings vision, drive, and creativity to the nation's largest barbecue brand, with more than 400 locations in 42 states.
  • Kerry Pipes
  • 4,346 Reads
In one of our recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 2,725 Reads
This is part 5 of a 6-part series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began our discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 3,461 Reads
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