Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

The top 5 mistakes brands make in local marketing - and how to fix them.
  • Lori Alba
  • 4,044 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,543 Reads 1,014 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 3,035 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,988 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,855 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 5,040 Reads 1,019 Shares
Colors on Parade CEO Jeff Cox maps out some changes to his lead generation practices for 2015.
  • Kerry Pipes
  • 5,352 Reads 1 Shares
Paralyzed by perfection when it comes to making business decisions? This writer makes a good case that the "80% Rule" will almost always carry you through.
  • Mark Abbott
  • 4,113 Reads 2 Shares
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
  • Joe Mathews
  • 4,799 Reads
As a new year approaches, Steve Olson asks, "Has your concept gone a little stale – and what can you do about it?"
  • Steve Olson
  • 2,152 Reads
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,712 Reads
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • Eddy Goldberg
  • 3,191 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 3,880 Reads 1,014 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • Daniel Lieberman
  • 3,809 Reads 20 Shares
ApplePie Capital, a new source of franchise finance, looks to make funding the American Dream easier - and much quicker!
  • Eddy Goldberg
  • 8,725 Reads
Are you a leader or a manager? Find the right balance and watch your company grow!
  • John Tschohl
  • 2,412 Reads
Part 4 of this series on creating a buyer-centric franchise sales process covers the FDD review, validation, discovery day, and "decision time."
  • Joe Mathews
  • 2,156 Reads
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,587 Reads
How are you using technology to identify, reach, and track prospects?
  • Franchise Update
  • 4,980 Reads
Tariq Farid is an amazing guy. He's passionate about his employees, his community, his family, and his religion, and based on a 2.5 hour visit with him at his Wallingford, Conn., headquarters, if there were an award for the Nicest Guy in the World, he'd be on the list.
  • Eddy Goldberg
  • 6,748 Reads 1 Shares
A conversation with David Buckley, CMO at Sears Hometown and Outlet Stores, on the top three misperceptions that derail local marketing success for franchisors and franchisees.
  • Philip St. Jacques
  • 3,080 Reads
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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At The Maids, brand culture starts at the top. Learn how it permeates the rest of the franchise organization.
  • Amy Olson
  • 2,892 Reads
Tired of the same old books on business and leadership? Take a gander at these!
  • Paul Jun
  • 3,233 Reads
Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • Daniel Lieberman
  • 2,886 Reads
Taking a moment to remind yourself of these 3 basic benefits of franchising, which may seem obvious to you, can go a long way in improving your sales process (as well as the performance of existing franchisees).
  • Todd Wolfenbarger
  • 4,700 Reads 4 Shares
How to create a buyer-centric franchise sales process that works
  • Joe Mathews
  • 2,901 Reads
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnel
  • 12,502 Reads 9 Shares
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
  • Steve Olson
  • 4,433 Reads 4 Shares
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 2,860 Reads
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • Brandmuscle
  • 3,793 Reads
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