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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,756 Reads 12 Shares
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • Daniel Lieberman
  • 2,522 Reads
Is your "human-ness" getting in the way of your thinking, learning, and leadership? Part 2 of 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 3,140 Reads
AFDR report highlights: Telephone mystery shopping reveals much improvement still needed by franchise sales teams.
  • Eddy Goldberg
  • 6,946 Reads 1,023 Shares
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 5,697 Reads
What do you believe about SEO - that's not true any more? See how many of these 17 SEO myths you need to jettison in 2015.
  • Eddy Goldberg
  • 6,943 Reads 3 Shares
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
  • Jack Mackey
  • 3,836 Reads 16 Shares
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
  • Daniel Lieberman
  • 3,576 Reads 24 Shares
Is your "human-ness" getting in the way of your thinking, learning, and leadership? 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 4,051 Reads
New software solution integrates sales, operations, and marketing activities. Edible Arrangements buys eMaximation, expands offerings, and rebrands it Naranga.
  • Eddy Goldberg
  • 4,651 Reads 57 Shares
As 2015 approaches, it's time for a reality check on your vision and your team - and to look at good turnover vs. bad turnover as you work to grow your company to the next level.
  • Gino Wickman
  • 2,917 Reads 1,014 Shares
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Having trouble dealing with non-performing franchisees? Helping them off your bus gracefully, fairly, and quickly is often the best path for all.
  • Steve Olson
  • 2,337 Reads 14 Shares
The top 5 mistakes brands make in local marketing - and how to fix them.
  • Lori Alba
  • 4,018 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,503 Reads 1,014 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 3,024 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,947 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,795 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,997 Reads 1,019 Shares
Colors on Parade CEO Jeff Cox maps out some changes to his lead generation practices for 2015.
  • Kerry Pipes
  • 5,321 Reads 1 Shares
Paralyzed by perfection when it comes to making business decisions? This writer makes a good case that the "80% Rule" will almost always carry you through.
  • Mark Abbott
  • 4,099 Reads 2 Shares
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
  • Joe Mathews
  • 4,735 Reads
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As a new year approaches, Steve Olson asks, "Has your concept gone a little stale – and what can you do about it?"
  • Steve Olson
  • 2,139 Reads
Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,667 Reads
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • Eddy Goldberg
  • 3,170 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 3,837 Reads 1,014 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • Daniel Lieberman
  • 3,763 Reads 20 Shares
ApplePie Capital, a new source of franchise finance, looks to make funding the American Dream easier - and much quicker!
  • Eddy Goldberg
  • 8,659 Reads
Are you a leader or a manager? Find the right balance and watch your company grow!
  • John Tschohl
  • 2,403 Reads
Part 4 of this series on creating a buyer-centric franchise sales process covers the FDD review, validation, discovery day, and "decision time."
  • Joe Mathews
  • 2,117 Reads
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,539 Reads
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