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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

2015 AFDR highlights: Multi-unit franchisees' favorite places to find new brands.
  • Eddy Goldberg
  • 3,793 Reads 40 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 3,556 Reads
Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way.
  • Jack Mackey
  • 5,585 Reads 1 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,061 Reads 1 Shares
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
  • Gavin O'Malley
  • 3,061 Reads
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • Daniel Lieberman
  • 4,053 Reads
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 7,957 Reads
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,554 Reads 1 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 4,946 Reads 1 Shares
Building an effective multi-unit sales strategy takes commitment, time, and changes to your FDD.
  • Marc Kiekenapp
  • 7,722 Reads
Remembering Marc Alan Kiekenapp, 1952 - 2014
  • Gary Gardner & Therese Thilgen
  • 5,895 Reads 2 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,372 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 4,033 Reads
Top 10 trends in franchise lead generation, from the Franchise Performance Group, points the way to increased franchise sales in 2015.
  • Thomas Scott and Joe Mathews
  • 12,947 Reads
2015 AFDR highlights: recruitment budgets and spending (where the money goes), based on responses from 139 franchise brands.
  • Eddy Goldberg
  • 5,461 Reads
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • Bradley Wilkes
  • 4,515 Reads 1,014 Shares
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 6,146 Reads
2015 AFDR highlights: top sales producers and top Internet sales producers by category show where franchise sales came from, with data from 2010 through 2014.
  • Eddy Goldberg
  • 3,513 Reads
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,803 Reads 12 Shares
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • Daniel Lieberman
  • 2,532 Reads
Is your "human-ness" getting in the way of your thinking, learning, and leadership? Part 2 of 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 3,164 Reads
Sonny’s BBQ
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Sonny’s BBQ
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AFDR report highlights: Telephone mystery shopping reveals much improvement still needed by franchise sales teams.
  • Eddy Goldberg
  • 6,996 Reads 1,023 Shares
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 5,756 Reads
What do you believe about SEO - that's not true any more? See how many of these 17 SEO myths you need to jettison in 2015.
  • Eddy Goldberg
  • 6,962 Reads 3 Shares
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
  • Jack Mackey
  • 3,875 Reads 16 Shares
Social media marketing news you can use. This week: Snapchat 101, listening to customers, mobile-friendly websites, the history of the hashtag (and how to use it), Facebook cracks down on "overly promotional" content, and Twitter makes all tweets since 2006 searchable.
  • Daniel Lieberman
  • 3,612 Reads 24 Shares
Is your "human-ness" getting in the way of your thinking, learning, and leadership? 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 4,091 Reads
New software solution integrates sales, operations, and marketing activities. Edible Arrangements buys eMaximation, expands offerings, and rebrands it Naranga.
  • Eddy Goldberg
  • 4,689 Reads 57 Shares
As 2015 approaches, it's time for a reality check on your vision and your team - and to look at good turnover vs. bad turnover as you work to grow your company to the next level.
  • Gino Wickman
  • 2,930 Reads 1,014 Shares
Having trouble dealing with non-performing franchisees? Helping them off your bus gracefully, fairly, and quickly is often the best path for all.
  • Steve Olson
  • 2,360 Reads 14 Shares
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