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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Executive review committees typically are composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
  • Steve Olson
  • 3,983 Reads 15 Shares
In her blog on Didit.com, Margaret Murphy, social media coordinator at the digital marketing firm, takes a look at 10 social media trends she expects to continue growing this summer.
  • Margaret Murphy
  • 3,230 Reads 42 Shares
Brands have a new love affair with Millennial men. Who is the Millennial Man, you might ask? He is a hard worker who is typically happier with his current career and making more money than his female counterparts.
  • Jeff Fromm
  • 3,351 Reads 44 Shares
Writing on viralblog.com, Laurens Bianchi explains the benefits of integrating user-generated content into your marketing mix - as well as how to do it.
  • Laurens Bianchi
  • 2,303 Reads 12 Shares
The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
  • 6,708 Reads 1,023 Shares
This is Part 1 of a series on why new and emerging franchise brands fail. In the first two parts, we discuss 8 points on why they fail.
  • Joe Mathews and Thomas Scott
  • 4,233 Reads 37 Shares
Change in a franchise system is inevitable. All franchise brands across all segments -food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear...
  • Michael Abt, CEO
  • 3,236 Reads 22 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 6,004 Reads
This is the final installment in an ongoing series about making the most of your Discovery Day presentations.
  • Steve Olson
  • 2,456 Reads
From a young age, I knew that I wanted to lead an organization. This is possibly due to spending time during my childhood working alongside my father in our family businesses.
  • Franchise Update
  • 13,996 Reads 7 Shares
As CMO at Austin-based Schlotzsky's, Mark Mears oversees the direction of the brand's marketing division, including the strategic management of its marketing and creative services departments, along with directing brand promotions, advertising, creative design, menu tests, and other initiatives.
  • Kerry Pipes
  • 4,648 Reads 144 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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We asked Rob Stravitz, vice president of marketing at Valvoline Instant Oil change, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Rob Stravitz
  • 4,184 Reads 1 Shares
There's a lot of competition out there. And, as the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • William Rodriguez
  • 2,941 Reads
Google will now allow desktop and Android mobile users to filter restaurant searches by price, ratings, cuisine, and whether they're open
  • Daniel Lieberman
  • 4,104 Reads
For the third consecutive year, FPN is reviewing the previous year's sales trends in the franchise space. While not encompassing all of franchising,
  • Tom Epstein
  • 4,745 Reads
Rich Wilson needed to earn money for his college education. The way he saw it, he had two choices.
  • Kerry Pipes
  • 8,434 Reads 2 Shares
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 2,983 Reads
This is part of an ongoing series about making the most of your Discovery Day presentations.
  • Steve Olson
  • 2,852 Reads 1 Shares
We asked Van J. Ingram, Vice President for Franchise Development at Taco John's International, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 2,867 Reads
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 3,756 Reads
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 3,026 Reads
Tint World
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Tint World
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Tint World
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For franchisors that want to rapidly expand their franchise systems, the local digital marketing imperative is clear. A recent survey of 437 service industry franchisees found that 58% view online marketing as "very important" or "important" to the success of their business.
  • Gary Ritkes
  • 4,405 Reads
Looking for help retaining customers? Creating loyal customers? Who isn't? Here's a collection of 50 favorite reads on the subject from Help Scout Customer Champion Gregory Ciotti.
  • Gregory Ciotti
  • 3,773 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
  • Daniel Lieberman
  • 3,820 Reads
I think the life experiences that most shaped me as a leader were the curveballs, or when others didn't believe I could do something.
  • Franchise Update
  • 6,518 Reads
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
  • Eddy Goldberg
  • 3,385 Reads 1,021 Shares
Email is dominating business communications, and social media is replacing much of what previously was done through print advertising.
  • Cheng Cohen
  • 6,703 Reads 13 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales. Like all of our businesses, the portals have gone through a transformation and are making many positive changes so they can continue to provide us with good inquiries.
  • Marc Kiekenapp
  • 3,723 Reads
Companies schedule Discovery Days in different ways: once a month, once a week, or anytime a candidate can make it! As your system grows, you'll be forced to schedule more frequent and specific dates so you don't overtax your home office resources.
  • Steve Olson
  • 2,579 Reads
Discuss the role of diversity inside your marketing department and in your marketing strategies.
  • Franchise Update
  • 4,690 Reads 1,021 Shares
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