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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise development department success depends on five different pieces fitting together in an organized and precise manner: 1) the company website, 2) promotional materials, 3) the FDD, 4) franchisee validation, and 5) discovery day (the office visit).
  • Marc Kiekenapp
  • 2,504 Reads 1,014 Shares
In 1984, I met Fred DeLuca, co-founder of Subway, then a 19-year-old retail chain with approximately 300 stores. Many of us would be happy with such development success.
  • Steve Olson
  • 5,255 Reads 21 Shares
Consumer marketing changes constantly - no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passe and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 3,966 Reads
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries.
  • Maia McCann
  • 4,251 Reads
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • Maggie Jones
  • 5,050 Reads 1,014 Shares
Inspire, a free tool from ActionSprout, analyzes Facebook Pages to see what recent content on their walls has been most successful, and provides a "Fan Engagement Score" for any page submitted to it.
  • Daniel Lieberman
  • 3,433 Reads 1,023 Shares
Every franchisor wants to attract a "certain type" of franchisee. Lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee.
  • Molly Rowe
  • 4,079 Reads
The Affordable Care Act has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions.
  • Benjamin Geyerhahn
  • 15,849 Reads 1 Shares
This is the final installment in a 6-part series about why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail.
  • Joe Mathews and Thomas Scott
  • 2,525 Reads 1,021 Shares
Magazines, newspapers, direct mail, billboards, and other print media have been the backbone of business-to-business and consumer marketing for centuries.
  • Steve Olson
  • 8,865 Reads 3 Shares
Rich Wilson needed to earn money for his college education. The way he saw it he had two choices.
  • Kerry Pipes
  • 3,671 Reads
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Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 3,151 Reads 1 Shares
Give 'em something to talk about. Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking.
  • John Tschohl
  • 2,595 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
  • Jack Mackey
  • 6,183 Reads 6 Shares
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day.
  • Daniel Lieberman
  • 3,434 Reads
Christie Finley, chief brand officer at Dickey's Barbecue Pit, brings vision, drive, and creativity to the nation's largest barbecue brand, with more than 400 locations in 42 states.
  • Kerry Pipes
  • 4,382 Reads
In one of our recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 2,747 Reads
This is part 5 of a 6-part series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began our discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 3,477 Reads
In previous issues of this newsletter, we've covered many components and aspects of The Six Steps to Selling Success from Steve Olson's best-selling book "Grow to Greatness," a guide to building and sustaining a successful franchise brand.
  • Steve Olson
  • 6,805 Reads
The Internet portals continue to be one of the most successful inquiry generators for franchise sales.
  • Marc Kiekenapp
  • 2,880 Reads
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
  • Kerry Pipes
  • 5,346 Reads
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Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
  • Kerry Pipes
  • 4,051 Reads 1 Shares
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • Kerry Pipes
  • 4,286 Reads
We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 4,329 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
  • Eddy Goldberg
  • 2,908 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,414 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,817 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,122 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,382 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,098 Reads
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