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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How to create a buyer-centric franchise sales process that works
  • Joe Mathews
  • 2,738 Reads
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnel
  • 12,290 Reads 9 Shares
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
  • Steve Olson
  • 4,273 Reads 4 Shares
Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 2,733 Reads
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • Brandmuscle
  • 3,606 Reads
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • Ellen Gomes
  • 2,084 Reads
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • Daniel Lieberman
  • 3,278 Reads
So, do you want to live your life like a boss, calling the shots and living on top? Consider living life like a boss.
  • Jen Lawrence
  • 7,440 Reads
We asked Pete Lindsey, Vice President of Franchising at Sport Clips, what changes he's planning for the brand's lead generation practices in 2015.
  • Kerry Pipes
  • 3,686 Reads
The way candidates buy franchises has changed significantly, and a lot of franchisors have been caught off guard, exposing flaws in their recruitment processes, skills, and systems.
  • Joe Mathews
  • 2,708 Reads
Last issue we discussed the first of the three key selling skills involved in effectively selling new franchises--and how they apply in good economies and bad.
  • Steve Olson
  • 4,346 Reads 2 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • Kerry Pipes
  • 2,032 Reads
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • Jared Flamm
  • 2,068 Reads
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • Janet Muhleman
  • 16,565 Reads 3 Shares
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • Daniel Lieberman
  • 3,062 Reads
Hudl, a sports video software company based in Lincoln, Neb., has a system for feedback they refer to as #RealTalk. Playing off the slang phrase "real talk" (curt honesty), the team uses the phrase to denote when a conversation has taken a serious turn.
  • Gregory Ciotti
  • 4,096 Reads
A new set of regulatory guidelines for franchisors provides clarity on how to present franchise opportunities to prospective buyers.
  • Tom Pitegoff
  • 8,638 Reads
For more than 10 years, I had the distinct good fortune to live and work in the rural and pristine Berkshire foothills of Litchfield, Conn. "The Northwest Corner," as the locals call it, explodes into life in the spring.
  • Joe Mathews
  • 4,968 Reads
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises. Working smarter shortens the race to the finish line!
  • Steve Olson
  • 2,187 Reads 15 Shares
In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 4,622 Reads
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 8,084 Reads 1 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
  • Darrell Johnson and Eric Simon
  • 5,938 Reads 1,023 Shares
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • Tom Epstein
  • 2,260 Reads 13 Shares
SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • Eddy Goldberg
  • 2,363 Reads 25 Shares
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • Jennifer Santoro
  • 4,622 Reads 1,023 Shares
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • Daniel Lieberman
  • 2,630 Reads 6 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 5,698 Reads
Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
  • Franchise Update
  • 2,942 Reads 8 Shares
Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
  • Gregory Ciotti
  • 2,802 Reads 4 Shares
U.S. Census numbers show that Latinos are the nation's largest minority: the Hispanic American population in 2012 had reached 53 million and is expected to grow to 128 million by 2060.
  • Sebastian Aroca
  • 11,000 Reads 8 Shares
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