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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
  • Franchise Update
  • 5,400 Reads 1,021 Shares
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • Lisa Dimson
  • 5,794 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • Daniel Lieberman
  • 4,221 Reads
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, and her path to the C-suite.
  • Kerry Pipes
  • 10,107 Reads 24 Shares
2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
  • Eddy Goldberg
  • 4,581 Reads 34 Shares
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • Kerry Pipes
  • 5,921 Reads 1 Shares
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • Daniel Lieberman
  • 4,171 Reads 1,021 Shares
Having trouble hiring that "perfect" salesperson? These 7 interviewing tips will help you separate the winners from the rest of the pack.
  • Eliot Burdett
  • 6,549 Reads
2015 AFDR highlights: Responses by franchisors to qualified mystery shoppers who submitted inquiries through their websites reveal that much room for improvement remains.
  • Eddy Goldberg
  • 3,275 Reads
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • Laurel Mintz
  • 6,589 Reads 1 Shares
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • Daniel Lieberman
  • 3,760 Reads 36 Shares
Jersey Mike's Subs
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4 ways franchise brands can leverage technology to improve the effectiveness of their field support teams.
  • Chris Taylor
  • 7,490 Reads 3 Shares
2015 AFDR highlights: Brokers – who's using them, costs and commissions, and investment levels
  • Eddy Goldberg
  • 3,171 Reads
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • Matt Steinfort
  • 3,750 Reads
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • Daniel Lieberman
  • 3,311 Reads
Dzana Homan's story is one of inspiration and perseverance. She grew up in Yugoslavia where she spent a happy childhood filled with friends and surrounded by a large extended family.
  • Kerry Pipes
  • 4,681 Reads 1 Shares
Franchise development department success depends on five different pieces fitting together in an organized and precise manner...
  • Marc Kiekenapp
  • 3,018 Reads 6 Shares
ApplePie Capital, a new source of franchise finance, announces its 11th brand.
  • Eddy Goldberg
  • 5,844 Reads 61 Shares
2015 AFDR highlights: Measuring cost per lead and per sale. How well are you tracking these critical metrics?
  • Eddy Goldberg
  • 4,375 Reads 60 Shares
As president of a leading franchise technology company, I'm afforded a unique vantage point as I get to study the trends, patterns, habits, and behaviors of hundreds of franchisors.
  • Keith Gerson
  • 4,716 Reads 6 Shares
Diana Hovey says she came to know and love Corner Bakery Cafe over a cup of coffee at a unit in her neighborhood.
  • Kerry Pipes
  • 5,449 Reads 1 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.
  • Bill Edwards & Robert Shaw
  • 5,177 Reads 1,023 Shares
David Prokupek is not short on experience at the highest level. What's more, he loves a challenge. He has spent more than two decades as a CEO, investor, and board member helping build, finance, and advise high-growth businesses in the consumer, retailing, financial services, marketing services, and communications industries.
  • Kerry Pipes
  • 5,380 Reads 44 Shares
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
  • John Tschohl
  • 3,072 Reads
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
  • Daniel Lieberman
  • 4,220 Reads 58 Shares
Looking to sell franchises to the growing number of Millennials? Better tailor your opportunity to their Millennial values.
  • Dan Santy
  • 3,837 Reads 7 Shares
2015 AFDR highlights: The growth of mobile prospects has exploded. Have you adapted your recruitment website?
  • Eddy Goldberg
  • 5,166 Reads 10 Shares
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
  • Philip St. Jacques
  • 5,530 Reads 39 Shares
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • Daniel Lieberman
  • 4,501 Reads 32 Shares
5 ways to build your franchise sales team to match your stage of growth
  • Steve Olson
  • 4,191 Reads 18 Shares
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