Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Is your sales effort making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,306 Reads 22 Shares
We're going to say something here that at first blush may seem to be complete heresy to advocates of business format franchising: the process of selecting a franchise often can fail.
  • Michael H. Seid & Michael E. Sheehan
  • 3,937 Reads
Smart probing prevents delays and needless time spent working with poor prospects. However, most franchisors don't engage with their prospects to gather valuable information about their attitudes, wants, impressions, and goals.
  • Steve Olson
  • 2,776 Reads 32 Shares
The 2013 Annual Franchise Development Report (AFDR) is the comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 2,839 Reads 94 Shares
Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 3,850 Reads
When I joined Arby's as president in May 2010, I was eager to once again work with the roast-beef sandwich leader and pioneer, where I served as vice president of product marketing and strategic planning in the early 1990s.
  • Hala Moddelmog
  • 4,170 Reads
I believe marketing is the heart of every successful franchise company.
  • Megan Conway
  • 4,248 Reads 14 Shares
Janet is a savvy small-business owner. She successfully navigated her way through the recession and is enjoying steady growth.
  • Russell Trahan
  • 2,499 Reads 15 Shares
If you are tasked with building a social media dashboard to track your efforts, look no further than this post
  • Jason Miller
  • 3,169 Reads 31 Shares
A survey conducted by Ipsos Open Thinking Exchange can help guide your business in using social media.
  • Daniel Lieberman
  • 2,788 Reads 1,014 Shares
Just as history has a way of repeating itself, Ralph Askar has a way of leaving his mark on organizations. He's doing it again with Instant Imprints.
  • Kerry Pipes
  • 4,963 Reads
The Human Bean
SPONSORED CONTENT
The Human Bean
SPONSORED CONTENT
The Human Bean
SPONSORED CONTENT
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 3,083 Reads 1 Shares
This is the third part of a mini-series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,902 Reads 81 Shares
John Metz is a franchisor (Hurricane Grill & Wings), a franchisee (Denny's, Dairy Queen, assorted hotels), a landlord, and a renter/lessee--as well as having other several business interests.
  • Eddy Goldberg
  • 5,106 Reads 4 Shares
Ten years ago, if someone told you that the second biggest retail company by market capitalization (after Walmart) would actually be a virtual or a cloud company, you would have laughed.
  • Amit Pamecha
  • 3,695 Reads 48 Shares
Many organizations are made up of extraordinarily talented teams in development, operations, human resources, marketing, finance, and other functions, often with each function armed with their own goals and objectives.
  • Franchise Update
  • 2,914 Reads 212 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 5,361 Reads 1,021 Shares
There's always more hype and more promises during a presidential election season. With all the rhetoric, expectations rise.
  • Darrell Johnson
  • 2,716 Reads 1,023 Shares
Like most U.S. business sectors, the smoothie industry was hit hard during the recession.
  • Frank Easterbrook
  • 4,385 Reads 20 Shares
It's old news to all of us that franchising has evolved since 2007 with the changes in the lending environment, home equity, high unemployment rates, and lack of consumer confidence.
  • Marc Kiekenapp
  • 4,013 Reads 18 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,842 Reads
Vox-Pop-Uli
SPONSORED CONTENT
Vox-Pop-Uli
SPONSORED CONTENT
Vox-Pop-Uli
SPONSORED CONTENT
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,508 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
  • Eddy Goldberg
  • 3,709 Reads 212 Shares
Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
  • Daniel Lieberman
  • 2,292 Reads 14 Shares
When Steve Olson stepped onto the stage at the Leadership & Development Conference in Atlanta in October, he once again had the unenviable job of reporting the good, the bad, and the ugly in franchise development as seen through the lens of Franchise Update Media Group's annual Mystery Shopper survey.
  • Kerry Pipes
  • 5,231 Reads
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,757 Reads 117 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes." Carrying his logic into franchising, franchisees don't really invest in franchise opportunities; they invest in the future they are designing for themselves and their families.
  • Joe Mathews
  • 5,327 Reads 124 Shares
When franchisee prospects begin their research into franchise brands, they're often clueless about what questions to ask their franchisor, or what to ask franchisees during validation.
  • Brian Sommers
  • 2,325 Reads 86 Shares
In last month's FUSR, we began a three-part series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,900 Reads 163 Shares
Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,086 Reads 1 Shares
Share This Page

Subscribe to our Newsletters