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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Like most U.S. business sectors, the smoothie industry was hit hard during the recession.
  • Frank Easterbrook
  • 4,311 Reads 20 Shares
It's old news to all of us that franchising has evolved since 2007 with the changes in the lending environment, home equity, high unemployment rates, and lack of consumer confidence.
  • Marc Kiekenapp
  • 3,975 Reads 18 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,820 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,462 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
  • Eddy Goldberg
  • 3,678 Reads 212 Shares
Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
  • Daniel Lieberman
  • 2,271 Reads 14 Shares
When Steve Olson stepped onto the stage at the Leadership & Development Conference in Atlanta in October, he once again had the unenviable job of reporting the good, the bad, and the ugly in franchise development as seen through the lens of Franchise Update Media Group's annual Mystery Shopper survey.
  • Kerry Pipes
  • 5,194 Reads
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,713 Reads 117 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes." Carrying his logic into franchising, franchisees don't really invest in franchise opportunities; they invest in the future they are designing for themselves and their families.
  • Joe Mathews
  • 5,282 Reads 124 Shares
When franchisee prospects begin their research into franchise brands, they're often clueless about what questions to ask their franchisor, or what to ask franchisees during validation.
  • Brian Sommers
  • 2,310 Reads 86 Shares
In last month's FUSR, we began a three-part series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,874 Reads 163 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,064 Reads 1 Shares
This past August marked a milestone for Randy Shacka and for Two Men and a Truck: Shacka not only became the first non-family president of the Michigan-based franchisor, he also did it at the only company he's ever worked for--and at just 33.
  • Kerry Pipes
  • 5,438 Reads 351 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 6,094 Reads
Knocking down the silos, integrating marketing and sales to align their efforts to boost both consumer and franchise marketing results, is a hot topic these days.
  • Eddy Goldberg
  • 3,615 Reads 609 Shares
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
  • Franchise Update
  • 3,190 Reads 52 Shares
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 3,006 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,415 Reads 12 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 7,000 Reads 2 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
  • Franchise Update
  • 4,960 Reads 124 Shares
You'll increase your closings by 30 percent or more if you understand why and how buyers buy.
  • Steve Olson
  • 5,096 Reads
GoTo Foods
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GoTo Foods
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GoTo Foods
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Mobile commerce is catching on, even in the high-end market of buying a business.
  • Franchise Update
  • 5,595 Reads 3 Shares
I would like to introduce you to "Norm," and how we might consider working with him.
  • Marc Kiekenapp
  • 2,776 Reads 30 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,242 Reads 61 Shares
Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
  • Kerry Pipes
  • 6,645 Reads 2 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
  • PRESS RELEASE
  • 2,343 Reads 1,021 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
  • Jack Mackey
  • 12,420 Reads 1 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
  • Franchise Update
  • 3,940 Reads 40 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
  • Eddy Goldberg
  • 3,076 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 7,726 Reads
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