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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,576 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,576 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,979 Reads
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
  • Franchise Update
  • 4,803 Reads 1,021 Shares
As franchisors, it's your primary responsibility to make operational decisions based on the franchise system as a whole.
  • Bill Wagner
  • 4,824 Reads 10 Shares
"Dreamers" love the idea of owning their own business. They envision themselves as happy proprietors of a fun ice cream store, socializing with smiling families raving about their scrumptious hot fudge sundaes in their Ben & Jerry's franchise.
  • Steve Olson
  • 2,067 Reads 1,021 Shares
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,588 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,867 Reads 316 Shares
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 2,241 Reads
A strong leader needs to define their vision for success, effectively document it, and communicate it over and over again.
  • Bill Swanson
  • 7,557 Reads 5 Shares
  • Jennifer Kushell
  • 3,671 Reads 60 Shares
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Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event.
  • Franchise Update
  • 3,779 Reads 142 Shares
In a digital world, it's no longer possible to have a gap between what you say and do.
  • Jonathan Becher
  • 4,979 Reads
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,923 Reads 272 Shares
Instagram, Snapchat, and Tumblr are all experiencing a lot of success with the teen demographic, which often serves as a sensitive barometer of trends.
  • Daniel Lieberman
  • 3,831 Reads 1 Shares
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
  • Kerry Pipes
  • 4,813 Reads 9 Shares
Are you making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 3,052 Reads 29 Shares
Is your sales effort making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,321 Reads 22 Shares
We're going to say something here that at first blush may seem to be complete heresy to advocates of business format franchising: the process of selecting a franchise often can fail.
  • Michael H. Seid & Michael E. Sheehan
  • 3,963 Reads
Smart probing prevents delays and needless time spent working with poor prospects. However, most franchisors don't engage with their prospects to gather valuable information about their attitudes, wants, impressions, and goals.
  • Steve Olson
  • 2,787 Reads 32 Shares
The 2013 Annual Franchise Development Report (AFDR) is the comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 2,847 Reads 94 Shares
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Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 3,895 Reads
When I joined Arby's as president in May 2010, I was eager to once again work with the roast-beef sandwich leader and pioneer, where I served as vice president of product marketing and strategic planning in the early 1990s.
  • Hala Moddelmog
  • 4,212 Reads
I believe marketing is the heart of every successful franchise company.
  • Megan Conway
  • 4,273 Reads 14 Shares
Janet is a savvy small-business owner. She successfully navigated her way through the recession and is enjoying steady growth.
  • Russell Trahan
  • 2,511 Reads 15 Shares
If you are tasked with building a social media dashboard to track your efforts, look no further than this post
  • Jason Miller
  • 3,182 Reads 31 Shares
A survey conducted by Ipsos Open Thinking Exchange can help guide your business in using social media.
  • Daniel Lieberman
  • 2,799 Reads 1,014 Shares
Just as history has a way of repeating itself, Ralph Askar has a way of leaving his mark on organizations. He's doing it again with Instant Imprints.
  • Kerry Pipes
  • 5,018 Reads
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 3,120 Reads 1 Shares
This is the third part of a mini-series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,932 Reads 81 Shares
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