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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
  • Melinda Caughill
  • 5,859 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
  • Daniel Lieberman
  • 2,472 Reads 15 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 3,768 Reads 198 Shares
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
  • Debbie Selinsky
  • 5,971 Reads 4 Shares
In part three, we look at strategies you can employ to take the momentum and ideas gathered at your convention into your franchise operations and as a recruiting tool for the next conference.
  • Evan Hackel
  • 3,383 Reads 42 Shares
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises.
  • Steve Olson
  • 2,305 Reads 56 Shares
In the ever-changing world of social media, much has changed in how franchisors are using these emerging platforms to reach customers.
  • Eddy Goldberg
  • 6,963 Reads 2 Shares
FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 4,355 Reads 1,014 Shares
Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
  • Marc Kiekenapp
  • 5,557 Reads
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,424 Reads 1 Shares
As president and chief executive of Bennigan's Franchising Company, I have the honor of being at the helm of a renaissance.
  • Paul Mangiamele
  • 3,955 Reads 1 Shares
The Human Bean
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The Human Bean
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The Human Bean
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As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
  • Jeremy LaDuque
  • 8,409 Reads 1,014 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 4,311 Reads 328 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
  • Anne Gillaspie
  • 3,421 Reads 200 Shares
Too often businesses getting started with social media overlook the need for a plan.
  • Daniel Lieberman
  • 2,863 Reads 44 Shares
We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
  • Marc Kiekenapp
  • 3,255 Reads 1 Shares
Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
  • 3,414 Reads 19 Shares
Part 1 of this three-part series addressed how to improve attendance at your franchisee convention.
  • Evan Hackel
  • 11,569 Reads 2 Shares
Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • Steve Olson
  • 4,662 Reads 262 Shares
At last fall's Franchise Leadership & Development Conference in Atlanta, nearly 150 franchisees responded to a survey conducted by MulcahyLLP about their interface with outside counsel and legal issues.
  • Jim Mulcahy
  • 4,848 Reads 30 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 3,227 Reads 69 Shares
Indevia Accounting
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As a hospital administrator, Allen Hager had personally seen the anguish that families faced when searching for safe, appropriate, quality home care services for their family members returning home.
  • Kerry Pipes
  • 3,855 Reads 117 Shares
The 2008 financial meltdown has had a lot of bad implications for franchising, mostly by making access to capital much harder.
  • Darrell Johnson
  • 3,258 Reads 78 Shares
Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
  • Jeremy LaDuque
  • 4,843 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
  • Jack Mackey
  • 5,260 Reads 1,088 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
  • Franchise Update
  • 3,156 Reads 109 Shares
A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
  • Daniel Lieberman
  • 2,977 Reads 16 Shares
At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
  • Franchise Update
  • 3,476 Reads 28 Shares
I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
  • Melinda Caughill
  • 2,872 Reads
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 8,253 Reads 1 Shares
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