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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Nothing is more critical to the success or decline of a franchise brand than what customers think or say about its products or services.
  • Steve Baxter
  • 5,734 Reads 1 Shares
At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
  • Rich Hope
  • 4,498 Reads 318 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month
  • Eddy Goldberg
  • 5,810 Reads 172 Shares
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
  • Kerry Pipes
  • 5,626 Reads 1,022 Shares
There's a game changer coming to franchising, and the lending community is to thank for it.
  • Darrell Johnson
  • 3,324 Reads 40 Shares
If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
  • Bill Lee
  • 3,924 Reads 68 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
  • Kerry Pipes and Eddy Goldberg
  • 2,668 Reads 87 Shares
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
  • Melinda Caughill
  • 5,922 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
  • Daniel Lieberman
  • 2,508 Reads 15 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 3,827 Reads 198 Shares
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
  • Debbie Selinsky
  • 6,082 Reads 4 Shares
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In part three, we look at strategies you can employ to take the momentum and ideas gathered at your convention into your franchise operations and as a recruiting tool for the next conference.
  • Evan Hackel
  • 3,419 Reads 42 Shares
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises.
  • Steve Olson
  • 2,353 Reads 56 Shares
In the ever-changing world of social media, much has changed in how franchisors are using these emerging platforms to reach customers.
  • Eddy Goldberg
  • 6,986 Reads 2 Shares
FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 4,445 Reads 1,014 Shares
Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
  • Marc Kiekenapp
  • 5,651 Reads
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,473 Reads 1 Shares
As president and chief executive of Bennigan's Franchising Company, I have the honor of being at the helm of a renaissance.
  • Paul Mangiamele
  • 4,033 Reads 1 Shares
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
  • Jeremy LaDuque
  • 8,438 Reads 1,014 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 4,394 Reads 328 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
  • Anne Gillaspie
  • 3,481 Reads 200 Shares
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Too often businesses getting started with social media overlook the need for a plan.
  • Daniel Lieberman
  • 2,902 Reads 44 Shares
We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
  • Marc Kiekenapp
  • 3,320 Reads 1 Shares
Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
  • 3,495 Reads 19 Shares
Part 1 of this three-part series addressed how to improve attendance at your franchisee convention.
  • Evan Hackel
  • 11,666 Reads 2 Shares
Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • Steve Olson
  • 4,735 Reads 262 Shares
At last fall's Franchise Leadership & Development Conference in Atlanta, nearly 150 franchisees responded to a survey conducted by MulcahyLLP about their interface with outside counsel and legal issues.
  • Jim Mulcahy
  • 4,887 Reads 30 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 3,298 Reads 69 Shares
As a hospital administrator, Allen Hager had personally seen the anguish that families faced when searching for safe, appropriate, quality home care services for their family members returning home.
  • Kerry Pipes
  • 3,933 Reads 117 Shares
The 2008 financial meltdown has had a lot of bad implications for franchising, mostly by making access to capital much harder.
  • Darrell Johnson
  • 3,338 Reads 78 Shares
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