Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

John Metz is a franchisor (Hurricane Grill & Wings), a franchisee (Denny's, Dairy Queen, assorted hotels), a landlord, and a renter/lessee--as well as having other several business interests.
  • Eddy Goldberg
  • 5,124 Reads 4 Shares
Ten years ago, if someone told you that the second biggest retail company by market capitalization (after Walmart) would actually be a virtual or a cloud company, you would have laughed.
  • Amit Pamecha
  • 3,718 Reads 48 Shares
Many organizations are made up of extraordinarily talented teams in development, operations, human resources, marketing, finance, and other functions, often with each function armed with their own goals and objectives.
  • Franchise Update
  • 2,941 Reads 212 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 5,408 Reads 1,021 Shares
There's always more hype and more promises during a presidential election season. With all the rhetoric, expectations rise.
  • Darrell Johnson
  • 2,755 Reads 1,023 Shares
Like most U.S. business sectors, the smoothie industry was hit hard during the recession.
  • Frank Easterbrook
  • 4,431 Reads 20 Shares
It's old news to all of us that franchising has evolved since 2007 with the changes in the lending environment, home equity, high unemployment rates, and lack of consumer confidence.
  • Marc Kiekenapp
  • 4,029 Reads 18 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,851 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,559 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
  • Eddy Goldberg
  • 3,727 Reads 212 Shares
Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
  • Daniel Lieberman
  • 2,302 Reads 14 Shares
Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
SPONSORED CONTENT
When Steve Olson stepped onto the stage at the Leadership & Development Conference in Atlanta in October, he once again had the unenviable job of reporting the good, the bad, and the ugly in franchise development as seen through the lens of Franchise Update Media Group's annual Mystery Shopper survey.
  • Kerry Pipes
  • 5,258 Reads
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,798 Reads 117 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes." Carrying his logic into franchising, franchisees don't really invest in franchise opportunities; they invest in the future they are designing for themselves and their families.
  • Joe Mathews
  • 5,375 Reads 124 Shares
When franchisee prospects begin their research into franchise brands, they're often clueless about what questions to ask their franchisor, or what to ask franchisees during validation.
  • Brian Sommers
  • 2,333 Reads 86 Shares
In last month's FUSR, we began a three-part series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,932 Reads 163 Shares
Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,098 Reads 1 Shares
This past August marked a milestone for Randy Shacka and for Two Men and a Truck: Shacka not only became the first non-family president of the Michigan-based franchisor, he also did it at the only company he's ever worked for--and at just 33.
  • Kerry Pipes
  • 5,536 Reads 351 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 6,244 Reads
Knocking down the silos, integrating marketing and sales to align their efforts to boost both consumer and franchise marketing results, is a hot topic these days.
  • Eddy Goldberg
  • 3,659 Reads 609 Shares
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
  • Franchise Update
  • 3,303 Reads 52 Shares
The Human Bean
SPONSORED CONTENT
The Human Bean
SPONSORED CONTENT
The Human Bean
SPONSORED CONTENT
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 3,039 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,489 Reads 12 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 7,157 Reads 2 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
  • Franchise Update
  • 5,036 Reads 124 Shares
You'll increase your closings by 30 percent or more if you understand why and how buyers buy.
  • Steve Olson
  • 5,194 Reads
Mobile commerce is catching on, even in the high-end market of buying a business.
  • Franchise Update
  • 5,646 Reads 3 Shares
I would like to introduce you to "Norm," and how we might consider working with him.
  • Marc Kiekenapp
  • 2,867 Reads 30 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,322 Reads 61 Shares
Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
  • Kerry Pipes
  • 6,776 Reads 2 Shares
Share This Page

Subscribe to our Newsletters