Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
  • Hubspot
  • 3,903 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
  • Daniel Lieberman
  • 2,298 Reads 16 Shares
After 30 years in franchising, there is one lesson that I've learned personally and shared professionally. It goes like this: It's one thing to know your business.
  • Dina Dwyer-Owens
  • 6,255 Reads
Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
  • Franchise Update
  • 4,325 Reads 95 Shares
Build franchisee satisfaction and you'll build faster system growth at reduced costs, attracting more quality buyers through franchise owner and customer referrals.
  • Steve Olson
  • 2,417 Reads 36 Shares
Nothing is more critical to the success or decline of a franchise brand than what customers think or say about its products or services.
  • Steve Baxter
  • 5,783 Reads 1 Shares
At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
  • Rich Hope
  • 4,574 Reads 318 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month
  • Eddy Goldberg
  • 5,926 Reads 172 Shares
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
  • Kerry Pipes
  • 5,730 Reads 1,022 Shares
There's a game changer coming to franchising, and the lending community is to thank for it.
  • Darrell Johnson
  • 3,405 Reads 40 Shares
If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
  • Bill Lee
  • 4,035 Reads 68 Shares
Bosch Auto Service
SPONSORED CONTENT
Bosch Auto Service
SPONSORED CONTENT
Bosch Auto Service
SPONSORED CONTENT
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
  • Kerry Pipes and Eddy Goldberg
  • 2,748 Reads 87 Shares
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
  • Melinda Caughill
  • 6,031 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
  • Daniel Lieberman
  • 2,540 Reads 15 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 3,913 Reads 198 Shares
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
  • Debbie Selinsky
  • 6,251 Reads 4 Shares
In part three, we look at strategies you can employ to take the momentum and ideas gathered at your convention into your franchise operations and as a recruiting tool for the next conference.
  • Evan Hackel
  • 3,486 Reads 42 Shares
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises.
  • Steve Olson
  • 2,403 Reads 56 Shares
In the ever-changing world of social media, much has changed in how franchisors are using these emerging platforms to reach customers.
  • Eddy Goldberg
  • 7,010 Reads 2 Shares
FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 4,561 Reads 1,014 Shares
Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
  • Marc Kiekenapp
  • 5,758 Reads
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,544 Reads 1 Shares
As president and chief executive of Bennigan's Franchising Company, I have the honor of being at the helm of a renaissance.
  • Paul Mangiamele
  • 4,127 Reads 1 Shares
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
  • Jeremy LaDuque
  • 8,479 Reads 1,014 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 4,508 Reads 328 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
  • Anne Gillaspie
  • 3,573 Reads 200 Shares
Too often businesses getting started with social media overlook the need for a plan.
  • Daniel Lieberman
  • 2,993 Reads 44 Shares
We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
  • Marc Kiekenapp
  • 3,412 Reads 1 Shares
Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
  • 3,634 Reads 19 Shares
Part 1 of this three-part series addressed how to improve attendance at your franchisee convention.
  • Evan Hackel
  • 11,780 Reads 2 Shares
Share This Page

Subscribe to our Newsletters