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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

In the ever-changing world of social media, much has changed in how franchisors are using these emerging platforms to reach customers.
  • Eddy Goldberg
  • 6,997 Reads 2 Shares
FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 4,493 Reads 1,014 Shares
Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
  • Marc Kiekenapp
  • 5,700 Reads
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,514 Reads 1 Shares
As president and chief executive of Bennigan's Franchising Company, I have the honor of being at the helm of a renaissance.
  • Paul Mangiamele
  • 4,075 Reads 1 Shares
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
  • Jeremy LaDuque
  • 8,455 Reads 1,014 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 4,455 Reads 328 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
  • Anne Gillaspie
  • 3,520 Reads 200 Shares
Too often businesses getting started with social media overlook the need for a plan.
  • Daniel Lieberman
  • 2,940 Reads 44 Shares
We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
  • Marc Kiekenapp
  • 3,363 Reads 1 Shares
Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
  • 3,561 Reads 19 Shares
MSA Worldwide
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Part 1 of this three-part series addressed how to improve attendance at your franchisee convention.
  • Evan Hackel
  • 11,722 Reads 2 Shares
Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • Steve Olson
  • 4,783 Reads 262 Shares
At last fall's Franchise Leadership & Development Conference in Atlanta, nearly 150 franchisees responded to a survey conducted by MulcahyLLP about their interface with outside counsel and legal issues.
  • Jim Mulcahy
  • 4,920 Reads 30 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 3,330 Reads 69 Shares
As a hospital administrator, Allen Hager had personally seen the anguish that families faced when searching for safe, appropriate, quality home care services for their family members returning home.
  • Kerry Pipes
  • 4,005 Reads 117 Shares
The 2008 financial meltdown has had a lot of bad implications for franchising, mostly by making access to capital much harder.
  • Darrell Johnson
  • 3,371 Reads 78 Shares
Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
  • Jeremy LaDuque
  • 4,885 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
  • Jack Mackey
  • 5,348 Reads 1,088 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
  • Franchise Update
  • 3,216 Reads 109 Shares
A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
  • Daniel Lieberman
  • 3,010 Reads 16 Shares
Broken Yolk
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At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
  • Franchise Update
  • 3,623 Reads 28 Shares
I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
  • Melinda Caughill
  • 2,986 Reads
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 8,399 Reads 1 Shares
During the 1970s, I was a part-time press aide for Joe Garrubo. The New Jersey Assemblyman paid a former Associated Press reporter, who was a master of news coverage, to train me.
  • Steve Olson
  • 2,463 Reads 11 Shares
Franchise finance is bursting -- not busting -- out all over, with a flurry of activity in financing, M&A activity, and IPOs.
  • Eddy Goldberg
  • 8,381 Reads 81 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR brings you positive news each month
  • Eddy Goldberg
  • 4,660 Reads 1 Shares
Good or bad, customer feedback is a gift. So much so that almost every franchise system asks customers to comment on their experiences, and even to rate them.
  • Jack Mackey
  • 3,793 Reads 1,014 Shares
Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.
  • Kerry Pipes
  • 5,908 Reads 824 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
  • Eddy Goldberg
  • 3,203 Reads 54 Shares
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