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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
  • Jeremy LaDuque
  • 4,876 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
  • Jack Mackey
  • 5,314 Reads 1,088 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
  • Franchise Update
  • 3,199 Reads 109 Shares
A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
  • Daniel Lieberman
  • 2,999 Reads 16 Shares
At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
  • Franchise Update
  • 3,558 Reads 28 Shares
I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
  • Melinda Caughill
  • 2,943 Reads
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 8,341 Reads 1 Shares
During the 1970s, I was a part-time press aide for Joe Garrubo. The New Jersey Assemblyman paid a former Associated Press reporter, who was a master of news coverage, to train me.
  • Steve Olson
  • 2,449 Reads 11 Shares
Franchise finance is bursting -- not busting -- out all over, with a flurry of activity in financing, M&A activity, and IPOs.
  • Eddy Goldberg
  • 8,339 Reads 81 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR brings you positive news each month
  • Eddy Goldberg
  • 4,595 Reads 1 Shares
Good or bad, customer feedback is a gift. So much so that almost every franchise system asks customers to comment on their experiences, and even to rate them.
  • Jack Mackey
  • 3,754 Reads 1,014 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.
  • Kerry Pipes
  • 5,863 Reads 824 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
  • Eddy Goldberg
  • 3,176 Reads 54 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
  • Franchise Update
  • 14,599 Reads 2,997 Shares
There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott.
  • Eddy Goldberg
  • 3,231 Reads 94 Shares
Here's a rundown of some social media pitfalls and gotchas that keep managers awake at night.
  • Daniel Lieberman
  • 2,200 Reads 3 Shares
Whether you have one franchise or a thousand, Discovery Day catapults your recruiting process to its crescendo.
  • Steve Olson
  • 3,214 Reads 135 Shares
What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.
  • Eddy Goldberg
  • 26,419 Reads 23 Shares
As a bootstrap franchisor, there certainly are ways you can gain public attention through your own personal efforts.
  • Steve Olson
  • 5,743 Reads 31 Shares
Jersey Mike's has developed a recruitment system that's strong on speed, efficiency, and good communication, says Brian Sommers, vice president of franchise development for the Manasquan, N.J.-based franchisor.
  • Debbie Selinsky
  • 5,969 Reads 708 Shares
Franchising is bursting--not busting--out all over, with a flurry of financing, M&A, and IPO activity.
  • Eddy Goldberg
  • 5,306 Reads 419 Shares
American Family Care
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American Family Care
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American Family Care
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As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you positive news each month
  • Eddy Goldberg
  • 5,735 Reads 1 Shares
It's a familiar scenario: a successful concept is born from a family-owned restaurant where everybody knows your name and embodies a particular culture.
  • John Longstreet
  • 3,245 Reads 40 Shares
In this tech-obsessed world, franchisors seeking to recruit the next generation of top-tier franchisees are engaging prospects through a constant flow of communication.
  • Debbie Selinsky
  • 3,753 Reads 2 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
  • Franchise Update
  • 3,386 Reads 12 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,234 Reads 27 Shares
Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.
  • Paul Mangiamele
  • 4,635 Reads 1 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
  • Jeremy LaDuque
  • 9,946 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,189 Reads 1,023 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,570 Reads 153 Shares
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