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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchisee validation is driven by three factors. The first is unit-level economics. Are franchisees' financial returns meeting their expectations?
  • Joe Mathews
  • 5,067 Reads
How would you grade your sales effort? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,605 Reads 16 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 2,738 Reads 32 Shares
To stand out among the more than 3,000 active franchise opportunities in today's market, you must seize your buyers' attention with benefit-driven programs and systems.
  • Steve Olson
  • 3,452 Reads 49 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
  • Franchise Update
  • 5,595 Reads 1 Shares
Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 6,996 Reads 2 Shares
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
  • Gideon Rubin
  • 10,144 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
  • Eddy Goldberg
  • 2,462 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
  • Jon Miller
  • 2,596 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
  • Daniel Lieberman
  • 2,116 Reads 10 Shares
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.
  • Darrell Johnson
  • 5,284 Reads 126 Shares
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Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
  • Marc Kiekenapp
  • 2,595 Reads 27 Shares
Tom Wood, President and CEO of Floor Coverings International, has been named the first-ever Chairman of the Franchise Leadership & Development Conference.
  • Franchise Update
  • 4,587 Reads 1 Shares
On July 10, 2013, Sean Falk, Owner of WolFTeaM, LLC and President of Nachogang, LLC, testified before the U.S. House of Representatives Committee on Ways & Means Subcommittee on Health.
  • Sean Falk
  • 4,217 Reads
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,439 Reads 43 Shares
Carefully designed probes presented throughout your sales process will bring a franchise prospect closer to you, and help you gain invaluable insights into their character, interests, and buying motivations.
  • Steve Olson
  • 2,010 Reads
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 5,658 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 4,068 Reads 75 Shares
Behavioral metrics is just a fancy way to say, "Measuring the people side of business."
  • Bill Wagner
  • 14,463 Reads 1 Shares
You've heard the buzz. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 6,303 Reads
You're likely to find this blog post bleeping ironic. I'll tell you why and perhaps even shoo you away.
  • Barry Feldman
  • 2,828 Reads 13 Shares
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Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 3,549 Reads 45 Shares
Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?
  • Jeff Ogden
  • 2,154 Reads 15 Shares
It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.
  • Daniel Lieberman
  • 2,220 Reads 9 Shares
How can marketing help increase the brand's speed of communication, response, and growth?
  • Franchise Update
  • 4,609 Reads 1,021 Shares
Throughout my 14 years with East Coast Wings & Grill, we have constantly strived to develop a laser-like-focus on our unit economics.
  • Sam G. Ballas
  • 3,804 Reads 56 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,771 Reads 65 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,784 Reads 94 Shares
Franchise Performance Group has been studying and creating franchise sales "tipping points" since 2002. In this e-book we identify and explain the 10 Keys to Creating a Tipping Point.
  • Joe Mathews
  • 3,863 Reads 100 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,505 Reads 1,021 Shares
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