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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

This is the third part of a mini-series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,793 Reads 81 Shares
John Metz is a franchisor (Hurricane Grill & Wings), a franchisee (Denny's, Dairy Queen, assorted hotels), a landlord, and a renter/lessee--as well as having other several business interests.
  • Eddy Goldberg
  • 5,045 Reads 4 Shares
Ten years ago, if someone told you that the second biggest retail company by market capitalization (after Walmart) would actually be a virtual or a cloud company, you would have laughed.
  • Amit Pamecha
  • 3,588 Reads 48 Shares
Many organizations are made up of extraordinarily talented teams in development, operations, human resources, marketing, finance, and other functions, often with each function armed with their own goals and objectives.
  • Franchise Update
  • 2,792 Reads 212 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 5,141 Reads 1,021 Shares
There's always more hype and more promises during a presidential election season. With all the rhetoric, expectations rise.
  • Darrell Johnson
  • 2,588 Reads 1,023 Shares
Like most U.S. business sectors, the smoothie industry was hit hard during the recession.
  • Frank Easterbrook
  • 4,152 Reads 20 Shares
It's old news to all of us that franchising has evolved since 2007 with the changes in the lending environment, home equity, high unemployment rates, and lack of consumer confidence.
  • Marc Kiekenapp
  • 3,876 Reads 18 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,764 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,331 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
  • Eddy Goldberg
  • 3,608 Reads 212 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
  • Daniel Lieberman
  • 2,222 Reads 14 Shares
When Steve Olson stepped onto the stage at the Leadership & Development Conference in Atlanta in October, he once again had the unenviable job of reporting the good, the bad, and the ugly in franchise development as seen through the lens of Franchise Update Media Group's annual Mystery Shopper survey.
  • Kerry Pipes
  • 5,064 Reads
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,610 Reads 117 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes." Carrying his logic into franchising, franchisees don't really invest in franchise opportunities; they invest in the future they are designing for themselves and their families.
  • Joe Mathews
  • 5,155 Reads 124 Shares
When franchisee prospects begin their research into franchise brands, they're often clueless about what questions to ask their franchisor, or what to ask franchisees during validation.
  • Brian Sommers
  • 2,256 Reads 86 Shares
In last month's FUSR, we began a three-part series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,809 Reads 163 Shares
Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,014 Reads 1 Shares
This past August marked a milestone for Randy Shacka and for Two Men and a Truck: Shacka not only became the first non-family president of the Michigan-based franchisor, he also did it at the only company he's ever worked for--and at just 33.
  • Kerry Pipes
  • 5,332 Reads 351 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 5,838 Reads
Knocking down the silos, integrating marketing and sales to align their efforts to boost both consumer and franchise marketing results, is a hot topic these days.
  • Eddy Goldberg
  • 3,556 Reads 609 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
  • Franchise Update
  • 3,089 Reads 52 Shares
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 2,937 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,328 Reads 12 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 6,809 Reads 2 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
  • Franchise Update
  • 4,826 Reads 124 Shares
You'll increase your closings by 30 percent or more if you understand why and how buyers buy.
  • Steve Olson
  • 5,015 Reads
Mobile commerce is catching on, even in the high-end market of buying a business.
  • Franchise Update
  • 5,536 Reads 3 Shares
I would like to introduce you to "Norm," and how we might consider working with him.
  • Marc Kiekenapp
  • 2,689 Reads 30 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,162 Reads 61 Shares
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