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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 5,215 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,661 Reads 53 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,718 Reads 108 Shares
"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
  • Eddy Goldberg
  • 2,184 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
  • Joe Schumacker
  • 7,486 Reads 1 Shares
These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.
  • Daniel Lieberman
  • 1,749 Reads 15 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,637 Reads
If you follow the news, you've no doubt heard a lot about the impending rules of the Affordable Care Act (ACA), which became law on March 23, 2010.
  • Jeff Bevis
  • 3,626 Reads 44 Shares
Many franchise leaders are slow to embrace the idea that the best time to grow is in uncertain times.
  • Richard S. Weissman
  • 6,163 Reads 307 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 9,906 Reads 3 Shares
Franchisors who have achieved a certain level of success naturally begin to think about the next phase of their company's growth and development.
  • Lynette McKee
  • 5,601 Reads 63 Shares
Dogtopia
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The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,960 Reads 558 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 5,229 Reads 1,014 Shares
Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
  • Kerry Pipes
  • 3,924 Reads 34 Shares
Papa Murphy's Take 'N' Bake Pizza must be doing something right. In fact, the country's fifth-largest pizza chain is doing a lot of things right.
  • Eddy Goldberg
  • 3,649 Reads 1 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,448 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,809 Reads 42 Shares
We all know that social media links influence our rankings in search engines.
  • Jeremy LaDuque
  • 2,382 Reads 51 Shares
A survey of 437 service industry franchisees conducted by Yodle in December 2012 revealed that 9 out of 10 respondents said online marketing support was a key factor in choosing a franchise brand.
  • Franchise Update
  • 5,529 Reads 177 Shares
Research by email marketing giant Constant Contact reveals that 60% of small businesses need help with social media marketing.
  • Daniel Lieberman
  • 2,119 Reads 7 Shares
Silos are good for one thing, and one thing only: holding stuff back.
  • Franchise Update
  • 4,663 Reads 4 Shares
Sonny’s BBQ
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Part 1 of this series addressed how to improve attendance at franchisee conventions. Part 2 discussed how to maximize the benefits to your franchisees.
  • Evan Hackel
  • 3,285 Reads 1 Shares
Moving your franchise business phone system to the cloud can increase employee productivity, improve customer service, and lower IT costs.
  • Bonnie Lam
  • 11,635 Reads 2 Shares
Executive review committees are typically composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
  • Steve Olson
  • 2,892 Reads 76 Shares
Generation Y. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 2,518 Reads 4 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,355 Reads 227 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,785 Reads 1,014 Shares
Does recent history give us a good basis for what to expect for franchise development in 2013? Certainly there is some guidance that can be taken from the past few years.
  • Darrell Johnson
  • 6,164 Reads 297 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,320 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,619 Reads
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