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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
  • Kerry Pipes
  • 6,480 Reads 2 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
  • PRESS RELEASE
  • 2,300 Reads 1,021 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
  • Jack Mackey
  • 12,143 Reads 1 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
  • Franchise Update
  • 3,829 Reads 40 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
  • Eddy Goldberg
  • 2,968 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 7,621 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
  • Daniel Lieberman
  • 2,508 Reads 40 Shares
In July 2011, Atlanta-based private equity firm, Roark Capital Group, purchased Arby's Restaurant Group, Inc.
  • Hala Moddelmog
  • 3,707 Reads 1 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 3,423 Reads 2 Shares
After 30 years in franchising, there is one lesson that I've learned personally and shared professionally.
  • Dina Dwyer-Owens
  • 2,208 Reads 25 Shares
In this era of tight and uncertain franchisee financing, savvy franchisors are working hard to provide more options for finding startup capital for new franchisees and growth capital for existing franchisees.
  • Eddy Goldberg
  • 4,881 Reads 73 Shares
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
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Sonny’s BBQ
SPONSORED CONTENT
Successful franchise recruitment requires building a marketing plan that produces qualified prospective buyers at acceptable costs.
  • Steve Olson
  • 2,556 Reads 66 Shares
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
  • Jack Mackey
  • 3,515 Reads 31 Shares
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 2,709 Reads 31 Shares
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
  • Debbie Selinsky
  • 3,228 Reads 31 Shares
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
  • Franchise Update
  • 6,013 Reads 1,023 Shares
Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.
  • John Tschohl
  • 4,217 Reads 156 Shares
Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 4,057 Reads 2 Shares
Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
  • Hubspot
  • 3,848 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
  • Daniel Lieberman
  • 2,246 Reads 16 Shares
After 30 years in franchising, there is one lesson that I've learned personally and shared professionally. It goes like this: It's one thing to know your business.
  • Dina Dwyer-Owens
  • 6,080 Reads
American Family Care
SPONSORED CONTENT
American Family Care
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American Family Care
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Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
  • Franchise Update
  • 4,120 Reads 95 Shares
Build franchisee satisfaction and you'll build faster system growth at reduced costs, attracting more quality buyers through franchise owner and customer referrals.
  • Steve Olson
  • 2,318 Reads 36 Shares
Nothing is more critical to the success or decline of a franchise brand than what customers think or say about its products or services.
  • Steve Baxter
  • 5,672 Reads 1 Shares
At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
  • Rich Hope
  • 4,440 Reads 318 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month
  • Eddy Goldberg
  • 5,676 Reads 172 Shares
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
  • Kerry Pipes
  • 5,546 Reads 1,022 Shares
There's a game changer coming to franchising, and the lending community is to thank for it.
  • Darrell Johnson
  • 3,272 Reads 40 Shares
If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
  • Bill Lee
  • 3,858 Reads 68 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
  • Kerry Pipes and Eddy Goldberg
  • 2,615 Reads 87 Shares
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