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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

When I joined Arby's as president in May 2010, I was eager to once again work with the roast-beef sandwich leader and pioneer, where I served as vice president of product marketing and strategic planning in the early 1990s.
  • Hala Moddelmog
  • 4,054 Reads
I believe marketing is the heart of every successful franchise company.
  • Megan Conway
  • 4,190 Reads 14 Shares
Janet is a savvy small-business owner. She successfully navigated her way through the recession and is enjoying steady growth.
  • Russell Trahan
  • 2,474 Reads 15 Shares
If you are tasked with building a social media dashboard to track your efforts, look no further than this post
  • Jason Miller
  • 3,142 Reads 31 Shares
A survey conducted by Ipsos Open Thinking Exchange can help guide your business in using social media.
  • Daniel Lieberman
  • 2,761 Reads 1,014 Shares
Just as history has a way of repeating itself, Ralph Askar has a way of leaving his mark on organizations. He's doing it again with Instant Imprints.
  • Kerry Pipes
  • 4,809 Reads
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 3,002 Reads 1 Shares
This is the third part of a mini-series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,846 Reads 81 Shares
John Metz is a franchisor (Hurricane Grill & Wings), a franchisee (Denny's, Dairy Queen, assorted hotels), a landlord, and a renter/lessee--as well as having other several business interests.
  • Eddy Goldberg
  • 5,072 Reads 4 Shares
Ten years ago, if someone told you that the second biggest retail company by market capitalization (after Walmart) would actually be a virtual or a cloud company, you would have laughed.
  • Amit Pamecha
  • 3,630 Reads 48 Shares
Many organizations are made up of extraordinarily talented teams in development, operations, human resources, marketing, finance, and other functions, often with each function armed with their own goals and objectives.
  • Franchise Update
  • 2,860 Reads 212 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 5,230 Reads 1,021 Shares
There's always more hype and more promises during a presidential election season. With all the rhetoric, expectations rise.
  • Darrell Johnson
  • 2,633 Reads 1,023 Shares
Like most U.S. business sectors, the smoothie industry was hit hard during the recession.
  • Frank Easterbrook
  • 4,252 Reads 20 Shares
It's old news to all of us that franchising has evolved since 2007 with the changes in the lending environment, home equity, high unemployment rates, and lack of consumer confidence.
  • Marc Kiekenapp
  • 3,936 Reads 18 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,804 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,421 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
  • Eddy Goldberg
  • 3,658 Reads 212 Shares
Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
  • Daniel Lieberman
  • 2,255 Reads 14 Shares
When Steve Olson stepped onto the stage at the Leadership & Development Conference in Atlanta in October, he once again had the unenviable job of reporting the good, the bad, and the ugly in franchise development as seen through the lens of Franchise Update Media Group's annual Mystery Shopper survey.
  • Kerry Pipes
  • 5,149 Reads
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,668 Reads 117 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Zig Ziglar once said, "People don't buy drills, they buy holes." Carrying his logic into franchising, franchisees don't really invest in franchise opportunities; they invest in the future they are designing for themselves and their families.
  • Joe Mathews
  • 5,249 Reads 124 Shares
When franchisee prospects begin their research into franchise brands, they're often clueless about what questions to ask their franchisor, or what to ask franchisees during validation.
  • Brian Sommers
  • 2,294 Reads 86 Shares
In last month's FUSR, we began a three-part series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,858 Reads 163 Shares
Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,046 Reads 1 Shares
This past August marked a milestone for Randy Shacka and for Two Men and a Truck: Shacka not only became the first non-family president of the Michigan-based franchisor, he also did it at the only company he's ever worked for--and at just 33.
  • Kerry Pipes
  • 5,404 Reads 351 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 5,992 Reads
Knocking down the silos, integrating marketing and sales to align their efforts to boost both consumer and franchise marketing results, is a hot topic these days.
  • Eddy Goldberg
  • 3,602 Reads 609 Shares
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
  • Franchise Update
  • 3,148 Reads 52 Shares
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 2,982 Reads 154 Shares
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