Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

We all know that social media links influence our rankings in search engines.
  • Jeremy LaDuque
  • 2,376 Reads 51 Shares
A survey of 437 service industry franchisees conducted by Yodle in December 2012 revealed that 9 out of 10 respondents said online marketing support was a key factor in choosing a franchise brand.
  • Franchise Update
  • 5,519 Reads 177 Shares
Research by email marketing giant Constant Contact reveals that 60% of small businesses need help with social media marketing.
  • Daniel Lieberman
  • 2,105 Reads 7 Shares
Silos are good for one thing, and one thing only: holding stuff back.
  • Franchise Update
  • 4,619 Reads 4 Shares
Part 1 of this series addressed how to improve attendance at franchisee conventions. Part 2 discussed how to maximize the benefits to your franchisees.
  • Evan Hackel
  • 3,260 Reads 1 Shares
Moving your franchise business phone system to the cloud can increase employee productivity, improve customer service, and lower IT costs.
  • Bonnie Lam
  • 11,604 Reads 2 Shares
Executive review committees are typically composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
  • Steve Olson
  • 2,873 Reads 76 Shares
Generation Y. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 2,479 Reads 4 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,337 Reads 227 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,754 Reads 1,014 Shares
Does recent history give us a good basis for what to expect for franchise development in 2013? Certainly there is some guidance that can be taken from the past few years.
  • Darrell Johnson
  • 6,129 Reads 297 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,257 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,604 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,542 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,553 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,948 Reads
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
  • Franchise Update
  • 4,756 Reads 1,021 Shares
As franchisors, it's your primary responsibility to make operational decisions based on the franchise system as a whole.
  • Bill Wagner
  • 4,762 Reads 10 Shares
"Dreamers" love the idea of owning their own business. They envision themselves as happy proprietors of a fun ice cream store, socializing with smiling families raving about their scrumptious hot fudge sundaes in their Ben & Jerry's franchise.
  • Steve Olson
  • 2,061 Reads 1,021 Shares
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,570 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,853 Reads 316 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 2,198 Reads
A strong leader needs to define their vision for success, effectively document it, and communicate it over and over again.
  • Bill Swanson
  • 7,510 Reads 5 Shares
  • Jennifer Kushell
  • 3,626 Reads 60 Shares
Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event.
  • Franchise Update
  • 3,729 Reads 142 Shares
In a digital world, it's no longer possible to have a gap between what you say and do.
  • Jonathan Becher
  • 4,957 Reads
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,887 Reads 272 Shares
Instagram, Snapchat, and Tumblr are all experiencing a lot of success with the teen demographic, which often serves as a sensitive barometer of trends.
  • Daniel Lieberman
  • 3,818 Reads 1 Shares
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
  • Kerry Pipes
  • 4,749 Reads 9 Shares
Are you making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 3,009 Reads 29 Shares
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