Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

"Dreamers" love the idea of owning their own business. They envision themselves as happy proprietors of a fun ice cream store, socializing with smiling families raving about their scrumptious hot fudge sundaes in their Ben & Jerry's franchise.
  • Steve Olson
  • 2,047 Reads 1,021 Shares
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,530 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,832 Reads 316 Shares
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 2,169 Reads
A strong leader needs to define their vision for success, effectively document it, and communicate it over and over again.
  • Bill Swanson
  • 7,438 Reads 5 Shares
  • Jennifer Kushell
  • 3,564 Reads 60 Shares
Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event.
  • Franchise Update
  • 3,657 Reads 142 Shares
In a digital world, it's no longer possible to have a gap between what you say and do.
  • Jonathan Becher
  • 4,919 Reads
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,821 Reads 272 Shares
Instagram, Snapchat, and Tumblr are all experiencing a lot of success with the teen demographic, which often serves as a sensitive barometer of trends.
  • Daniel Lieberman
  • 3,807 Reads 1 Shares
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
  • Kerry Pipes
  • 4,671 Reads 9 Shares
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Are you making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,959 Reads 29 Shares
Is your sales effort making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,287 Reads 22 Shares
We're going to say something here that at first blush may seem to be complete heresy to advocates of business format franchising: the process of selecting a franchise often can fail.
  • Michael H. Seid & Michael E. Sheehan
  • 3,896 Reads
Smart probing prevents delays and needless time spent working with poor prospects. However, most franchisors don't engage with their prospects to gather valuable information about their attitudes, wants, impressions, and goals.
  • Steve Olson
  • 2,743 Reads 32 Shares
The 2013 Annual Franchise Development Report (AFDR) is the comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 2,823 Reads 94 Shares
Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 3,792 Reads
When I joined Arby's as president in May 2010, I was eager to once again work with the roast-beef sandwich leader and pioneer, where I served as vice president of product marketing and strategic planning in the early 1990s.
  • Hala Moddelmog
  • 4,096 Reads
I believe marketing is the heart of every successful franchise company.
  • Megan Conway
  • 4,216 Reads 14 Shares
Janet is a savvy small-business owner. She successfully navigated her way through the recession and is enjoying steady growth.
  • Russell Trahan
  • 2,487 Reads 15 Shares
If you are tasked with building a social media dashboard to track your efforts, look no further than this post
  • Jason Miller
  • 3,155 Reads 31 Shares
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A survey conducted by Ipsos Open Thinking Exchange can help guide your business in using social media.
  • Daniel Lieberman
  • 2,773 Reads 1,014 Shares
Just as history has a way of repeating itself, Ralph Askar has a way of leaving his mark on organizations. He's doing it again with Instant Imprints.
  • Kerry Pipes
  • 4,876 Reads
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 3,040 Reads 1 Shares
This is the third part of a mini-series on how to better understand the psychology of franchise buyers.
  • Steve Olson
  • 2,873 Reads 81 Shares
John Metz is a franchisor (Hurricane Grill & Wings), a franchisee (Denny's, Dairy Queen, assorted hotels), a landlord, and a renter/lessee--as well as having other several business interests.
  • Eddy Goldberg
  • 5,085 Reads 4 Shares
Ten years ago, if someone told you that the second biggest retail company by market capitalization (after Walmart) would actually be a virtual or a cloud company, you would have laughed.
  • Amit Pamecha
  • 3,656 Reads 48 Shares
Many organizations are made up of extraordinarily talented teams in development, operations, human resources, marketing, finance, and other functions, often with each function armed with their own goals and objectives.
  • Franchise Update
  • 2,881 Reads 212 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 5,284 Reads 1,021 Shares
There's always more hype and more promises during a presidential election season. With all the rhetoric, expectations rise.
  • Darrell Johnson
  • 2,673 Reads 1,023 Shares
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