Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

During the 1970s, I was a part-time press aide for Joe Garrubo. The New Jersey Assemblyman paid a former Associated Press reporter, who was a master of news coverage, to train me.
  • Steve Olson
  • 2,557 Reads 11 Shares
Franchise finance is bursting -- not busting -- out all over, with a flurry of activity in financing, M&A activity, and IPOs.
  • Eddy Goldberg
  • 8,456 Reads 81 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR brings you positive news each month
  • Eddy Goldberg
  • 4,804 Reads 1 Shares
Good or bad, customer feedback is a gift. So much so that almost every franchise system asks customers to comment on their experiences, and even to rate them.
  • Jack Mackey
  • 3,871 Reads 1,014 Shares
Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.
  • Kerry Pipes
  • 5,987 Reads 824 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
  • Eddy Goldberg
  • 3,287 Reads 54 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
  • Franchise Update
  • 14,744 Reads 2,997 Shares
There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott.
  • Eddy Goldberg
  • 3,288 Reads 94 Shares
Here's a rundown of some social media pitfalls and gotchas that keep managers awake at night.
  • Daniel Lieberman
  • 2,248 Reads 3 Shares
Whether you have one franchise or a thousand, Discovery Day catapults your recruiting process to its crescendo.
  • Steve Olson
  • 3,340 Reads 135 Shares
What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.
  • Eddy Goldberg
  • 26,620 Reads 23 Shares
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
As a bootstrap franchisor, there certainly are ways you can gain public attention through your own personal efforts.
  • Steve Olson
  • 5,927 Reads 31 Shares
Jersey Mike's has developed a recruitment system that's strong on speed, efficiency, and good communication, says Brian Sommers, vice president of franchise development for the Manasquan, N.J.-based franchisor.
  • Debbie Selinsky
  • 6,166 Reads 708 Shares
Franchising is bursting--not busting--out all over, with a flurry of financing, M&A, and IPO activity.
  • Eddy Goldberg
  • 5,508 Reads 419 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you positive news each month
  • Eddy Goldberg
  • 5,989 Reads 1 Shares
It's a familiar scenario: a successful concept is born from a family-owned restaurant where everybody knows your name and embodies a particular culture.
  • John Longstreet
  • 3,369 Reads 40 Shares
In this tech-obsessed world, franchisors seeking to recruit the next generation of top-tier franchisees are engaging prospects through a constant flow of communication.
  • Debbie Selinsky
  • 3,878 Reads 2 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
  • Franchise Update
  • 3,517 Reads 12 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,436 Reads 27 Shares
Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.
  • Paul Mangiamele
  • 4,867 Reads 1 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
  • Jeremy LaDuque
  • 10,005 Reads 1,164 Shares
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,279 Reads 1,023 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,610 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,990 Reads 24 Shares
If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,204 Reads 158 Shares
Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,690 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,851 Reads 29 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,730 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,514 Reads 311 Shares
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,998 Reads 1,021 Shares
Share This Page

Subscribe to our Newsletters