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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

In January 2012, ICANN began accepting applications for new top-level domain names.
  • Kerry Pipes
  • 5,714 Reads 77 Shares
Twenty years ago I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor, wrote an article praising our small business-to-business franchise, which had 100-plus owners at the time.
  • Steve Olson
  • 4,150 Reads 1,023 Shares
With the proliferation of more sophisticated social media, PR, web, and blogging tools available today, franchisors have a golden opportunity to tell their story to a captive pool of franchise candidates who are hungry for such information.
  • Joe Mathews
  • 3,398 Reads
We asked three franchise sales executives what they are doing to improve the speed and effectiveness of their responses to prospects evaluating their system.
  • Franchise Update
  • 3,197 Reads 21 Shares
Franchising is bursting (not busting!) out all over these days, with a flurry of activity in financing, mergers and acquisitions, and incentives.
  • Eddy Goldberg
  • 3,609 Reads 25 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
  • Helen Bond
  • 3,917 Reads 139 Shares
There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.
  • Debbie Selinsky
  • 6,090 Reads 212 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
  • Jack Mackey
  • 3,987 Reads 1,023 Shares
When I was a little girl, I remember learning a song about friendship that has stuck with me since.
  • Melinda Caughill
  • 5,571 Reads 212 Shares
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
  • Franchise Update
  • 3,778 Reads 135 Shares
Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.
  • Daniel Lieberman
  • 2,503 Reads 8 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
  • Jack Mackey
  • 3,801 Reads 89 Shares
Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.
  • Darrell Johnson
  • 2,885 Reads 2 Shares
Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,488 Reads 81 Shares
Many entrepreneurs and business owners embrace the idea of franchising their business and leap into the franchise model with great hopes and expectations.
  • Beata Krakus
  • 15,651 Reads 3 Shares
In the previous three issues of FUSR, we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by selections of highlights from the report
  • Eddy Goldberg
  • 2,806 Reads 14 Shares
Franchising is seeing a flurry of activity in financing, mergers and acquisitions, and franchisee incentives in 2012, especially for returning veterans.
  • Eddy Goldberg
  • 3,434 Reads 39 Shares
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
  • Kerry Pipes
  • 6,383 Reads
Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.
  • Don Fox
  • 4,274 Reads
How do you promote your franchise to prospective buyers?
  • Steve Olson
  • 3,779 Reads 2 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
  • Franchise Update
  • 5,351 Reads 1 Shares
American Family Care
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American Family Care
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Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
  • Helen Bond
  • 9,636 Reads 2 Shares
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
  • Noah Glass
  • 10,507 Reads 3 Shares
In this complex world of advertising choices, it is important to know which ad programs are working.
  • Bill Dinan
  • 3,479 Reads 72 Shares
Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
  • Daniel Lieberman
  • 3,847 Reads 29 Shares
Welcome to the final installment of "Anatomy of a Franchise Start-Up."
  • Keith Gerson
  • 4,693 Reads 1 Shares
For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
  • Joe Mathews
  • 10,482 Reads 1 Shares
In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.
  • Eddy Goldberg
  • 3,079 Reads 15 Shares
This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.
  • Steve Olson
  • 2,915 Reads 1,014 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,003 Reads 1,023 Shares
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