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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Today, savvy franchisors with good validation are jumping their referral sales 25 percent and more by developing aggressive, well-planned referral programs. Yet many franchise systems don't capitalize on the full recruitment potential within their networks. They appreciate the leads they receive, but don't actively promote what is the most valuable lead source in franchising. Referred prospects are as precious as gold, just waiting to be discovered in your own backyard!
  • Franchise Update
  • 3,609 Reads 1,014 Shares
Nontraditional locations, typically seen as a vehicle for spreading a franchise brand into new places to reach a captive audience, also can serve as an additional lead generation tool, part of your overall development strategy. Let's consider a few instructional examples.
  • Eddy Goldberg
  • 4,095 Reads 25 Shares
Franchise Update Media Group (FUMG) the leading industry resource for franchise development, today announced the launch of Franchise Law News, providing franchisors with a consistent source of quality legal information about the franchise industry. The print edition and eNewsletter are distributed quarterly, and online access is available anytime at www.FranchiseLawNews.com.
  • PRESS RELEASE
  • 4,235 Reads 16 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Franchise Update
  • 6,333 Reads 2 Shares
Business buyers evaluating a prospective purchase want answers to key opportunity factors. If you don't provide these answers, their relatives, CPA, attorney, or armchair advisors will! During my career I've had the enviable position of gaining insight into these major decision-making criteria, which could make or break the attractiveness of a franchisor's concept with discerning buyers. I've listened to, learned from, and consulted with hundreds of print and Internet advertisers seeking ways to accelerate their response rates. This included providing in-house creative services to increase lead generation performance. What we discovered were the critical factors that attract prospective franchisees--whether you're a $50,000 cleaning franchise or a $1 million restaurant concept.
  • Steve Olson
  • 3,551 Reads
I keep hearing Baby Boomers moan, complain, and quite frankly, just whine about Gen Y. I am sick of it. If you are whining, then you are not a leader. If you are a leader, you will look at this situation and say, "Okay, we have 70 million super-sharp young men and women coming into the workforce, and we are going to get them ready for early leadership positions..." instead of sitting around saying, "They are so entitled, they are so into their own thing, they are always on Facebook, blah, blah." If you are saying this, then maybe you are the one who is entitled. As I always say, "If you spot it, you got it!"
  • Bea Fields (adapted with permission from her blog)
  • 3,913 Reads
Are you spending too much time educating franchise prospects about the basics of franchising? You're not alone. Many franchisors are frustrated by candidates who meet their financial requirements and have relevant industry experience, but then don't seem to know the first thing about franchising.
  • Eddy Goldberg
  • 3,914 Reads 4 Shares
When the pizza giant asked consumers to tell the truth, it ended up back at the proverbial drawing board. (Or should that be cutting board?) There's a lesson in this story for all of us--and here are some insights on the art of really listening to customers.
  • Dan Adams
  • 2,666 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that its website Franchising.com continues to be ranked in the "Top 5" in eMaximation's latest Franchise Benchmark Report for Franchise Portals. Franchising.com has also been ranked in the "Top 5" for completed franchise applications, an indicator of the quality of leads that are generated.
  • PRESS RELEASE
  • 8,340 Reads 193 Shares
Are you paying your sales team too little? Too much? And how do you know? Call the competition and ask what they're paying their sales execs, managers, and staff? Right.
  • Eddy Goldberg
  • 4,595 Reads 1 Shares
It's been more than 40 years since I took my one and only psychology course. I can't say the course changed my life or showed me the light. It didn't. In fact, the only thing I really remember from it is that there are six interpretations of any two-party conversation: how Party A and Party B each perceives what they said and what they heard (that makes four); and two more, which are what I might label the truth (what Party A actually [i]did[/i] say to Party B, and vice versa). The point, of course, is that what we think we said is not necessarily what the other party thinks they heard--and further, that what we think we said may not have been what we actually said.
  • Rupert M. Barkoff
  • 6,191 Reads 359 Shares
Sonny’s BBQ
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Access to capital is the number-one issue facing franchising in 2010. This isn't just an issue for new unit development--it is every bit as much of an issue for transfers. In both situations, franchisors have a large vested interest in ensuring that capital is there when a franchisee needs it.
  • Darrell Johnson
  • 3,736 Reads 1 Shares
Social media is more than a trend--it's a way of life. Take, for example, Facebook. According to statistics, there currently are 350 million active Facebook users. If Facebook were a country, it would be the third largest in the world. YouTube boasts more than 5 billion video views each month--and is the world's third largest search engine. And we can't forget Twitter, which just happened to be the most used word in the English language in 2009. One thing is very clear: social is here to stay.
  • Lisa Wehr
  • 3,267 Reads 16 Shares
The south-of-the-border spirit of great Mexican food and authentic art could soon spread throughout New England and beyond, thanks to a new franchising and area development agreement rolled out by Margaritas Mexican Restaurant.
  • Kerry Pipes
  • 4,803 Reads 8 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Franchise Update
  • 6,759 Reads 93 Shares
This last installment of a three-part series provides quick tips for greater success at the show, and the final ingredient for making the most of your trade show spend: what to do after you get back to the office to increase your franchise sales.
  • Steve Olson
  • 3,681 Reads 1 Shares
There are three essential areas of focus in a successful business: operations, sales, and financials. For the purpose of this discussion, let's assume you have a well-run operation and are doing as good a job as possible to maintain or increase sales. For most businesses, the easiest and most fun parts of the business are running it and having lots of happy and repeat customers.
  • Jeff Newcorn
  • 5,287 Reads 33 Shares
What is the definition of success? When it comes to franchise development, most of us would say that accomplishing our goals is success--especially after a very tough 2009. For 2010, setting realistic development and growth goals is key. Your sales goals (and associated budget) will be determined by several factors. Some of the important questions we should be asking ourselves and our executive team this year include: [ol] [li] How does our concept work in the current economy
  • Marc Kiekenapp
  • 2,703 Reads
"The one with the most money wins the battle in recruiting new franchisees" is an axiom that means more now than ever. Emerging franchise companies have a difficult time getting the attention of serious franchise candidates in today's challenging economic environment. This is because new advertising and marketing channels are emerging, and more franchisors are chasing a limited number of qualified franchisee candidates.
  • Marvin Storm
  • 3,302 Reads 16 Shares
"In light of the current job market, how do you attract and retain top talent in your corporate office/sales development department?" As the leader of a franchise company, attracting, retaining, and motivating our team are among my very top priorities. After all, franchisors are service organizations and service organizations are only as good as their people.
  • Kerry Pipes
  • 6,506 Reads
Just as you were getting comfortable with web analytics, here comes Social Media!, presenting a new set of opportunities and a new set of confusion. The overriding goal still is to integrate Facebook, Twitter, YouTube, and any other social media tools into your marketing mix. However, following last year's overwhelm of social media as the latest and greatest, companies are now taking a more sober look at its ROI. That means finding ways to measure it, a new search for meaningful metrics.
  • Franchise Update
  • 4,179 Reads 4 Shares
Marco's Pizza®
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As savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you Good News each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And as the U.S. economy struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities - and this month, we report on an overseas franchisor set to open its first U.S. location, as well as several new entrants to franchising.
  • Franchise Update
  • 7,206 Reads 93 Shares
As franchisors prepare for the upcoming renewal season, increased efficiency is likely a top priority for your franchise system. Our franchise team at Faegre & Benson has identified 12 tips to help you save time and money in preparing for a successful 2010 renewal season.
  • Brian Schnell
  • 3,246 Reads 2 Shares
Every sales professional knows the power of face-to-face contact. Franchise shows and similar forums are the opportunity to shake hands and personally connect with business buyers. But as show veterans realize, the show venue requires a different sales process than working Internet, broker, or print leads.
  • Steve Olson
  • 3,273 Reads 17 Shares
A major problem for many franchise sales people is how to say [i]"No"[/i] to unqualified prospects early in the process (especially in today's highly competitive recruitment market).
  • Steve Olson
  • 2,570 Reads 4 Shares
Years ago, the Mayor of New York City became famous for asking the city's residents, "How'm I doing?" Your franchisees' comments and their feedback are some of the best measurements of how your system is doing. There are several third-party businesses that are skilled in interviewing your franchisees to determine their satisfaction level; and I do believe this exercise is helpful. In addition to this service, commit to a steady diet of keeping your ear to the ground, so to speak, by staying tuned in to what your franchisees are saying to candidates during validation. There are times when candidates will not share what they hear, but often they will.
  • Linda Burzynski
  • 3,911 Reads 1 Shares
"The world of franchise development has changed during the last year and will never be the same again," says Art Coley, vice president of global development for AlphaGraphics. "You can't just put up an ad, throw money at the portals, and sit back and wait for the leads to come in anymore." That's exactly why he has spent most of the last three years at AlphaGraphics assembling, training, inspiring, and leading his new sales development team toward system growth.
  • Kerry Pipes
  • 8,863 Reads
What a difference a year makes! This year's Franchise Update Leadership & Development Conference was a welcome breath of fresh air. After all, it was just one September before that the financial and economic walls came tumbling down amid financial institution shakeouts, government bailouts, and an unending barrage of negative economic news chronicling this country's worst recession in decades. If you had been listening in or observing at this year's conference you wouldn't have known any of those catastrophic events had even happened. Optimism was in the air.
  • Kerry Pipes
  • 5,721 Reads
Ready for 2010? Who isn't? The recession, lack of available funding, and shaky consumer confidence hit hard around the globe this year--and franchising was no exception. You don't need me to point out that is has been a tough year, but enough of that.
  • Linda Burzynski
  • 3,434 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that it is now offering executive recruitment services. The company's first client is a major franchisor looking for a new president, in an exclusive, confidential search.
  • PRESS RELEASE
  • 3,715 Reads 7 Shares
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