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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Now, more than ever, is the time for every franchisor to look at opportunities to expand its system outside the United States. A bold statement, especially coming from a lawyer who, for the past 27 years, has cautioned clients and employers against moving too quickly outside the U.S. when the brand hasn't yet been fully exploited within the U.S.
  • Michael Daigle
  • 6,081 Reads 3 Shares
Truly great franchise sales and development teams are hard to find... and can be even harder to create. For franchise sales executives, attracting the right mix of people, passion, and experience, along with creating a positive culture and providing the right mix of recognition and reward, it's a delicate balance. Achieving that balance means the difference between a marginal brand and a great one
  • Kerry Pipes
  • 4,767 Reads 68 Shares
Happy New Year to all! The parties and holidays are all now behind us and it's time to get back to assisting people who are searching for the business of their dreams. We all know making a decision to start a business during uncertain times takes a special individual who possesses a vision and drive for success. Over the years some of the strongest and most successful businesses have started, and even thrived, during all sorts of economic conditions.
  • Marc Kiekenapp
  • 3,083 Reads 1 Shares
Now that we are freshly off the annual rite of late fall--the annual budget process--it might be a good time to consider how it could be done differently next time around. Conceptually, the budgeting process for franchise companies is pretty simple: pick some revenue numbers that build off the previous year's performance and do the same for expenses.
  • Darrell Johnson
  • 3,289 Reads 1 Shares
One of the most challenging problems in franchise recruitment is keeping prospects and candidates engaged throughout the sales process. That's what recruitment technology is for: not only to keep track of candidates in your pipeline, but to keep them moving forward through your sales process, even when the office is closed.
  • Eddy Goldberg
  • 3,958 Reads 1 Shares
The 2011 Annual Franchise Development Report (AFDR) shows steady growth, based on improvements over last year in two key performance metrics - franchise leads and franchise sales. The AFDR is an annual survey of CEOs and senior development executives conducted by Franchise Update Media Group (FUMG) to provide a comprehensive research guide to sales and lead generation in franchise recruitment.
  • PRESS RELEASE
  • 3,333 Reads 3 Shares
The incredible surge in outsourcing prospect generation to franchise brokers has reshaped the sales programs of many franchise systems. Once tarred by the horror stories of the 1980s, today's brokers are reborn and repackaged as the "franchise sales consultants" of the 21st century. This isn't surprising. Networks of professional consultants with years of franchising experience have swooped onto the franchise sales scene with extraordinary success. Today they deliver an estimated 3,000-plus new franchise owners annually to appreciative franchise companies. Franchise Update Media Group's Annual Franchise Development Report revealed that 57 percent of the 126 franchisors surveyed used brokers, with 67 percent closing deals.
  • Steve Olson
  • 7,354 Reads
For many franchisors with a December 31st fiscal year, now is the time to start preparing to renew their franchise documentation. The FTC rules require that the franchise disclosure document (FDD) must be updated within 120 days of the expiration of a franchisor's fiscal year. Registration states, such as New York, have an identical requirement. As a franchisor prepares to do so, that process presents an opportunity to review and improve franchise documentation, particularly the franchise agreement.
  • Terrence M. Dunn
  • 5,090 Reads 1,021 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. With the recent flurry of M&A activity in franchising, we've expanded this month's column.
  • Eddy Goldberg
  • 10,296 Reads 93 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in its Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 5,880 Reads
Why is it that so many franchisors have not mystery shopped their sales teams in the past 12 months? That's one of the findings highlighted in Franchise Update's 13th annual Lead Generation Survey of 126 franchise organizations representing 38,800 units. Maybe if some of these companies monitored their sales execs, they wouldn't be among the 40 percent of franchisors that never called our mystery shoppers who submitted qualified inquiry forms from their websites. Ouch!
  • Steve Olson
  • 3,242 Reads 7 Shares
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Are you conveying the correct message about your brand? Are you taking advantage of your opening programs to get new franchise owners to monthly breakeven more quickly? How long does it take your prospect to understand the long- and short-term financial opportunities of your franchise concept?
  • Marc Kiekenapp
  • 3,536 Reads 31 Shares
As a franchisor, what are some things you are doing (or considering doing) to help give your franchise development people enriched selling opportunities in today's economy?
  • Franchise Update
  • 6,677 Reads
This is the last of three parts about how to maximize the effectiveness of your Discovery Day. Companies schedule Discovery Days in different ways: once a month, once a week, or anytime a candidate can make it! As your system grows, you'll be forced to schedule more frequent and specific dates so you don't overtax your home office resources. But sooner is better. Like a cold steak, your opportunity can lose its sizzle the longer the wait for Discovery Day.
  • Steve Olson
  • 10,197 Reads 13 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,566 Reads 93 Shares
To some people, trade shows are a necessary evil, while others believe by ignoring them it will make them go away. The reality is that trade shows are not going away. Just the opposite is occurring right in front of our eyes: They are becoming more important.
  • Ray Titus
  • 3,794 Reads 44 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in its Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,846 Reads 15 Shares
The process of recruiting franchisees can be grueling. Half the battle is deciding where and when to reach your audience. What if there were a recruitment strategy that eliminated the need to search high and low for franchisees, and instead turned them right to you
  • Lisa Wehr
  • 4,038 Reads 122 Shares
Will the 2011 economy provide a further drag on franchise development, or will it allow development to start to gain some speed? I believe the answer is that it will allow some gradual acceleration in most sectors. Let's look at what's been happening in development and the economic factors that will influence it in 2011, and some implications for development that will last beyond 2011.
  • Darrell Johnson
  • 3,630 Reads
Sean Tuohy, entrepreneur, NBA broadcaster, and subject of The Blind Side, J. Patrick Doyle, CEO of Domino's Pizza, futurist Jim Carroll, and John DiJulius, customer experience speaker, author and consultant, will be the four keynote speakers at the 2011 Multi-Unit Franchising Conference, April 27-29 at The Venetian in Las Vegas. The annual conference is organized by <i>Multi-Unit Franchisee Magazine,</i> and the 2011 theme is, "What's Next. Plan Tomorrow Today."
  • PRESS RELEASE
  • 5,516 Reads 1,021 Shares
For more than a decade now, Franchise Update has deployed teams of mystery shoppers to evaluate the performance of sales teams, specifically their responses to phone and online queries from qualified prospects. The companies surveyed each year are franchisors registered to attend the annual Leadership & Development Conference who ask to be mystery shopped. This year, our telephone mystery shoppers phoned 155 franchisors and submitted forms on 132 recruitment websites; and a separate team evaluated the websites themselves.
  • Eddy Goldberg
  • 5,981 Reads
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"Mystery shopper": two words that strike fear in the hearts of franchisors with poorly managed sales departments and weak sales processes. But for those on top of their development game, who always have a finger on the pulse of their sales team, it's simply a validation of what they already know.
  • Kerry Pipes
  • 6,199 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • PRESS RELEASE
  • 6,331 Reads 3 Shares
Recently, I had a discussion with a CEO of a franchise company, which I will call ABC Franchise Systems. The CEO was telling me about his company's area representative program, which was having problems. As I listened to the litany of issues he was facing, I began to reflect on my own experience as an area representative and how the same issues seem to exist in most area representatives programs. To understand how to solve these issues let's look at some of the mistakes franchise companies make when implementing area representative programs and explore solutions.
  • Marvin Storm
  • 3,667 Reads 1 Shares
Like it or not, litigation comes to virtually all franchise systems. Take a moment to see how savvy you are on franchise litigation issues based on real-world cases.
  • Jonathan Solish
  • 8,258 Reads 1,014 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Franchise Update
  • 6,257 Reads 93 Shares
When your candidates arrive at Discovery Day, naturally you'll start with a warm welcome. Explain the purpose, process, and activities for the day to ensure everyone is "aligned" in the right direction. This provides further clarity for your Discovery Day guests and eliminates any potential confusion that may occur during the event.
  • Steve Olson
  • 7,079 Reads 6 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in the Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 4,045 Reads 10 Shares
I begin this column by stating where I am going with this piece. I am going to put franchise sales legislation and regulation under the microscope, and ask the penetrating question of whether it is, or is not, necessary. (Similar questions should be asked about franchise relationship legislation, but I will leave that for a future column.)
  • Rupert M. Barkoff
  • 4,592 Reads 17 Shares
One of the most anticipated events at each year's Leadership & Development Conference is the presentation of results from the Annual Lead Generation Survey. This year's survey gathered data on sales and recruitment practices from 126 franchisor participants representing more than 42,000 units (38,563 franchised and 3,528 company-owned). Participants consist of franchisors who have registered for the conference and fill out the survey forms. The responses are sorted out and analyzed to provide an in-depth view into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors--and provide the basis of our Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 6,090 Reads
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