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How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 11,132 Reads 7 Shares
Just a few decades ago, franchising was still characterized by "mom and pop" operations where franchisees opened and operated a single unit for years - maybe even for a lifetime. The focus was simple and the operations not complex.
  • Kerry Pipes
  • 27,726 Reads 15 Shares
Kevin Kelly, a decorated fighter pilot, credits his 25 years of active duty for his strategic focus on the big picture in his multi-unit franchise business.
  • Helen Bond
  • 17,800 Reads 19 Shares
Virginia Multi-Unit Operator Opens 20th Captain D's location.
  • Multi-Unit Franchisee
  • 8,251 Reads 3 Shares
It takes commitment, self-discipline, and a positive mindset to build a healthy and productive family business.
  • Loyd H. Rawls
  • 9,442 Reads 14 Shares
A series of highlights from the 2018 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 8,518 Reads 20 Shares
Is your home office really supporting your system's growth?
  • John DiJulius
  • 7,859 Reads 15 Shares
The fitness franchise sector is in a position of strength. Nearly one out of five Americans belongs to a health club.
  • Emma Pearson
  • 16,974 Reads 91 Shares
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 8,347 Reads 35 Shares
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 24,623 Reads 2 Shares
Technomic study uncovers the latest trends and data concerning consumers’ shifting behavior and attitudes toward breakfast.
  • Multi-Unit Franchisee
  • 4,700 Reads 8 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Jiffy Lube Multi-Unit Franchisee Finds Unique Advantage to Becoming a Mighty Auto Parts franchisee.
  • Multi-Unit Franchisee
  • 4,950 Reads 64 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,120 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,219 Reads 1 Shares
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 8,627 Reads 281 Shares
Now that you have your franchise unit up and running, how do you keep it from stumbling during its first months and years? After all, most small businesses need time to learn the ropes and turn a profit.
  • Eddy Goldberg
  • 30,181 Reads 24 Shares
Most people reading this article probably are members of several loyalty programs. Some are franchisees whose systems have a loyalty program they and their staff have had to implement.
  • Tom Epstein
  • 7,954 Reads 16 Shares
Consider these four fundamental questions when looking for a trustworthy business partner and you can achieve peace of mind and build a sound business.
  • Marc Collopy
  • 9,745 Reads 48 Shares
In a world characterized by devastating and tragic events, multi-unit franchisees should look for ways to be lasting and positive influences throughout communities.
  • Kendall Rawls
  • 11,053 Reads 8 Shares
12 ways to deepen franchisee involvement and grow your system
  • Keith Gerson
  • 8,874 Reads 22 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,552 Reads 2 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
SPONSORED CONTENT
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 7,629 Reads 8 Shares
Finding the best site for your new franchise unit (assuming your brand is not mobile or home-based) is a critical decision, one that should be based on the cold, hard facts: the numbers.
  • Eddy Goldberg
  • 44,976 Reads 9 Shares
Not only is Ben & Jerry's franchisee Karen Morse a veteran of serving up the brand's mantra of peace, love, and ice cream, she strives to scoop it forward.
  • Helen Bond
  • 8,073 Reads 9 Shares
New Survey Points to Tight Job Market and Says It’s a “Job Seeker’s Market” For Seasonal Hiring.
  • Multi-Unit Franchisee
  • 8,055 Reads 10 Shares
The complex challenges of a marriage and business partnership often requires both partners to work hard to maintain harmony and drive business performance.
  • Loyd Rawls
  • 8,557 Reads 21 Shares
Senior care franchising is a winning proposition for many entrepreneurs on several fronts. It can enable you to earn a very nice income while simultaneously helping seniors and their families.
  • Emma Pearson
  • 11,433 Reads 11 Shares
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 7,274 Reads 13 Shares
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 7,693 Reads 82 Shares
Finding the best location for your brick-and-mortar unit takes teamwork and time to get it right for long-term success
  • Eddy Goldberg
  • 33,273 Reads 27 Shares
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