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Phishing may be old news, but it still works. Ongoing education about phishing scams is essential for anyone who uses your system. It doesn't matter if you have the most secure security system in the world.
  • David Ellis
  • 9,448 Reads 1,014 Shares
Magazines, newspapers, direct mail, billboards, and other print media have been the backbone of business-to-business and consumer marketing for centuries.
  • Steve Olson
  • 8,592 Reads 3 Shares
Rich Wilson needed to earn money for his college education. The way he saw it he had two choices.
  • Kerry Pipes
  • 3,528 Reads
Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 3,032 Reads 1 Shares
It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
  • John Tschohl
  • 10,580 Reads 2 Shares
Give 'em something to talk about. Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking.
  • John Tschohl
  • 2,469 Reads
Four out of five companies can testify that onboarding new hires leads to such positives as higher job satisfaction, better job performance, greater commitment to the organization, and stress reduction.
  • Multi-Unit Franchisee
  • 7,228 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
  • Jack Mackey
  • 6,076 Reads 6 Shares
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day.
  • Daniel Lieberman
  • 3,378 Reads
The benefits of having employees who are better trained, more engaged, and who stay longer are clear. You might even call it the Holy Grail of HR.
  • Eddy Goldberg
  • 10,844 Reads 1 Shares
Christie Finley, chief brand officer at Dickey's Barbecue Pit, brings vision, drive, and creativity to the nation's largest barbecue brand, with more than 400 locations in 42 states.
  • Kerry Pipes
  • 4,287 Reads
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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In one of our recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 2,658 Reads
Michael Kulp thinks big. While some business executives are looking at what to cut because of rising payroll and healthcare costs, Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 8,536 Reads 1 Shares
In survey after survey company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
  • Multi-Unit Franchisee
  • 5,812 Reads
This is part 5 of a 6-part series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began our discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 3,411 Reads
In previous issues of this newsletter, we've covered many components and aspects of The Six Steps to Selling Success from Steve Olson's best-selling book "Grow to Greatness," a guide to building and sustaining a successful franchise brand.
  • Steve Olson
  • 6,626 Reads
Tony Lutfi, who immigrated to the United States from Lebanon, is one of the most successful QSR franchisees in the country, rapidly growing his five food brands to market domination and record revenues.
  • Debbie Selinsky
  • 8,607 Reads 1 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales.
  • Marc Kiekenapp
  • 2,758 Reads
The list of accomplishments is long for Paul Hitzelberger. He was a senior officer with General Mills, part of the Coast to Coast franchise...
  • Multi-Unit Franchisee
  • 8,374 Reads 1 Shares
Employment rates in the United States are steadily increasing, meaning businesses are growing and, as a result, seeking the right talent to fit their teams.
  • Multi-Unit Franchisee
  • 5,726 Reads
It's mid-2014 and nearly every American is required by the government to have health insurance coverage as outlined under the Affordable Care Act (ACA).
  • Kerry Pipes
  • 9,048 Reads
American Family Care
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American Family Care
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American Family Care
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As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
  • Kerry Pipes
  • 5,186 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
  • Kerry Pipes
  • 3,871 Reads 1 Shares
If you're the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast.
  • Multi-Unit Franchisee
  • 8,732 Reads 2 Shares
If you think negotiating is about winning or losing, you have already lost and should keep reading. Negotiating is about striking the best possible deal between parties without short-changing any party involved in the transaction.
  • Multi-Unit Franchisee
  • 5,486 Reads 2 Shares
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • Kerry Pipes
  • 4,148 Reads
We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 4,209 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
  • Eddy Goldberg
  • 2,828 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,301 Reads
The best franchisees are some of the hardest-working and kindest people around. They provide customers with consistent products and services, give back to their communities, and provide jobs for thousands of employees.
  • Kerry Pipes & Eddy Goldberg
  • 6,625 Reads
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