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The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
  • Multi-Unit Franchisee
  • 5,422 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,745 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,039 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,323 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,035 Reads
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 7,935 Reads 1,023 Shares
There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • Multi-Unit Franchisee
  • 5,927 Reads 1,014 Shares
We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
  • Franchise Update
  • 4,364 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,655 Reads
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
  • 19,376 Reads 18 Shares
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
  • Daniel Lieberman
  • 2,680 Reads
Hot Dish Advertising
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Hot Dish Advertising
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My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
  • Franchise Update
  • 6,944 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 2,558 Reads 3 Shares
Four years ago David Griffin had just purchased 25 Jiffy Lube stores in Colorado. The stores were underperforming, some were dilapidated, and the U.S. economy still at one of its all-time lows.
  • Kerry Pipes
  • 7,144 Reads 1 Shares
Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales.
  • Mark Ryski
  • 7,156 Reads
Every successful franchisor reaches a certain point where they must decide what the next step will be in expanding their business.
  • Jim
  • 2,451 Reads
This is Part 3 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. The remaining installments will cover what they can do to succeed.
  • Joe Mathews and Thomas Scott
  • 2,978 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
  • Carl Khalil and Sada Sheldon
  • 7,141 Reads
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 3,409 Reads 1,023 Shares
John Sullivan is a Midwesterner with a background in retail and corporate America. He moved to St. Louis following college and began his career with Macy's department stores.
  • Multi-Unit Franchisee
  • 6,700 Reads
Fast on the heels of its recent legal challenge to a new minimum wage law passed in Seattle, the International Franchise Association (IFA) has now set its sights on the city of Chicago.
  • Multi-Unit Franchisee
  • 5,939 Reads
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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There are rules for a reason: they work for most people most of the time. Often, scientific evidence backs them up.
  • John Tschohl
  • 4,828 Reads
The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
  • Mark Ryski
  • 6,515 Reads 107 Shares
Every marketer thinks about their ideal customer - where they live, what they like, what they buy, where they buy it, and why.
  • Eddy Goldberg
  • 2,640 Reads 1,023 Shares
Research shows that 36% of people tested still don't realize that Google's Adwords ads are actually advertisements (down from 41% in 2013).
  • Daniel Lieberman
  • 3,435 Reads
Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.
  • Franchise Update
  • 3,454 Reads 9 Shares
My leadership approach was developed by my first mentors--my parents. In our home, every dinner table conversation was a leadership lesson.
  • Franchise Update
  • 4,292 Reads 35 Shares
Some would say find what you do best and stick with it. If you've been successful with food franchising, then stay in that lane.
  • Debbie Selinsky
  • 27,700 Reads 8 Shares
If you've had issues financing your franchise, you're not alone. Like any business owner, you need money to take care of everyday costs like paying property taxes, meeting payroll, or purchasing inventory and equipment.
  • David Goldin
  • 7,381 Reads 1,014 Shares
Franchise development executives know that a high percentage of their future franchisees will require debt to purchase a franchise unit.
  • Mike Rozman
  • 4,141 Reads 32 Shares
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