Issue IV, 2012 Highlights From The 2013 Annual Franchise Development Report (AFDR)
Inside This Issue:
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- Arby's Re-Ascendant, Step 1: Rebuilding The Foundation
- Maps and Legends: Using Customer Journey Mapping To Manage The Customer Experience
- Krystal Klear: New CEO and PE Investor Seek to Renew 80-year-old brand
- Challenge the Pros: How can you help prospects ask the right questions about franchising?
- Marketing Leadership: Checkers' Terri Snyder on the Growing Role of the CMO
- Youthful Enthusiast!: 33-year-old Presides Over Two Men and a Truck
- Mystery Shoppers Speak!: Analysis and Recommendations From Our Research Team
- 2013: Performance Required: It's Not What You Say, It's What You Do--And Measure!
- All-STARs!: Recognizing Excellence In Franchise Recruitment
- Everyone, Meet Norm!: Get To Know Today's Franchise Candidate
- Changing Course
- Did the 2013 Election Really Matter?: Congress Unlikely To Act To Help The Economy
- CMO Roundtable: Staging A Successful New Store Grand Opening
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