The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
Kerry Pipes and Eddy Goldberg
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.