Area Developer 50: 2nd Annual Multi-Unit Survey

In the $150 billion worldwide hair-care industry, Regis Corp. rules the roost. Regis has 55,000 corporate and 33,000 franchise employees in its more than 11,000 salons worldwide. Company brands in North America include Regis Salons, MasterCuts, Trade Secret, Supercuts, and Cost Cutters. (The company has about 60 brands gloally.) Regis owns a four percent domestic and two percent worldwide market share and predicts $2.4 billion in revenue in fiscal 2006.

Contrary to what the financial media would have us believe, a financial fortune is not made—or retained—by exploiting hot stock tips or by jumping from fund to fund based on the latest "Top 10" list. In fact, selection of individual securities doesn't even make the short list of the top few most important portfolio decisions you will make.

When Mike Willett was looking for creative ways to finance the growth of his franchise plans in the Houston area, he looked no further than his existing retirement plan. With a program known as a BORSA (Business Owner's Retirement Savings Account) Plan, he recently tapped his 401(k) holdings to launch the regional development of Synergy HomeCare. The BORSA program is structured so that retirement funds can be used for business development without distributions, taxes, penalties, or loans.

When Philip Nye came to the United States from Colombia 18 years ago, he carried a visa, spoke English, and had the necessary resources to buy his Sir Speedy franchise in Raleigh, N.C.

Satisfying your customers is a misguided effort. Creating loyal customers should be your only goal. Loyal customers spread positive word of mouth for you: they come back frequently and they spend more on each visit. Plus, they're more likely to resist offers from your competition and they're usually easier to serve.

Franchise companies can grow fast. But profitability is more elusive. Franchisors on a fast growth curve have long believed that it is a tradeoff against being profitable. They assume that once they hit that magic unit number certain economies of scale will kick in and guarantee profitability both corporately and within their franchise network.

When Doug Castino decided it was time to get out of his hugely successful restaurant design and supply business, he'd never thought of franchising and didn't know what an area developer was.

The numbers vary, depending on who you ask, but the result is the same: The outlook for the continuity of family-owned businesses is bleak. So where's the disconnect? What goes wrong? With all the years of hard work and sacrifice that go into building a family-owned business, why don't more founders succeed in passing it on to the next generation--and the next? And what can a founder do to increase the odds the business will survive?

Many owners and operators have long realized that employees are one of the major assets in their multi-unit or multi-brand franchise business. Franchise operations usually have quite a bit invested in hiring and training its workers. A smart owner or operator knows that improving a business asset can reap rewards far exceeding the cost of any improvements made. Similarly, the value of people to your organization improves with investments in additional training and education.

When it comes to succession planning, the Northwest may be the country's most evolved region. Maybe it's all that Microsoft money looking for a home, or maybe it's the waters of the Columbia racing toward the Pacific.

Kitty and Jamil Alaily, Cost Cutters franchisees for 22 years in Northeast Wisconsin, have nearly completed the hand-off of their 40 salons (including 4 Supercuts) to their 28-year-old son, Jihad. After two and half years of planning and execution, Kitty Alaily offers some hard-won advice.