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A series of highlights from the 2018 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 8,656 Reads 20 Shares
Is your home office really supporting your system's growth?
  • John DiJulius
  • 8,062 Reads 15 Shares
The fitness franchise sector is in a position of strength. Nearly one out of five Americans belongs to a health club.
  • Emma Pearson
  • 17,476 Reads 91 Shares
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 8,588 Reads 35 Shares
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 25,357 Reads 9 Shares
Technomic study uncovers the latest trends and data concerning consumers’ shifting behavior and attitudes toward breakfast.
  • Multi-Unit Franchisee
  • 4,834 Reads 8 Shares
Jiffy Lube Multi-Unit Franchisee Finds Unique Advantage to Becoming a Mighty Auto Parts franchisee.
  • Multi-Unit Franchisee
  • 5,124 Reads 64 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,210 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,368 Reads 1 Shares
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 8,918 Reads 281 Shares
Now that you have your franchise unit up and running, how do you keep it from stumbling during its first months and years? After all, most small businesses need time to learn the ropes and turn a profit.
  • Eddy Goldberg
  • 31,066 Reads 24 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Most people reading this article probably are members of several loyalty programs. Some are franchisees whose systems have a loyalty program they and their staff have had to implement.
  • Tom Epstein
  • 8,253 Reads 16 Shares
Consider these four fundamental questions when looking for a trustworthy business partner and you can achieve peace of mind and build a sound business.
  • Marc Collopy
  • 9,970 Reads 48 Shares
In a world characterized by devastating and tragic events, multi-unit franchisees should look for ways to be lasting and positive influences throughout communities.
  • Kendall Rawls
  • 11,231 Reads 8 Shares
12 ways to deepen franchisee involvement and grow your system
  • Keith Gerson
  • 9,065 Reads 22 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,697 Reads 2 Shares
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 7,865 Reads 8 Shares
Finding the best site for your new franchise unit (assuming your brand is not mobile or home-based) is a critical decision, one that should be based on the cold, hard facts: the numbers.
  • Eddy Goldberg
  • 45,816 Reads 16 Shares
Not only is Ben & Jerry's franchisee Karen Morse a veteran of serving up the brand's mantra of peace, love, and ice cream, she strives to scoop it forward.
  • Helen Bond
  • 8,428 Reads 9 Shares
New Survey Points to Tight Job Market and Says It’s a “Job Seeker’s Market” For Seasonal Hiring.
  • Multi-Unit Franchisee
  • 8,274 Reads 10 Shares
The complex challenges of a marriage and business partnership often requires both partners to work hard to maintain harmony and drive business performance.
  • Loyd Rawls
  • 8,840 Reads 21 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Senior care franchising is a winning proposition for many entrepreneurs on several fronts. It can enable you to earn a very nice income while simultaneously helping seniors and their families.
  • Emma Pearson
  • 11,901 Reads 11 Shares
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 7,639 Reads 13 Shares
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 7,949 Reads 82 Shares
Finding the best location for your brick-and-mortar unit takes teamwork and time to get it right for long-term success
  • Eddy Goldberg
  • 34,297 Reads 27 Shares
Sonic Drive-In multi-unit franchisee partners bringing Pie Five Pizza locations to Nebraska and Kansas.
  • Multi-Unit Franchisee
  • 5,137 Reads 3 Shares
Wages are important to employees, but so are schedule flexibility and development opportunities. Use these motivators to drive culture, improve retention, and be more competitive.
  • Mike Zorn
  • 6,583 Reads 9 Shares
Growth-oriented U.S. brands seek opportunities abroad.
  • William Edwards
  • 5,300 Reads 2 Shares
Think like a prospect to sell to a prospect.
  • Steve Olson
  • 3,375 Reads 4 Shares
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 3,908 Reads 11 Shares
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