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In her blog on Didit.com, Margaret Murphy, social media coordinator at the digital marketing firm, takes a look at 10 social media trends she expects to continue growing this summer.
  • Margaret Murphy
  • 3,165 Reads 42 Shares
Brands have a new love affair with Millennial men. Who is the Millennial Man, you might ask? He is a hard worker who is typically happier with his current career and making more money than his female counterparts.
  • Jeff Fromm
  • 3,271 Reads 44 Shares
Writing on viralblog.com, Laurens Bianchi explains the benefits of integrating user-generated content into your marketing mix - as well as how to do it.
  • Laurens Bianchi
  • 2,254 Reads 12 Shares
The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
  • 6,580 Reads 1,023 Shares
Jack Hough has never been limited by space. Back in 1996, he was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
  • Debbie Selinsky
  • 6,131 Reads 2 Shares
You've probably heard of emotional eating, but financial advisor Matthew T. Shafer says emotional investing is a problem that needs to be recognized society-wide, especially since the economy has been in such sharp focus this past half decade.
  • Multi-Unit Franchisee
  • 6,470 Reads 16 Shares
This is Part 1 of a series on why new and emerging franchise brands fail. In the first two parts, we discuss 8 points on why they fail.
  • Joe Mathews and Thomas Scott
  • 4,152 Reads 37 Shares
Change in a franchise system is inevitable. All franchise brands across all segments -food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear...
  • Michael Abt, CEO
  • 3,167 Reads 22 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 5,881 Reads
This is the final installment in an ongoing series about making the most of your Discovery Day presentations.
  • Steve Olson
  • 2,409 Reads
Steve and Joanne Reitz are partners in life and in franchising. Since we last checked in with him (2009, Q4) the two also have been partners in exploring.
  • Kerry Pipes
  • 10,920 Reads
Subway
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From a young age, I knew that I wanted to lead an organization. This is possibly due to spending time during my childhood working alongside my father in our family businesses.
  • Franchise Update
  • 13,820 Reads 7 Shares
Lynette Helling spent her first three years as a nurse working in a burn center.
  • Multi-Unit Franchisee
  • 8,905 Reads 58 Shares
Great people throughout history often fail, quite miserably, before finally reaching their goals, says international business strategist Dan Waldschmidt.
  • Multi-Unit Franchisee
  • 7,086 Reads
Mysteries are solved when we use clues to find the culprits behind the crime. Financially speaking, when the crime results in the untimely demise of a business, we often see three usual suspects: low cash, low gross margin, and low net margin.
  • Steve LeFever
  • 15,689 Reads 4 Shares
As CMO at Austin-based Schlotzsky's, Mark Mears oversees the direction of the brand's marketing division, including the strategic management of its marketing and creative services departments, along with directing brand promotions, advertising, creative design, menu tests, and other initiatives.
  • Kerry Pipes
  • 4,547 Reads 144 Shares
We asked Rob Stravitz, vice president of marketing at Valvoline Instant Oil change, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Rob Stravitz
  • 4,106 Reads 1 Shares
There's a lot of competition out there. And, as the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • William Rodriguez
  • 2,902 Reads
Google will now allow desktop and Android mobile users to filter restaurant searches by price, ratings, cuisine, and whether they're open
  • Daniel Lieberman
  • 3,982 Reads
Rose Colarossi, a high-energy multi-unit franchisee from Frisco, Texas, likes to open remarks about her franchising career with this question: "Which came first: the mama or the egg?"
  • Debbie Selinsky
  • 8,323 Reads 1 Shares
For the third consecutive year, FPN is reviewing the previous year's sales trends in the franchise space. While not encompassing all of franchising,
  • Tom Epstein
  • 4,660 Reads
Hot Dish Advertising
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More and more Millennials are leveraging their social media platforms and the Internet for nearly everything.
  • Multi-Unit Franchisee
  • 11,117 Reads 1,023 Shares
Grant Simon entered the world of franchising with Great Clips. That's where he had found success when we first interviewed him back in 2008.
  • Kerry Pipes
  • 7,681 Reads 1 Shares
Over time, every brand evolves to stay relevant to its customers. You may not go through a corporate "rebranding" exercise to the extent that Wendy's, Burger King, or Arby's recently did, adopting a new logo, new store design, and/or new products.
  • Nate DaPore
  • 5,997 Reads
Rich Wilson needed to earn money for his college education. The way he saw it, he had two choices.
  • Kerry Pipes
  • 8,324 Reads 2 Shares
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 2,927 Reads
This is part of an ongoing series about making the most of your Discovery Day presentations.
  • Steve Olson
  • 2,811 Reads 1 Shares
We asked Van J. Ingram, Vice President for Franchise Development at Taco John's International, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 2,808 Reads
MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners
  • Franchise Update Media
  • 8,637 Reads
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
  • Debbie Selinsky
  • 7,911 Reads
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