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This meeting with your prospective candidate is the most important step in the recruitment process. It's your first real "date," the one that determines whether you two have what it takes for a serious relationship.
  • Steve Olson
  • 3,069 Reads
Keeping the business model simple has paid off handsomely for Charles Smithgall over the past 18 years he has been an Aaron's franchisee
  • Kerry Pipes
  • 6,153 Reads 1,014 Shares
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,364 Reads 2 Shares
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic...
  • Daniel Lieberman
  • 3,194 Reads
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
  • Eddy Goldberg
  • 3,285 Reads 1 Shares
More than 5,000 veterans and military spouses have become franchise business owners in the past two years, according to the International Franchise Association.
  • Multi-Unit Franchisee
  • 6,835 Reads 1,023 Shares
Franchise Update Media is pleased to announce a new addition to the company. Diane Phibbs will be taking on a new role as Executive Vice President.
  • Franchise Update Media
  • 9,985 Reads 1 Shares
While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
  • Multi-Unit Franchisee
  • 6,240 Reads
Last year there was an inspiring celebration of the American Dream - and a tinge of sadness, too - as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 6,382 Reads 1 Shares
If you want to know what 2014 will look like in the world of social media marketing, ask the experts!
  • Eddy Goldberg
  • 3,433 Reads
Swahili is a language used throughout eastern Africa. It is a lingua franca - a language used to make communication possible among people not sharing a common mother tongue.
  • Darrel Johnson
  • 6,139 Reads
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Most young franchisors have their sales executive initially screen and pre-qualify prospects.
  • Steve Olson
  • 7,681 Reads 8 Shares
There's a sign on the wall in Charles Haney's Burger 21 restaurant in Voorhees, N.J., that he believes lists all the best ways to succeed. One, he says, defines who he is: "B-different."
  • Debbie Selinsky
  • 8,639 Reads 3 Shares
Great multi-unit franchisees deserve to be recognized. That's exactly why Multi-Unit Franchisee magazine created the annual MVP Awards. If you think you have what it takes – or you know a franchisee who does – nominate them for the MVP Award.
  • Multi-Unit Franchisee
  • 6,072 Reads 1,021 Shares
Do you have an outstanding multi-unit franchisee deserving of recognition? Do you have several?
  • Multi-Unit Franchisee Magazine
  • 3,389 Reads 35 Shares
Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
  • Eddy Goldberg
  • 3,855 Reads
After 10 years of franchising, Pizza Patron is taking an interesting approach to strengthening its brand for future growth and profitability: the company has put its franchising program on hold.
  • Eddy Goldberg
  • 2,804 Reads
A few months ago, the Wall Street Journal ran a front-page story detailing how it's legal for nongovernmental providers of key data series, such as the University of Michigan Consumer Sentiment poll ...
  • Carol Schleif
  • 7,003 Reads
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
  • Daniel Lieberman
  • 3,490 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 3,996 Reads 176 Shares
Earlier this month, Franchise Business Review announced the 2014 recipients of its Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country's most popular franchise brands.
  • Multi-Unit Franchisee
  • 7,626 Reads
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Companies can make more money when they empower employees to make decisions that create over-happy customers, says John Tschohl, president of Service Quality Institute.
  • Multi-Unit Franchisee
  • 4,453 Reads
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
  • Eddy Goldberg
  • 2,891 Reads 11 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,383 Reads
One of Charles Haney's favorite things about his new Burger 21 restaurant in Voorhees, N.J., is a wall sign that he believes lists all the best ways to succeed.
  • Debbie Selinsky
  • 6,311 Reads 1,014 Shares
Each year, Franchising.com likes to take a look back at the articles and news that highlighted the franchise industry. Below you will find a list of the 10 most read articles and news stories that ran across our network in 2013.
  • Benjamin Foley
  • 7,593 Reads 9 Shares
In my previous guest column, I discussed how I came up with the idea for a restaurant concept that fused the speed and inherent benefits of fast casual with the flavors, ingredient quality, and service level of fine dining.
  • Pierre Panos
  • 2,991 Reads
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
  • Martin Hancock
  • 10,171 Reads 1 Shares
Talk about starting a business during the worst of times. Jason Duffy knows just what that's like.
  • Debbie Selinsky
  • 16,964 Reads 229 Shares
Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 4,648 Reads 1,023 Shares
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