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Before he even served his first sandwich, Bill Duke signed a contract with an outside human resource organization to handle all his personnel issues. And after one successful year as a single-store franchise owner, Duke is pleased with his decision.
  • Linda C. Ray
  • 3,460 Reads 17 Shares
The quest for knowledge. That, and an increasingly competitive world, coupled with parent demand, is driving the tutoring and learning center industry. It's another growing opportunity in franchising. The Education Industry Association projected growth of 15 percent in this sector last year. Higher expectations, low test scores, and mounting competition for admission to top-tier universities are boosting student enrollment at tutoring and learning centers across the country. Facilities like Sylvan, Huntington, and Kumon are witnessing this exploding growth firsthand.
  • Kerry Pipes
  • 1,930 Reads 5 Shares
The most powerful players in franchising will meet in March for the nation's only conference dedicated to the industry's fastest-growing and most targeted audience - multi-unit franchise developers.
  • 2,147 Reads 35 Shares
The best way to ensure profitable sales growth is to keep building an ever-increasing base of loyal customers. Customer research consistently proves that "loyal" customers are worth much more than merely "satisfied" customers. Only "highly satisfied" customers become loyal customers. They buy more often; they spend more per transaction, and they drive new customers your way with positive word-of-mouth advertising.
  • 2,823 Reads 3 Shares
Pizza. A blank canvas filled with dreams. Starting with the crust and rising upward through the sauce, cheese and toppings, pizza can be tailored to satisfy the palate - and pocketbook - of anyone. And pizza franchises have become the dream of many an entrepreneur.
  • Eddy Goldberg
  • 3,168 Reads 8 Shares
Much has been made of the benefits of web-based technology as it applies to the franchise corporate office and how it can easily and effectively collect financial data from its franchisees.
  • Kerry Pipes
  • 3,109 Reads 3 Shares
As the American waistline has continued to expand, more and more people are turning to fitness centers to help them lose weight. Statistics show that more than 60 percent of all Americans are overweight. A 2004 report by nonprofit research group RTI International and the Centers for Disease Control and Prevention estimates that obesity costs the United States as much as $75 billion in medical expenditures annually. "With the cost of health care being what it is, people want to make it a priority to take care of themselves," says Shirley Archer, an author, speaker, and health and wellness educator for the Health Improvement Program at Stanford University. Consequently, fitness-related franchises are rapidly growing to fill this niche.
  • 3,963 Reads 7 Shares
Did you know that the average time a visitor spends on a single web advertisement is less than 2.4 minutes? You might ask, so what? What it means is that you have less than 2.4 minutes to explain a) who you are; b) what you do; c) why should they join you; and d) what the requirements are for becoming your franchisee--and still leave them time to fill out the application. Needless to say, your window of opportunity is rather small. This means that you must optimize your advertisement to be as efficient as possible. Let's examine the steps to maximize performance.
  • Benjamin Foley
  • 2,532 Reads 4 Shares
This fall, Franchise UPDATE conducted its eighth annual lead generation and sales survey. Once again, the Internet received the lion's share of budgets and generated the most leads. We are noting the continuing strong trend toward broker networks-almost everyone is making some use of these networks.
  • 3,472 Reads 10 Shares
"It's personalities that makeany business," says ZaneTankel, and he shouldknow. He's owned a number ofthem, starting withcommercial printing. Now he'schairman and chief executiveofficer of Apple-Metro, Inc.,the sole franchisor in the NewYork metropolitan area ofApplebee's and Chevys.
  • Ripley Hotch
  • 4,169 Reads 35 Shares
The sandwich has come a long way since its invention in 1762 by the Fourth Earl of Sandwich - or so the story goes. That's when the Earl is credited with being the first person to slap a couple of slices of bread around his meat (or order his servants to).
  • Eddy Goldberg
  • 4,024 Reads
MassageLuXe
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We know that the profession of franchise sales is an honorable one and that many sales professionals are great at what they do. But let's face it: For many people, the word "selling" is a mighty nasty word, and the idea of dealing with a "salesperson" is about as pleasant as having a root canal!
  • Flo Schell
  • 4,152 Reads 5 Shares
I must be becoming a curmudgeon. In recent Viewpoint columns, I have taken potshots at the FTC and my fellow franchise lawyers. So far, the state franchise regulators have for some reason been below my radar screen. Why? Over the course of my...
  • Franchise Update
  • 4,928 Reads 7 Shares
I must be becoming a curmudgeon. In recent Viewpoint columns, I have taken potshots at the FTC and my fellow franchise lawyers. So far, the state franchise regulators have for some reason been below my radar screen. Why?
  • Rupert M. Barkoff
  • 3,613 Reads 9 Shares
Many area developers are under tight time pressure to open new units. Often, area developers will agree to growth provisions in their franchise agreements that can be unrealistic to all but the most sophisticated operators. Franchisors will, of course, prefer to grant territorial rights to those who promise rapid growth. Once you have been awarded those rights, you may have the best intentions and plans to meet your growth requirements, but you may discover early on that it takes much longer than expected to open each store. The realization sets in early with most that they stand to breach their franchise agreement’s growth requirements and find themselves struggling to catch up. Like a swimmer who panics, a lot of splashing occurs but little in the way of real movement happens.
  • Jeremy Behar
  • 3,021 Reads
There's no place like home - and for an increasing number of Americans, there's no business like home business. The rise of home-based franchise opportunities coincides with the shift to a service economy in the United States. As more households with two working adults struggle to make ends meet, a combination of factors has made working from home an increasingly attractive option.
  • Eddy Goldberg
  • 2,362 Reads
Building a franchising empire in the restaurant industry takes a good deal of planning, commitment, and expertise. Fortunately for the industry there still are leaders out there who can bring all those qualities to the table.
  • Joan Szabo
  • 4,225 Reads 39 Shares
For Don Cape, franchising came as an afterthought-and a good one. Cape, 34, who grew up in a family that developed land in Montana, focused his education and early career almost exclusively in real estate, finance, and development.
  • Eddy Goldberg
  • 4,654 Reads 15 Shares
Nevermind rising room rates and increased hotel occupancy, customer satisfaction in the hotel industry is up, a new study says. The annual J.D. Power and Associates North America Hotel Guest Satisfaction Index Study measured overall hotel guest satisfaction based on six measures: check-in/check-out, guest room, food and beverage, hotel services, hotel facilities, and costs and fees. Hotel chains were ranked in six segments: luxury, upscale, mid-scale full service, mid-scale limited service, economy/budget and extended stay.
  • 3,611 Reads 129 Shares
Cost savings are integral to the success of any franchisor, and effective purchasing of equipment is a simple way to bolster profits and improve efficiency and quality.
  • Mark Krebs
  • 3,804 Reads 2 Shares
Time for my annual "just got back from the IFA Convention" column. I saw lots of my lawyer friends while there-also met a lot of suppliers, franchise consultants, academicians, journalists, and franchisees. Occasionally, I even came a cross a franchisor. Didn't see too many psychologists, however. Why not?
  • Lawrence Bivins
  • 4,043 Reads 9 Shares
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Business supplies are like the air we breathe: they're all around, necessary for life, and noticed only when missing. Where would we be without our business cards, business forms, stationery, logo-ized pens, printer and toner cartridges-not to mention all the computing and communication gear and gizmos-that keep the wheels of commerce turning? And don't forget the signage on everything from delivery trucks to the booths of trade shows.
  • Eddy Goldberg
  • 2,608 Reads 7 Shares
For those of you who have been living under a rock for the past 10 years, I have a newsflash: Since 1995, The Federal Trade Commission has been involved in a rule- making process to amend the FTC Rule (the "Rule") to change certain disclosure...
  • Franchise Update
  • 4,945 Reads 2 Shares
For those of you who have been living under a rock for the past 10 years, I have a newsflash: Since 1995, The Federal Trade Commission has been involved in a rule- making process to amend the FTC Rule (the "Rule") to change certain disclosure requirements and to recognize certain changes to the franchise business sales model and use of technology in the franchise sales process. What we know is the likely substance of the changes; what we don't know is when they'll be implemented.
  • Lane Fisher
  • 3,453 Reads 2 Shares
In 1991, Jeff Johnson wife Carol were successful multi-unit franchisees for Schlotzky's deli. They had three units of their own in Lincoln, Neb., and area developer rights for a five-state region in the upper Midwest.
  • Ripley Hotch
  • 3,496 Reads 7 Shares
Imitation is said to be the sincerest form of flattery. If that's true, discount giants Wal-Mart and Target have paid a glowing compliment to small but booming dollar stores, including franchises such as My Dollar Store, Dollar Castle, Just-A-Buck and Dollar Discount. Wal-Mart is testing "Pennies-n-Cents" sections in 20 of their Supercenters, and Target has launched The I Spot in the front of about 125 of its stores.
  • Debbie Selinsky
  • 3,168 Reads 20 Shares
Franchise organizations cite these conventions as a vitally important part of their success. Traditionally, the meetings have provided an opportunity to bring franchisees together regularly to share system information and offer training. But these "family" get-togethers are continuing to evolve as franchisors look for new and refreshing ways to attract, motivate, and energize their franchise operators and send them back to their stores full of information and inspiration.
  • Kerry Pipes
  • 3,815 Reads 1,023 Shares
Lending experts say if you haven't provided financing information on non-bank lenders to prospective franchisees, you may be missing an important opportunity. There are a number of advantages to using non-bank lenders for franchise development, and franchisees who need financing help will appreciate the information you provide.
  • Joan Szabo
  • 6,918 Reads 1,014 Shares
Quick lube shops may seem to be on every corner of most major American cities, but that's not true overseas in places like China and even north of the border in Canada.
  • Kerry Pipes
  • 6,377 Reads 422 Shares
How do you measure the success of a web site? Many people claim that Alexa (http://www.alexa.com/), by Amazon.com is the definitive answer. For years, web developers and marketing experts have flooded the market with boasts of high Alexa ratings in hopes they will increase their client lists. But is Alexa really the gold standard or simply fools gold?
  • Benjamin Foley
  • 2,380 Reads 1 Shares
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