Franchise Guide: - Franchising.com

RSS Subscribe

Co-branding has been described as the combining and retaining of two or more brands to create a single, unique product or service. No matter how you describe it, it's a strategy that has really taken off in franchising.
  • Kerry Pipes
  • 63,668 Reads 56 Shares
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 24,894 Reads 16 Shares
Houston-Based Multi-Brand Operator Kicks Off The Year By Opening The First of Four New Captain D's Locations in The City.
  • Multi-Unit Franchisee
  • 19,841 Reads 3 Shares
6 Key Indicators That Will Help You Evaluate and Identify Leaders Within your Franchise Company.
  • Kendall Rawls
  • 20,834 Reads 28 Shares
With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 16,824 Reads 17 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 14,465 Reads 2 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 23,766 Reads 1 Shares
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.
  • Eddy Goldberg
  • 112,707 Reads 88 Shares
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 22,212 Reads 8 Shares
Two Multi-Unit Operators Merge to Become Tropical Smoothie Café's Largest Franchisee and Then Sign New Development Agreement.
  • Multi-Unit Franchisee
  • 22,499 Reads 4 Shares
Why you should set resolutions for your business and the benefits you can reap from sticking to them.
  • Kendall Rawls
  • 25,818 Reads 4 Shares
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 37,568 Reads 53 Shares
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 21,576 Reads 5 Shares
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 23,345 Reads 6 Shares
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 27,776 Reads 13 Shares
Prospective franchisees have several different entry points into franchising. The most common entry path for a new franchisee is to sign on for a single unit and operate it.
  • Eddy Goldberg
  • 56,777 Reads 27 Shares
From his childhood growing up in Houston, Pakistani-born Amin Dhanani watched his father, the late Hassan Ali Dhanani, and family members build The Dhanani Group, a billion-dollar, mega-successful franchisee for Burger King and its own massive convenience store business.
  • Debbie Selinsky
  • 74,376 Reads 53 Shares
Five Guys Burgers and Fries Multi-Unit Operator Signs Agreement to Open 18 Melt Shop Locations Throughout Pennsylvania, New Jersey, and Delaware.
  • Multi-Unit Franchisee
  • 31,264 Reads 11 Shares
A new Technomic study reveals trends and data about consumers' shifting behavior and attitudes towards retailer meal solutions (RMS).
  • Multi-Unit Franchisee
  • 27,946 Reads 3 Shares
Thinking of going global in 2018? These countries are worth a look.
  • William Edwards
  • 30,956 Reads 19 Shares
This second in a series of highlights from the 2018 Annual Franchise Development Report (AFDR) looks at where the money in recruitment budgets goes.
  • Eddy Goldberg
  • 28,243 Reads 46 Shares
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Taking a franchise brand international requires research, dedication, and a lot of hard work. And as we looked at last time, it requires strong relationships with the right people on the ground in the international countries. People like Americans Jake Weinstock and Paul Kuebler, who teamed up with Russian entrepreneur Vladimir Grumlik, to open Gold's Gym franchises.
  • Kerry Pipes
  • 53,775 Reads 42 Shares
Mark H. Friedman has 25 years of management consultant experience crafting high-end, multi-million-dollar turnaround strategies for large companies.
  • Helen Bond
  • 44,255 Reads 87 Shares
2018 is set to open with more than a dozen states raising the minimum wage and subsequently increasing labor costs for business operators.
  • Multi-Unit Franchisee
  • 35,561 Reads 21 Shares
Married Couple Open Second Massage Heights Location with Additional Units Planned for the Next Two Years.
  • Multi-Unit Franchisee
  • 35,604 Reads 17 Shares
Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 29,903 Reads 44 Shares
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 31,628 Reads 4 Shares
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 32,921 Reads 15 Shares
Diversification, a recommended strategy in designing an investment portfolio, is a big part of the thinking behind the growth in multi-brand franchising. No matter how good the ROI may be from a single brand, savvy investors know it's not wise to put all their eggs in one basket.
  • Eddy Goldberg
  • 65,193 Reads 8 Shares
I've been fortunate over the years to consistently think about and work on the intersection of people's experiences and how technology can help make them better.
  • Jocelyn Mangan
  • 35,731 Reads 12 Shares
Share This Page

Subscribe to our Newsletters