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Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,045 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,519 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,416 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,449 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,818 Reads
I've often heard this comment by franchisees: "I keep my own books to save money, but I really hate the process!" Just as often, I've made the following response: "Business owners/managers should do what they do best; focus on making it and selling it."
  • Steve LeFever
  • 11,105 Reads 1 Shares
When one brand just won't do, growth-hungry franchisees add new ones. And why not?
  • Kerry Pipes
  • 5,365 Reads 44 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
  • Marsha Friedman
  • 4,853 Reads 14 Shares
Over the years we have encountered hundreds of successful business owners who have made the statement "I have it all done," as they describe how well they have planned and documented their business succession plan.
  • David J. Ciambella and Loyd H. Rawls
  • 6,367 Reads 166 Shares
Productivity is enhanced and empowerment achieved when leaders solicit, then act upon employee feedback, ideas, and concepts.
  • Timothy Bednarz
  • 4,008 Reads 2 Shares
Jay Staggs is sailing high these days with his EagleRider motorcycle rental franchise in Washington, DC.
  • Multi-Unit Franchisee
  • 3,960 Reads 26 Shares
Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
  • Franchise Update
  • 4,595 Reads 1,021 Shares
As franchisors, it's your primary responsibility to make operational decisions based on the franchise system as a whole.
  • Bill Wagner
  • 4,514 Reads 10 Shares
As of 2012, there were about 1,300 franchised food brands operating in the U.S.; roughly two thirds started offering franchises in 2000 or later.
  • FRANdata
  • 14,432 Reads 1 Shares
"Dreamers" love the idea of owning their own business. They envision themselves as happy proprietors of a fun ice cream store, socializing with smiling families raving about their scrumptious hot fudge sundaes in their Ben & Jerry's franchise.
  • Steve Olson
  • 2,012 Reads 1,021 Shares
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,465 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,777 Reads 316 Shares
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 2,089 Reads
When it comes to recruiting and selecting new hires, it's amazing how many astute business owners and managers repeatedly shoot themselves in the foot.
  • Mel Kleiman
  • 4,740 Reads 37 Shares
In some companies, under the premise that they will be perceived more meaningful, rewards and recognitions are given so infrequently as to in fact be meaningless.
  • Timothy Bednarz
  • 5,499 Reads 197 Shares
Just a couple of years ago Tom McDonald was a Burger King franchisee worried about the brand's need to keep up with the times. But he felt like no one was listening to his concerns.
  • Multi-Unit Franchisee
  • 5,031 Reads 140 Shares
Indevia Accounting
SPONSORED CONTENT
Indevia Accounting
SPONSORED CONTENT
Indevia Accounting
SPONSORED CONTENT
A strong leader needs to define their vision for success, effectively document it, and communicate it over and over again.
  • Bill Swanson
  • 7,295 Reads 5 Shares
Employee theft is a common crime that is not even regarded as such by most people who commit it.
  • Patrick Barnett
  • 5,166 Reads
Richard Martinez and his brother George served together during the first Gulf War. Now the two are serving together in a different kind of endeavor - franchising.
  • Multi-Unit Franchisee
  • 4,165 Reads 113 Shares
  • Jennifer Kushell
  • 3,452 Reads 60 Shares
Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event.
  • Franchise Update
  • 3,582 Reads 142 Shares
In a digital world, it's no longer possible to have a gap between what you say and do.
  • Jonathan Becher
  • 4,847 Reads
In all likelihood, 2013 will feel a lot like 2012. Only two significant factors could change the economic environment in 2013 from the past two years of choppy, but painfully gradual improvement.
  • Darrell Johnson
  • 6,049 Reads 2 Shares
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,685 Reads 272 Shares
Instagram, Snapchat, and Tumblr are all experiencing a lot of success with the teen demographic, which often serves as a sensitive barometer of trends.
  • Daniel Lieberman
  • 3,758 Reads 1 Shares
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