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For Dev and Sunita Sagar, branching out from their Denny's restaurant into Baja Fresh and Jack in the Box allowed them to cover different segments of the restaurant business in Northern California
  • Multi-Unit Franchisee
  • 5,391 Reads
In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,051 Reads 8 Shares
Consumer survey results indicate that 97 percent of consumers investigate products and services over the Internet before buying.
  • Kerry Pipes
  • 4,333 Reads 57 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 8,779 Reads
You may not know it yet, but you are at war. An unprecedented battle rages over what you are entrusted to protect: your customer's credit card data.
  • David Ellis
  • 5,189 Reads 61 Shares
The final step in a simple social media strategy comes down to preparation.
  • Erica McClenny
  • 3,431 Reads 57 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 2,875 Reads 4 Shares
On the cusp of turning 30, Bryan Selden was looking to grow his business.
  • John Carroll
  • 4,343 Reads
It's a smooth ride when you have the right franchisees in your system. But what do you do with those frustrated franchisees that "aren't making it happen?"
  • Steve Olson
  • 2,841 Reads 5 Shares
Smart franchisees are always looking for ways to increase cash flow and reduce expenses.
  • Andy Gustafson
  • 9,486 Reads 189 Shares
During the past couple of years, the U.S. government has reduced the number of raids on businesses that knowingly, or unwittingly, employ illegal immigrants
  • Multi-Unit Franchisee
  • 4,400 Reads 123 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Most of us hate complaints. We hate to get them, and we hate to give them.
  • Multi-Unit Franchisee
  • 7,241 Reads
Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.
  • Marc Kiekenapp
  • 3,221 Reads 23 Shares
Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.
  • Debbie Selinsky
  • 4,615 Reads 2 Shares
Brothers Joe, Ricky, and John Rosa were no strangers to the restaurant business.
  • Multi-Unit Franchisee
  • 12,240 Reads
Try a few of these selling tips to sharpen your process and accelerate your inquiry-to-close cycle.
  • Steve Olson
  • 6,861 Reads 389 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand?
  • Franchise Update
  • 6,202 Reads 517 Shares
The Annual Franchise Development Report (AFDR) from Franchise Update Media Group is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 5,107 Reads 24 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.
  • Eddy Goldberg
  • 5,590 Reads 179 Shares
Interest rates right now are low—very low. They've been low for a while. And they're expected to remain low for the foreseeable future
  • Dean Zuccarello
  • 5,947 Reads 1 Shares
When Michael Ansley was a teenager helping his father, a painter, with work at KFC and Wendy's restaurants in Springfield, Ohio, he soaked up both his father's entrepreneurial spirit and a basic knowledge of the food and franchising business.
  • Debbie Selinsky
  • 6,864 Reads 1 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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One common thread linking this year's group of multi-unit dominators is how none planned a career in franchising.
  • Eddy Goldberg
  • 5,268 Reads
Recently, I spent several hours with Simon Sinek, a very creative New York marketing strategist.
  • Howard Putnam
  • 5,095 Reads 40 Shares
Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
  • Kerry Pipes
  • 9,416 Reads 840 Shares
They are athletes, Nobel Prize winners, and heads of state.
  • John Tschohl
  • 9,565 Reads 1 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 3,254 Reads 36 Shares
On the cusp of turning 30, Bryan Selden was looking to grow his business.
  • John Carroll
  • 8,632 Reads 1 Shares
The customer journey is made up of the experiences that come from all interactions with your brand. Some customer experiences are created directly by marketing and some by operations.
  • Jack Mackey
  • 4,394 Reads 271 Shares
Last summer he was touring with fellow rap star Lil Wayne while also preparing for the release of his fifth studio album, which was being released by his own Maybach Music Group Empire.
  • Franchising.com
  • 15,353 Reads 1,023 Shares
I began this series in June by asking if your business had a social media strategy.
  • Erica McClenny
  • 11,628 Reads 81 Shares
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