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Australia Feature Articles

Informative articles to support business buyers, franchisees, and franchisors in Australia.

A look at international consumer trends by country, demographics, and more.
  • William Edwards
  • 7,382 Reads 5 Shares
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
  • Eddy Goldberg
  • 24,757 Reads 4 Shares
Tutor Doctor focuses on quality prospects and international growth
  • Scott Thompson
  • 10,445 Reads 201 Shares
Europe is a ripe market for U.S. brands - if they know what they're doing.
  • Peter Schwarzer
  • 10,807 Reads 29 Shares
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
  • Franchise Update
  • 13,153 Reads 1 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 17,269 Reads 104 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,133 Reads 2 Shares
George Tinsley has been a part of Kentucky Fried Chicken/KFC for more than three decades, so long that he had the opportunity to work alongside the brand's now-legendary founder, Harland "Colonel" Sanders, for three years.
  • Kerry Pipes
  • 14,371 Reads 194 Shares
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 3,235 Reads 5 Shares
Singapore offers U.S. franchisors opportunities for growth
  • Peter Schwarzer
  • 25,490 Reads 45 Shares
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • Bill Edwards
  • 6,986 Reads 3 Shares
IHOP
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IHOP
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IHOP
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So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging
  • Eddy Goldberg
  • 3,430 Reads
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,074 Reads
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
  • William Edwards
  • 5,013 Reads 3 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • William Edward
  • 3,555 Reads
It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
  • William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
  • 2,432 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 13,533 Reads 3 Shares
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 14,514 Reads
IFA Names 2016 Officers. Multi-Unit Franchisee David Barr will serve as secretary for the group in 2016.
  • Multi-Unit Franchisee
  • 7,004 Reads 2 Shares
Harsh Ghai's northern California-based multi-brand business may be rooted in food and family, but aggressive growth and smart development are the cornerstones of the company's success.
  • Helen Bond
  • 9,185 Reads
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
  • William Edwards
  • 4,732 Reads 179 Shares
Jamba®
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An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.
  • Bill Edwards & Robert Shaw
  • 3,928 Reads 1,023 Shares
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • Daniel Lieberman
  • 3,327 Reads
When it comes to making a difference and getting things done, there is a distinct difference between those that do and those that don't. Those that do have conviction, absolute commitment, and an unwavering desire to get results.
  • Rowdy McLean
  • 7,175 Reads 41 Shares
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
  • Darrell Johnson and Eric Simon
  • 4,990 Reads 1,023 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
  • William and Heather Edwards
  • 5,014 Reads 28 Shares
There are a lot of blogs about marketing out there, and many of them are worth reading - well-written, original, full of valuable information and fresh perspectives.
  • Maggie Jones
  • 4,124 Reads 1,014 Shares
If you have decided to "Go Global" with your franchise, the next question is, "Now what?" Recent reports by both McKinsey and the Economist indicate that global executives in many regions of the world are more bullish about new investments than in recent years.
  • William Edwards
  • 2,624 Reads
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 2,337 Reads
Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
  • Eddy Goldberg
  • 3,295 Reads

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