New Jersey Feature Articles
Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.
Informative articles to support business buyers, franchisees, and franchisors in New Jersey.
For franchisors that want to rapidly expand their franchise systems, the local digital marketing imperative is clear. A recent survey of 437 service industry franchisees found that 58% view online marketing as "very important" or "important" to the success of their business.
- Gary Ritkes
- 4,370 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
- Daniel Lieberman
- 3,801 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
- Debbie Selinsky
- 10,701 Reads 28 Shares
Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
- Multi-Unit Franchisee
- 8,629 Reads
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
- Eddy Goldberg
- 12,176 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
- Eddy Goldberg
- 3,364 Reads 1,021 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales. Like all of our businesses, the portals have gone through a transformation and are making many positive changes so they can continue to provide us with good inquiries.
- Marc Kiekenapp
- 3,707 Reads
Discuss the role of diversity inside your marketing department and in your marketing strategies.
- Franchise Update
- 4,661 Reads 1,021 Shares
Tom Sutko spent three decades in leadership roles with a Fortune 500 company. The years taught him a lot about management and operations.
- Multi-Unit Franchisee
- 9,422 Reads 2 Shares
Here's an intriguing idea from New York Times best-selling author and writing coach Michael Levin, "Creativity is a muscle; use it or lose it." Levin says anyone can grow their creativity just like any other muscle.
- Multi-Unit Franchisee
- 6,159 Reads
In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
- Jack Mackey
- 10,447 Reads 1 Shares
Conventional wisdom says it makes sense for multi-unit franchisees with food brands to stick with food as they expand. Ahmed El-Hawary doesn't see it that way.
- Debbie Selinsky
- 9,268 Reads 2 Shares
I literally grew up working in the business before it became a holding company for multiple franchised service brands. By the time I was 13, I was learning all about sales and customer service at a car wash my father owned.
- Franchise Update
- 4,939 Reads
Business owners and managers today face a myriad of challenges--a tight market with strong competition, workforce issues, slimming margins, and the need to keep pace with technological advancements to name a few.
- Michael Vaughan
- 6,183 Reads
Ted Kergan has been a student in the school of hard knocks. He's got the diploma to prove it. But along the way he's become Louisiana's largest Sonic Drive-In franchisee.
- Debbie Selinsky
- 13,339 Reads 3 Shares
We hear hacking horror stories every day. Businesses around the world call us in a panic, needing to decipher what went wrong with their security.
- David Ellis
- 13,646 Reads 7 Shares
This winter, many of us were confined to the house by bad weather, and it's likely that you were exposed to some outrageously expensive TV commercials in the Super Bowl and the Olympics, or in the network programming that helped pass the time, even entertained at times.
- Barry Klein
- 3,547 Reads
Winter is doing its best to hang on in the northern parts of the country, but it's not all that far to June and the fourth annual Franchise Consumer Marketing Conference (FCMC).
- Franchise Update Media
- 3,187 Reads
We asked Whitney Samuelson, director of marketing at Maid Brigade, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
- Whitney Samuelson
- 4,064 Reads
Looking at excellent designs and great user experiences on the Internet and learning from the best is smart, but it's also a good idea to see what you should avoid like the plague.
- Daniel Lieberman
- 3,400 Reads
For many multi-unit franchisees one brand just isn't enough. They prefer to spread their risk across different brands, seeking diversity and economies of scale.
- Kerry Pipes
- 9,614 Reads 1,023 Shares
Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
- Jack Mackey
- 4,772 Reads
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
- John Tschohl
- 9,472 Reads 1 Shares
In March 2013, U.S. banking regulators issued new guidance designed to curb increasingly aggressive lending by both banks and finance companies.
- Dean Zuccarello
- 5,386 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
- Kerry Pipes
- 9,770 Reads 1 Shares
If you have decided to "Go Global" with your franchise, the next question is, "Now what?" Recent reports by both McKinsey and the Economist indicate that global executives in many regions of the world are more bullish about new investments than in recent years.
- William Edwards
- 3,150 Reads
We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
- Kerry Pipes
- 3,920 Reads
When he was a young man fresh off the farm in Dalhart, Texas, Mike Treadwell wanted to stretch his entrepreneurial wings by opening a restaurant. First, he opened an Alfie's Fish 'n Chips in Amarillo, then a Mike's Fried Chicken & Fish.
- Debbie Selinsky
- 8,242 Reads 26 Shares
I believe the saying, "You are the sum of all your experiences" is pretty accurate. I've experienced a lot of challenges throughout my life, both personal and professional, and those challenges have definitely helped guide me in leadership roles.
- Franchise Update
- 4,679 Reads 1 Shares
Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
- Multi-Unit Franchisee
- 12,779 Reads 1,023 Shares
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