New Jersey Feature Articles
Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.
Informative articles to support business buyers, franchisees, and franchisors in New Jersey.
From a young age, I knew that I wanted to lead an organization. This is possibly due to spending time during my childhood working alongside my father in our family businesses.
- Franchise Update
- 13,855 Reads 7 Shares
Lynette Helling spent her first three years as a nurse working in a burn center.
- Multi-Unit Franchisee
- 8,944 Reads 58 Shares
As CMO at Austin-based Schlotzsky's, Mark Mears oversees the direction of the brand's marketing division, including the strategic management of its marketing and creative services departments, along with directing brand promotions, advertising, creative design, menu tests, and other initiatives.
- Kerry Pipes
- 4,564 Reads 144 Shares
We asked Rob Stravitz, vice president of marketing at Valvoline Instant Oil change, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
- Rob Stravitz
- 4,131 Reads 1 Shares
There's a lot of competition out there. And, as the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
- William Rodriguez
- 2,919 Reads
Google will now allow desktop and Android mobile users to filter restaurant searches by price, ratings, cuisine, and whether they're open
- Daniel Lieberman
- 4,010 Reads
Rose Colarossi, a high-energy multi-unit franchisee from Frisco, Texas, likes to open remarks about her franchising career with this question: "Which came first: the mama or the egg?"
- Debbie Selinsky
- 8,361 Reads 1 Shares
For the third consecutive year, FPN is reviewing the previous year's sales trends in the franchise space. While not encompassing all of franchising,
- Tom Epstein
- 4,674 Reads
Grant Simon entered the world of franchising with Great Clips. That's where he had found success when we first interviewed him back in 2008.
- Kerry Pipes
- 7,724 Reads 1 Shares
Over time, every brand evolves to stay relevant to its customers. You may not go through a corporate "rebranding" exercise to the extent that Wendy's, Burger King, or Arby's recently did, adopting a new logo, new store design, and/or new products.
- Nate DaPore
- 6,016 Reads
Rich Wilson needed to earn money for his college education. The way he saw it, he had two choices.
- Kerry Pipes
- 8,352 Reads 2 Shares
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
- Franchise Update Media
- 2,948 Reads
This is part of an ongoing series about making the most of your Discovery Day presentations.
- Steve Olson
- 2,823 Reads 1 Shares
MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners
- Franchise Update Media
- 8,684 Reads
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
- Debbie Selinsky
- 7,969 Reads
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
- Jacob Grosshandler
- 3,686 Reads
Why won't my employees just do what I tell them? Why am I struggling to motivate my team? Why aren't they giving me the performance I need?
- Dr. Tasha Eurich
- 7,071 Reads 1 Shares
The home care industry has rapidly become one of the most popular in franchising--with some of the most satisfied and successful franchisees, according to a new report just released by Franchise Business Review.
- Multi-Unit Franchisee
- 5,343 Reads
The Affordable Care Act (ACA) implementation, potential minimum wage increases, and likely overtime rule changes add to the ongoing challenges of managing the expense side of any business.
- Darrell Johnson
- 4,596 Reads
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
- Franchise Update Media
- 2,971 Reads
For franchisors that want to rapidly expand their franchise systems, the local digital marketing imperative is clear. A recent survey of 437 service industry franchisees found that 58% view online marketing as "very important" or "important" to the success of their business.
- Gary Ritkes
- 4,324 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
- Daniel Lieberman
- 3,783 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
- Debbie Selinsky
- 10,668 Reads 28 Shares
Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
- Multi-Unit Franchisee
- 8,588 Reads
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
- Eddy Goldberg
- 12,103 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
- Eddy Goldberg
- 3,334 Reads 1,021 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales. Like all of our businesses, the portals have gone through a transformation and are making many positive changes so they can continue to provide us with good inquiries.
- Marc Kiekenapp
- 3,688 Reads
Discuss the role of diversity inside your marketing department and in your marketing strategies.
- Franchise Update
- 4,635 Reads 1,021 Shares
Tom Sutko spent three decades in leadership roles with a Fortune 500 company. The years taught him a lot about management and operations.
- Multi-Unit Franchisee
- 9,383 Reads 2 Shares
Here's an intriguing idea from New York Times best-selling author and writing coach Michael Levin, "Creativity is a muscle; use it or lose it." Levin says anyone can grow their creativity just like any other muscle.
- Multi-Unit Franchisee
- 6,116 Reads
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