New Mexico Feature Articles
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Informative articles to support business buyers, franchisees, and franchisors in New Mexico.
Technology tools have become a mainstay for every multi-unit franchisee, used for planning, budgeting, forecasting, and many other daily activities. Today franchisees are embracing technology for demographic research and site selection.
- Kerry Pipes
- 6,135 Reads 259 Shares
On the Friday morning after Congress voted down the first, "unsweetened" $700 billion bailout package--and with credit frozen and the lending climate getting icier by the hour--franchise sales executives at Franchise Update's Leadership & Development Conference put their heads together in a Friday morning "mindshare" session to brainstorm answers to some tough questions on what they're doing to make sales.
- Eddy Goldberg
- 3,846 Reads 1 Shares
The multi-unit operators highlighted in this issue of have gained both market dominance and respect for their achievements. Wouldn't it be nice to follow in their footsteps? How does one go about doing so? Bookstores are full of how-to books on every aspect of strategic and tactical business building. Yet, ultimately, it mostly comes down to trial and error because the single biggest factor is you and the people around you in your company.
- Darrell Johnson
- 3,837 Reads 23 Shares
The secret is out of the box. The mystery shopping has ended and the results have been revealed. Each year, for more than a decade now, Franchise UPDATE has conducted a mystery shopping survey of franchisors to assess their lead generation and recruiting efforts. Two methods--telephone and online--are "shopped" and objectively recorded. Each franchise organization registered for this year's annual Franchise Leadership & Development Conference by a specific cutoff date--nearly 150 of this year's attendees--was evaluated, and its data included in the study.
- Franchise Update Magazine
- 5,300 Reads 8 Shares
It was like a gut punch for Charlie Marshall. In less than a year's time, the Spring-Green Lawn Care multi-unit franchisee went from paying $12 per bag for lawn fertilizer to more than $25 per bag. "That will make you look for ways to streamline and cut costs," says Marshall. To add insult to injury, gasoline prices were skyrocketing, making it even more expensive to fire up his seven trucks and dispatch crews to care for his customers' lawns each day.
- Kerry Pipes
- 4,659 Reads 1 Shares
About 20 years ago, Greg Cutchall learned a crucial lesson. An investor group he worked with forced him out of a chain of KFC restaurants in Omaha, units he had operated and helped to build. That fired him up to make things happen for himself.
- John Carroll
- 5,251 Reads 1 Shares
When you have only one location, it's pretty easy to work both in your business as well as on it.
When you have two locations, most often it's still doable--you can manage it. Almost without exception, however, when you get to three or more locations, you'll find yourself stretched way past your limits. You will be so busy working in your business that you won't have any time to work on it, and that's a recipe for disaster. When the disasters start piling up, it's past time to recruit the unit-level managers (ULMs) you need to keep things running smoothly and help you grow your business.
- Mel Kleiman
- 4,385 Reads 22 Shares
All franchisors place a high priority on gaining new recruits and responding to contacts from prospective franchisees. But who's setting the pace on performance? Once again, Franchise UPDATE's mystery shoppers hit the phones--and the websites--checking out franchisors from coast to coast to see which were doing the very best work. The best and the brightest were recognized in the 10th annual STAR (Speaking To And Responding) Awards--from the three top national performers to the companies that excelled at fielding telephone contacts or quickly getting back to website leads.
- John Carroll
- 4,239 Reads 12 Shares
Reciprocity Restaurant Group President Lyndon Johnson good-naturedly lets new acquaintances have a little fun with his name. That's because he's fine with his name. "I can think of a lot worse people to share a name with," says Johnson.
- Debbie Selinsky
- 7,524 Reads 251 Shares
The daily flurry of bad economic and financial news recently has made it difficult to focus on time periods beyond weeks, days, or even hours. However, I'll try to put things in perspective for the franchise community and offer both a forecast and some suggestions on how we can make the best of 2009.
- Darrell Johnson
- 4,511 Reads
Retailers have never been shy about enticing customers to buy through all kinds of incentives. Now a franchisor has followed suit. During the last quarter of 2008, Seattle-based Emerald City Smoothie was offering a "buy one, get one free" franchise promotion. Seriously.
- Franchise Update Magazine
- 7,204 Reads
Early in my career I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor and syndicated columnist, labeled our business-to-business franchise one of the "top ten best franchises in America." His story generated 11 new franchisees for us. At no cost!
- Steve Olson
- 3,746 Reads 10 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced that registration is now open for the 8th Annual Multi-Unit Franchising Conference. The conference will be held at the Bellagio Hotel in Las Vegas, April 15-17, and this year's theme is "Playing to Win."
- Press Release
- 3,196 Reads 1 Shares
"One day I had 1,000 people, the next day I had a hair salon with 5 stylists," says Richard Bielecki, Fantastic Sams regional owner for South Texas and New Mexico.
- Eddy Goldberg
- 4,103 Reads 18 Shares
As a marketing expert for a string of fast food chains, Bill Welter learned his craft under "three wonderful kingmakers" of the franchising world: Ray Kroc, Colonel Harland Sanders, and Dave Thomas. But it wasn't until Welter got inside the four walls of his own restaurant that he understood the true nature of the business and the keys to its success.
- John Carroll
- 6,941 Reads 1 Shares
For me, adapting to the highly specialized world of franchise development was a laborious, disjointed journey. During the early 1980s, I searched for a road map for recruitment success that could jump start my performance and help avoid costly mistakes. But there was no drill-down guide detailing the key benchmarks to successful growth--no books I could buy dedicated to the business of growing a franchise business. After years of unnecessary trial and error, I learned through the school of hard knocks--as many of you have--relying heavily on peer networking and by attending development seminars and industry conferences.
- Steve Olson
- 3,629 Reads 3 Shares
In his earlier life as a CPA for a pharmaceutical company, Gary Vega traveled the world extensively. Spending so much time on the company's dime allowed him to stash away his own income until the right opportunity arrived to start his own restaurant business.
- John Carroll
- 6,660 Reads
If you could get better performance from your franchisees and increase the overall value of your brand at little or no cost, you'd be crazy not to. That's the business proposition of business coaching. While it may sound like vendor pitch, this assessment comes from a growing number of franchisors and franchisees.
- Eddy Goldberg
- 4,832 Reads 6 Shares
For many of us this past year has been a giant proclamation of change. The franchise industry experienced some of the largest mergers and personnel changes in recent memory. This change comes as little surprise for many of us as the economic situation, and the unsettled feelings in the political world, leave us with little option but to adapt to this new marketplace and innovative new ideas.
Historically, times like these are often followed by great innovation, new businesses being formed, and a new era of technological advancement. Just as the 1980-1982 recession gave birth to the home computer market, the 1990-1991 recession gave birth to the innovation of the world wide web, the 2008 recession will bring forth a whole new wave of business. It is in our darkest hour that we have the most potential to do something remarkable. That being said we can expect 2009 to be a year for change and innovation. Before we look to the future, let's recap several key developments in the franchise industry.
- Benjamin Foley
- 2,070 Reads
What does one of the most successful Subway multi-unit operators, and now multi-unit operator and area developer for LA Sunset Tan, do for his next trick? Make a horror movie, of course.
- Kerry Pipes
- 9,141 Reads 1 Shares
I stand in awe of how much technology has adapted over the last few years and how much of it I have adopted. Just a few short years ago, franchise portals seemed innovative and the potential silver bullet for finding more qualified leads. That space has now been overrun with new and exciting technologies, known to many as Web 2.0.
- Franchise Update Magazine
- 4,871 Reads 8 Shares
Franchise Update Media Group, the leading industry resource for franchise development, recommends franchising as the best opportunity for success for many people looking to start their own businesses. Franchised businesses combine the most attractive aspects of both worlds: the independence of entrepreneurialism, backed by the support and proven systems of Corporate America.
- Press Release
- 3,597 Reads 4 Shares
Even with a billion young people entering the global workforce over the next 10 years, we still face the tough challenge of hiring top talent for our organizations.
Attracting, recruiting, and retaining top talent are challenges I faced as director of talent services (recruiting) at Wal-Mart. Recruiting has become more than just building relationships; it is about producing ROI and justifying expenses made throughout the process.
- Randy Cox
- 3,840 Reads 12 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced that its 2008 Annual Franchise Development Report (AFDR) was a cited source in a paper that was presented at the American Bar Association's 31st Annual Forum on Franchising. The Forum was held Oct. 15-17, 2008 at The Hilton Austin in Austin, Texas.
- Press Release
- 3,147 Reads 8 Shares
In these tight economic times, many multi-unit franchisees and area developers are focusing less on continuing the remarkable unit growth they've enjoyed for the past five years, and more on improving performance at their existing units. As consumer spending drops, savvy franchisees see increased royalty streams as a more attractive prospect than spending long hours with struggling franchisees, or worse, shuttering failing ones as the U.S. economy continues to sputter.
- Eddy Goldberg
- 5,501 Reads 218 Shares
In the 2008 U.S. Open Golf Tournament, Tiger Woods won it all in a sudden death playoff on the 91st hole.
This was the 14th major golf tournament Tiger had won in his career. Being in playoff situations numerous times before was a significant factor in his ability to maintain his composure time and time again when it looked as if he would not be able to win. Yes, experience does matter.
- Marvin Storm
- 4,845 Reads 3 Shares
You have several units--maybe even several brands--and you do a pretty good job of controlling your area. In fact, other franchisees in the chain often look to you for answers. And when the franchisor introduces a new product or advertising campaign your voice mail and e-mail overflow with peer requests for advice. You're a hot property for the suppliers, the franchisor, and your franchisee association or advisory council. Your franchisor spends more time with other franchisees because they see you don't need their help. You have dozens, even hundreds of employees and your share of G&A expenses. Your banker and the institutional lenders love you (for the time being), and you have more opportunities than you can evaluate.
- Bill Hall
- 3,346 Reads
Franchise attorney Brian Schnell said it all during a session on franchising sales fundamentals at Franchise UPDATE's Franchise Leadership & Development Conference in late September: "There's nothing fundamental about franchise sales right now."
- Kerry Pipes
- 5,304 Reads 2 Shares
We all know a sales process is mandatory for successful recruitment. But many continue to tilt at windmills with their marketing, not realizing that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here's a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs.
- Steve Olson
- 4,635 Reads
There was a time when franchise site selection was as simple (not to mention as rudimentary and often random) as pushing pins in a map on a wall. Maybe they turned out to be good sites, maybe they didn't. But as technology continues to evolve and the tools are recalibrated to further refine the site selection process, the art is becoming a science.
- Kerry Pipes
- 7,841 Reads
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