West Virginia Feature Articles

Looking for a franchise opportunity in West Virginia? Whether you're a first-time business owner or a seasoned entrepreneur, West Virginia offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in West Virginia is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in West Virginia.

Informative articles to support business buyers, franchisees, and franchisors in West Virginia.

Great Minds Think Like Family: Multi-Unit Franchise Is a Family Affair

Family business teams in the franchise industry help prove the old adage that two good ideas are always better than one. That continues to be the case for Kelly Saxton and his family.

Joan Szabo
2,938 Reads 7 Shares

99 BIG Franchisees: John Metz

"Today you can work anywhere," says John Metz from his home in Buffalo, where he spends three months a year--the winter months. "It's a wonderful thing. I dial in to my office in West Palm Beach through a VPN and get everything I want. I can dial into the POS systems and get real-time information on all my restaurants. What else do I need? It's just like being in West Palm." Except for the snow.

Eddy Goldberg
14,495 Reads 2 Shares

Improving Online Ad Response: Bigger is not always better

Did you know that the average time a visitor spends on a single web advertisement is less than 2.4 minutes? You might ask, so what? What it means is that you have less than 2.4 minutes to explain a) who you are; b) what you do; c) why should they join you; and d) what the requirements are for becoming your franchisee--and still leave them time to fill out the application. Needless to say, your window of opportunity is rather small. This means that you must optimize your advertisement to be as efficient as possible. Let's examine the steps to maximize performance.

Benjamin Foley
2,519 Reads 4 Shares

Teaming Up To Amass Market Share

Building a franchising empire in the restaurant industry takes a good deal of planning, commitment, and expertise. Fortunately for the industry there still are leaders out there who can bring all those qualities to the table.

Joan Szabo
4,210 Reads 39 Shares

Using Master Franchisees for Growth

Ron Berger knows the advantage of buying an existing franchise concept and improving on it. That is what he has done with Figaro's Pizza, a Salem, Oregon-based chain that is growing at a rapid pace.

Joan Szabo
3,959 Reads 7 Shares

GEFF Offers MUOs More Than Just Financing

Capital fuels growth, and multi-unit operators know how important growth is to their success. One finance company making growth happen for many area developers is GE Commercial Finance, Franchise Finance (GEFF). With more than $12 billion in served assets, GEFF has more than 6,000 customers and 21,000 property locations, mainly in the restaurant, hospitality, branded beverage, storage, and automotive industries.

Joan Szabo
3,838 Reads 1 Shares

Phil Greifeld, Huddle House

After 10 years in Atlanta, Phil Greifeld hasn't lost much of his New York accent. But after a stint as chief executive officer of the Huddle House chain, he has developed an appreciation for shirt-sleeve weather in winter, and for some of life's simpler pleasures -and smaller places.

Tom Steadman
6,519 Reads

Savista Eases the Accounting Burden

Frustration levels are bound to grow higher when back-office woes increase. As a result, you may end up spending valuable time and energy on making things right. Outsourcing accounting and other functions may be the way to go. If you are in the restaurant industry, one firm to consider is Wichita-based Savista-FSC.

Joan Szabo
4,149 Reads 1,014 Shares

A New Level of Sophistication

Finding the right type and mix of financing can mean the difference between success and failure for many franchisors. While your main choices are debt, equity, self-funding, and external funding, experts say the best-managed companies often mix their financing sources and choices, at different stages of development, to achieve the best business results.

Joan Szabo
3,983 Reads 9 Shares

It May Be Time to Review Your Purchasing Program

Franchisors are always looking for ways to boost cash flow and build greater trust with franchisees. One way to help accomplish those goals is to offer an effective purchasing program.

Joan Szabo
3,428 Reads 11 Shares

The Challenges and Rewards of Launching a New Franchise

Franchisors find new opportunities in many places. An entrepreneurial spirit and business savvy can often turn an idea into reality. Take the case of Dan P. White, who is a marine biologist by education. His desire to protect the environment for future generations led him to start an environmentally-friendly franchise operation called Rapid Refill Ink.